Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	19	31
» ad selling	7	43
» ad targeting	11	39
» ad technologies & vendors	8	42
» advertainment	4	46
» agencies & ad departments	1	49
» best practices	7	43
» biz buzz	17	33
» branding	7	43
» broadband	7	43
» campaigns & creatives of note	5	45
» co-op marketing & partnerships	6	44
» computers & tech	10	40
» CRM	1	49
» cross media	1	49
» demographics	12	38
» direct marketing	3	47
» domain names	1	49
» e-commerce	10	40
» email marketing	1	49
» entertainment	24	26
» Europe	6	44
» events	1	49
» global	3	47
» I-PR & business communications	1	49
» Latin America	3	47
» legal, government & regulation	5	45
» loyalty & retention	2	48
» major account moves	1	49
» major brands	3	47
» major players news	16	34
» measurement & analytics	3	47
» media convergence	5	45
» mobile marketing	11	39
» multi-channel marketing	2	48
» new and improved	4	46
» online ad market	7	43
» people	1	49
» personalization	5	45
» political parties & organizations	4	46
» promotions	4	46
» publishing	10	40
» research & stats	7	43
» rich media	2	48
» search engine marketing	4	46
» signs of recovery	1	49
» signs of what's to come	20	30
» technical innovation	4	46
» telecom	3	47
» text ads	2	48
» tools & software	7	43
» top stories	4	46
» travel	3	47
» user experience	11	39
» viral marketing & social media	4	46
» weblog marketing	9	41
» women	4	46
» worst practices	1	49
» Youth	5	45

Overseas Workers Lick Cream Off Social Media Market

As American startups struggle to monetize social media business offerings, the Indian tech industry is already making millions on their ideas -- by servicing users in small, negligible ways. Blog post comments, auto-adding hundreds of Facebook friends at a time, outsourcing your Twitter activity and even evading Google CAPTCHAS can all be done for a pittance -- $2 for a thousand solved CAPTCHAS or blog comments, for example. Workers in India will pick up the slack with a willing labor force,   [...]
Posted: Monday, October 20th 2008

Google Takes on Music Search in China

Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site. google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has  [...]
Posted: Friday, August 8th 2008

Team Obama Tackles General Election with Gusto

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics. The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age. NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would ex  [...]
Posted: Friday, June 20th 2008

Chinese Social Network Turns Mighty Profit -- Only 13% from Advertising

China-based social network QQ made $523 million in revenues last year, almost four times Facebook's 2007 revenue of $150 million, according to +8*. And while Facebook absorbs a $50 million loss, QQ reported an operating profit of $224 million in 2007. Two-thirds of QQ's revenue came from virtual goods and games; 21 percent came from   [...]
Posted: Thursday, March 27th 2008

Treasure Hunt Game May Generate Tourism for Enoshima

A new game for the Nintendo DS, a handheld console, leaks into the real world for Japanese gamers. Treasure Quest is a mixed-reality treasure hunt that plays out on Enoshima, a tiny island 50 km off the coast of Tokyo, reports Pink Tentacle. Players use  [...]
Posted: Monday, February 4th 2008

IGA Raises $30MM for Asian Expansion

In-game ad firm IGA Worldwide has raised $30 million in Series B funding to expand into Asia, reports Next Gen. IGA culled $25 million in Series B funding last year, led by the financial arm of NBC Universal. According to IGA, in-game ads will grow "into the billio  [...]
Posted: Friday, January 25th 2008

Vice, Adidas Ask Aussies to Design Virtual Music Festival

Adidas Originals and Vice Magazine have launched a music promotion down under. Australia-based users are asked to design a virtual music festival starting with a budget of $100,000, reports Sneaker Freaker. They select the venue, design promotional posters, and select bands from a list of 200. Users must then "  [...]
Posted: Wednesday, January 16th 2008

Wii Fit Tops Game Sales Charts in Japan

Wii Fit has worked its way to the top of the Japanese software sales charts. In its second week, the new title, which comes packaged with the Wii Balance Board, hit 150,000 sales, according to GamaSutra. According to the Nintendo website, the board can be used for "an extensive array of fun and dynamic activities, including aerobics, yo  [...]
Posted: Friday, December 14th 2007

In Asia, the Mobile Novel Makes Runaway Best Seller

Moshimo Kimiga, a mobile phone novel (or "keitai shosetsu") about high school romance, was initially delivered in sections to thousands of mostly young females' phones. Since its conversion to hard copy, it has sold 420,000 copies, according to The Sydney Morning Herald. The novel's 21-year-old writer, R  [...]
Posted: Tuesday, December 4th 2007

In Japan, a Virtual Shopping Center Goes Mobile

In Japan, virtual worlds have hit the mobile phone. Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls. Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur  [...]
Posted: Monday, December 3rd 2007

Australian YouTube Campaign Challenges Japanese Whaling

In an ongoing legal battle with Japan over whaling in the Antarctic, Australia has launched an eco-minded YouTube campaign targeting Japanese children. Subtitled in Japanese, Environment Minister Malcolm Turnbull of Australia asks, "Can you imagine what life on Earth would be like without these magnificent creatures?" He goes on to interview Australian teens about the protection of whales during the two-minute vid  [...]
Posted: Wednesday, October 10th 2007

In Mobile Advertising, Users Expect Something in Return

Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed "irritating" by consumers, according to a new study by Universal McCann. Recent reports also suggest the world's 2 billion mobile users are turned off by tactics simply imported onto their phones from the desktop and TV. The solution to this problem may lie in offering a different value p  [...]
Posted: Monday, August 20th 2007

Japanese Merchandise Mascot Hits US via Fans, not Marketers

It took Spongebob a couple seasons on television before becoming a merchandising machine, but that's not the case with Domo, America's newest animated star. Domo started life in the US a little backwards. Before landing a two-minute series on the Nicktoons Network that begins this fall, he was already well-ingrained among American consumers, appearing on T-shirts at Hot Topic and on greeting cards in Barnes & Noble,   [...]
Posted: Wednesday, July 25th 2007

Online Video, Social Networking to Drive Global Digital Lifestyle

Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest "Face of the Web," Ipsos Insight's annual study of Internet and Technology trends, writes MarketingC  [...]
Posted: Friday, July 6th 2007

Paper Clip into House Bartering Scheme Gets Chinese Knock Off

Remember the 2005 story where Canadian Kyle MacDonald started with a red paper clip and used the Internet to barter his way into a house? The incredible story got its first Chinese clone, thanks to Internet promoter Yang Xiuyu. A former software salesman respun the tale into a story that lit up the Chinese media, reports Globe and Mail. Xiuyu me  [...]
Posted: Monday, July 2nd 2007

Major Labels Struggle to Find Solution in Digital Era of Music

The Big Four record labels - EMI, Sony BMG, Universal and Warner Music - have embraced digital music but continue to search for the best business model, reports Business Week. Increasingly, the Big Four are looking to mobile phones as a sales channel. Ringtones accounted for 40 percent of their digital music revenue last year. Fueling this was a rash of ne  [...]
Posted: Thursday, June 14th 2007

Japanese Politician Dips Toe in Second Life, Risks Government Wrath

Kan Suzuki, a Japanese politician seeking re-election to Japan's upper house, has set up a campaign in Second Life, but the move may be against the country's campaign laws, reports BBC News. Suzuki will discuss policies with virtual world residents and give speeches to deliver his message and boost his popularity. However, the virtual campaign may be infringing on Japan's stringent Public Off  [...]
Posted: Wednesday, June 13th 2007

Intel Launches Chinese Tech Blog

Hoping to broaden its social media horizons, Intel has just launched a Chinese-language tech blog, reports Rohit Bhargava of Ogilvy PR. The effort is still in its infancy, but Bhargava divulges that Intel will soon unroll blogs in other languages. This strategy was designed to draw attention to the expertise of Intel empl  [...]
Posted: Thursday, May 24th 2007

China Slackens Proposed Blog Restrictions

An Internet outcry over a proposed plan to require bloggers to register their identities with a government agency has convinced China to think twice, reports ZDNet. The government has opted instead to disseminate a self-discipline code that only encourages bloggers to register under their real names. Government officials advocated real-name enforcement to discourage the proliferation of slander, por  [...]
Posted: Wednesday, May 23rd 2007

Japan Test-Drives the Future with 'IT Lifestyle'

Apparently the meaning of the digital age remains open to interpretation. According to PSFK, the "digital age" suggests an era of extreme connectivity, where everything and everyone is wirelessly connected (via The Economist). Japan has already begun laying groundwork for just such a world as demonstrated by the Tokyo  [...]
Posted: Tuesday, May 15th 2007