Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 38 | 22 |
| » ad pricing | 6 | 54 |
| » ad selling | 31 | 29 |
| » ad targeting | 27 | 33 |
| » advertainment | 4 | 56 |
| » affiliate marketing | 1 | 59 |
| » agencies & ad departments | 9 | 51 |
| » alternative marketing | 8 | 52 |
| » automotive | 1 | 59 |
| » best practices | 3 | 57 |
| » biz buzz | 36 | 24 |
| » branding | 5 | 55 |
| » broadband | 6 | 54 |
| » campaigns & creatives of note | 7 | 53 |
| » co-op marketing & partnerships | 6 | 54 |
| » computers & tech | 8 | 52 |
| » consumer packaged goods | 1 | 59 |
| » CRM | 1 | 59 |
| » cross media | 3 | 57 |
| » demographics | 2 | 58 |
| » direct marketing | 3 | 57 |
| » domain names | 3 | 57 |
| » don't believe the hype | 1 | 59 |
| » e-commerce | 8 | 52 |
| » email marketing | 5 | 55 |
| » entertainment | 11 | 49 |
| » Europe | 18 | 42 |
| » finance | 2 | 58 |
| » global | 8 | 52 |
| » I-PR & business communications | 1 | 59 |
| » intrusive formats | 4 | 56 |
| » Latin America | 4 | 56 |
| » legal, government & regulation | 14 | 46 |
| » major brands | 9 | 51 |
| » major players news | 38 | 22 |
| » measurement & analytics | 7 | 53 |
| » media convergence | 11 | 49 |
| » mobile marketing | 10 | 50 |
| » multi-channel marketing | 3 | 57 |
| » new and improved | 8 | 52 |
| » nonsense & parodies | 1 | 59 |
| » online ad market | 21 | 39 |
| » people | 5 | 55 |
| » personalization | 2 | 58 |
| » political parties & organizations | 4 | 56 |
| » privacy | 2 | 58 |
| » publishing | 17 | 43 |
| » real estate | 1 | 59 |
| » research & stats | 12 | 48 |
| » rich media | 9 | 51 |
| » search engine marketing | 21 | 39 |
| » signs of doom | 1 | 59 |
| » signs of what's to come | 24 | 36 |
| » Spanish-speaking | 3 | 57 |
| » syndication & RSS | 1 | 59 |
| » technical innovation | 6 | 54 |
| » telecom | 3 | 57 |
| » text ads | 7 | 53 |
| » tools & software | 18 | 42 |
| » top stories | 9 | 51 |
| » travel | 1 | 59 |
| » user experience | 7 | 53 |
| » viral marketing & social media | 3 | 57 |
| » weblog marketing | 2 | 58 |
| » women | 2 | 58 |
| » worst practices | 7 | 53 |
| » Youth | 2 | 58 |
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Gaming Posed to be Another Online Success Story in China
If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games [...]
Posted: Tuesday, July 26th 2011
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Glam Takes Mumbai with AdaptiveAds Acquisition
Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai.
The technology will be incorporated into Glam Media's Glam Media Evolution brand platform.
"AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO [...]
Posted: Thursday, January 29th 2009
Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium
Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan.
The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients.
NetAcuity d [...]
Posted: Thursday, July 10th 2008
Industry Buzz & Snippets: 4/17/08
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap [...]
Posted: Thursday, April 17th 2008
Industry Buzz & Snippets: 3/25/08
Ad Networks and Analytics:
New ad networks will form a Long Tail into niche communities that aggregate multiple destinations, according to a new report from DeSilva + Phillips.
Phorm is generating more press for its [...]
Posted: Tuesday, March 25th 2008
Industry Buzz & Snippets: 3/20/08
Ad Networks and Analytics:
A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
Federated Media, the ad network founded by John Battelle, [...]
Posted: Thursday, March 20th 2008
Micrsoft Acquires Israeli Analytics Firm
Microsoft has purchased Israeli startup YaData, which builds analytic software that helps marketers divvy consumers into smaller segments.
Israeli's The Globes reports that the cost of acquisition fell between $20 and $30 million.
YaData's [...]
Posted: Friday, February 29th 2008
Industry Buzz & Snippets: 2/7/08
AOL:
AOL has snapped up Buy.at, an affiliate marketing network that started in the UK but is expanding quickly into the US.
An AOL investor call says operating income will be down in 2008 due to flat pageviews and plateaued revenue fro [...]
Posted: Thursday, February 7th 2008
IGA Raises $30MM for Asian Expansion
In-game ad firm IGA Worldwide has raised $30 million in Series B funding to expand into Asia, reports Next Gen.
IGA culled $25 million in Series B funding last year, led by the financial arm of NBC Universal.
According to IGA, in-game ads will grow "into the billio [...]
Posted: Friday, January 25th 2008
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts.
The 10 predictions [...]
Posted: Monday, January 7th 2008
In Japan, a Virtual Shopping Center Goes Mobile
In Japan, virtual worlds have hit the mobile phone.
Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls.
Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur [...]
Posted: Monday, December 3rd 2007
Alibaba Unveils China-Based Alimama Ad Exchange
After its noteworthy debut on the Hong Kong stock exchange, Alibaba has announced plans to get into the ad business.
The Yahoo-invested Alibaba will launch an online ad exchange that connects advertisers with countless small and mid-sized Chinese websites and bloggers, reports the Financial Times.
[...]
Posted: Tuesday, November 27th 2007
IBM: 'End of Advertising as We Know It'
Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits, writes MarketingCharts.
The IBM Global Business Services report, The End of Advertising as We Know It [...]
Posted: Monday, November 12th 2007
Adknowledge Absorbs Media Run's UK and Aussie Divisions
Adknowledge has acquired the UK and Australian divisions of Media Run, an online ad network focused on banner advertising.
Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network where advertisers bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used BidSystem.
Online publishers can also display ads via [...]
Posted: Thursday, November 8th 2007
Japan Injects Behavioral Targeting, Tracking Cookies into Mobile Platform
This fall, Japanese behavioral targeting services will integrate seamlessly between mobile devices and desktops, thanks to a partnership between mobile web operator mediba, Revenue Science, and the Digital Advertising Consortium.
The nouveau behavioral targeting system will categorize Japan's 100 million mobile subscribers based on user behavior - whether they watch videos online or surfing certain sites on their handheld devices, for example - [...]
Posted: Monday, September 24th 2007
In Mobile Advertising, Users Expect Something in Return
Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed "irritating" by consumers, according to a new study by Universal McCann.
Recent reports also suggest the world's 2 billion mobile users are turned off by tactics simply imported onto their phones from the desktop and TV. The solution to this problem may lie in offering a different value p [...]
Posted: Monday, August 20th 2007