Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 22 | 34 |
| » ad pricing | 1 | 55 |
| » ad selling | 14 | 42 |
| » ad targeting | 7 | 49 |
| » ad technologies & vendors | 11 | 45 |
| » advertainment | 1 | 55 |
| » affiliate marketing | 1 | 55 |
| » agencies & ad departments | 6 | 50 |
| » alternative marketing | 5 | 51 |
| » automotive | 1 | 55 |
| » b2b | 2 | 54 |
| » biz buzz | 19 | 37 |
| » branding | 3 | 53 |
| » broadband | 15 | 41 |
| » campaigns & creatives of note | 3 | 53 |
| » case studies | 1 | 55 |
| » co-op marketing & partnerships | 6 | 50 |
| » computers & tech | 12 | 44 |
| » consumer packaged goods | 3 | 53 |
| » cross media | 26 | 30 |
| » demographics | 8 | 48 |
| » direct marketing | 9 | 47 |
| » domain names | 3 | 53 |
| » don't believe the hype | 1 | 55 |
| » e-commerce | 15 | 41 |
| » email marketing | 5 | 51 |
| » entertainment | 30 | 26 |
| » Europe | 31 | 25 |
| » finance | 1 | 55 |
| » global | 20 | 36 |
| » instant messaging marketing | 1 | 55 |
| » Latin America | 12 | 44 |
| » legal, government & regulation | 7 | 49 |
| » major account moves | 1 | 55 |
| » major brands | 11 | 45 |
| » major players news | 18 | 38 |
| » measurement & analytics | 5 | 51 |
| » minorities | 1 | 55 |
| » mobile marketing | 21 | 35 |
| » multi-channel marketing | 3 | 53 |
| » new and improved | 4 | 52 |
| » online ad market | 20 | 36 |
| » pearls of wisdom | 3 | 53 |
| » people | 3 | 53 |
| » political parties & organizations | 2 | 54 |
| » privacy | 1 | 55 |
| » publishing | 13 | 43 |
| » real estate | 1 | 55 |
| » research & stats | 28 | 28 |
| » rich media | 10 | 46 |
| » search engine marketing | 11 | 45 |
| » Segmentation & Markets | 1 | 55 |
| » signs of what's to come | 37 | 19 |
| » spam & anti-spam | 1 | 55 |
| » Spanish-speaking | 1 | 55 |
| » technical innovation | 10 | 46 |
| » telecom | 14 | 42 |
| » text ads | 2 | 54 |
| » tools & software | 10 | 46 |
| » top stories | 6 | 50 |
| » user experience | 5 | 51 |
| » viral marketing & social media | 2 | 54 |
| » weblog marketing | 3 | 53 |
| » women | 2 | 54 |
| » Youth | 4 | 52 |
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Glam Takes Mumbai with AdaptiveAds Acquisition
Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai.
The technology will be incorporated into Glam Media's Glam Media Evolution brand platform.
"AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO [...]
Posted: Thursday, January 29th 2009
Nintendo Explores Downloadable Video for Wii
Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well.
Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo [...]
Posted: Monday, December 29th 2008
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
'Call to Action' Advertising Hits $419MM by 2012
"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts [...]
Posted: Friday, September 12th 2008
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief [...]
Posted: Friday, August 22nd 2008
Fans Worldwide Follow Olympics Online
Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.
[...]
Posted: Wednesday, August 20th 2008
Entertainment Drives Mobile Web Growth in BRIC Countries
Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha [...]
Posted: Wednesday, August 20th 2008
Olympics-Related Site Traffic Takes Off
NBC's and Yahoo's Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites -- and NBC's online-video offering have also gained momentum, according to (pdf) Nielsen Online, writes MarketingCharts.
[...]
Posted: Tuesday, August 12th 2008
Tech Tools Packed with Growing Media Array
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) - via MarketingCharts. [...]
Posted: Wednesday, August 6th 2008
More People Use Internet in New Ways, Embrace Web 2.0
Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.
[...]
Posted: Tuesday, July 15th 2008
'OK' Invades Japan with International Online Edition
OK magazine arrives in Japan this fall with a web-only launch of its international edition, writes MediaBuyerPlanner.
A launch date has not been announced, but a teaser site is already up and running.
OKjapan.jp will include translated articles from the other 21 editions of OK, along with new content for Japanese readers. An OK-branded café will publicize the new site and a beauty [...]
Posted: Friday, July 11th 2008
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Global Online Ad Spend to Surpass $106 Billion in 2011
Worldwide spending on internet advertising will total $65.2 billion in 2008 -- nearly 10 percent of ad spend across all media -- and grow 15-20 percent a year to $106.6 billion in 2011 (13.6 percent of total ad spend) according to IDC's Digital Marketplace Model and Forecast, writes MarketingCharts.
[...]
Posted: Thursday, June 26th 2008
Video, Social Networking to Fuel Sixfold Increase in Global IP Traffic by 2012
Global IP Traffic is expected to reach more than half a zettabyte* in 2012, increasing by a factor of six from 2007 to 2012, according to Cisco, which said the growth would be driven by online video and Web 2.0 social-networking and collaboration applications, MarketingCharts writ [...]
Posted: Wednesday, June 25th 2008
Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012," [...]
Posted: Monday, June 23rd 2008