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'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner). Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief   [...]
Posted: Friday, August 22nd 2008

Mobile Users, Ad Recall Grow Like Weeds

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 -- up nearly 10 percent -- according to a Limbo and GfK Technology Mobile Advertising Report,   [...]
Posted: Monday, August 18th 2008

Olympics-Related Site Traffic Takes Off

NBC's and Yahoo's Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites -- and NBC's online-video offering have also gained momentum, according to (pdf) Nielsen Online, writes MarketingCharts.   [...]
Posted: Tuesday, August 12th 2008

Google Gets $1.10 for Each New Dollar Spent on Search, 77% of All Search Spend

Google accounted for 77.4 percent of US search engine ad spend in Q2, an increase of 2 percentage points over 2Q07, according to Efficient Frontier's "US Search Engine Performance Report: Q2 2008," based on data from a fixed set of large-scale search advertisers,   [...]
Posted: Friday, July 18th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Global Online Ad Spend to Surpass $106 Billion in 2011

Worldwide spending on internet advertising will total $65.2 billion in 2008 -- nearly 10 percent of ad spend across all media -- and grow 15-20 percent a year to $106.6 billion in 2011 (13.6 percent of total ad spend) according to IDC's Digital Marketplace Model and Forecast, writes MarketingCharts.   [...]
Posted: Thursday, June 26th 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

US Consumers Say Country in Recession, Economy Top of Mind

Some 85 percent of US consumers say they believe the country is in a recession and US consumer confidence in the economy plunged 17 points from the second half of 2007 to the first half of 2008, according to a new online survey by The Nielsen Company, writes MarketingCharts. Not surprisingly, 35 percent of US consumers consider the  [...]
Posted: Tuesday, June 3rd 2008

Disconnects between C-Level Execs and Customer Service

The executive suite and the customer service department are misaligned, with a significant gap between what C-level executives promise and the reality of customer service, according to the results of a worldwide survey by Genesys Telecommunications Laboratories, MarketingCharts   [...]
Posted: Thursday, May 29th 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008

Ad Spend to Increase Nearly 7% to $479B in '08

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged from GroupM's   [...]
Posted: Monday, January 28th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

Retail CMOs: More Holiday Discounts, Promotions; Sales to Jump 5%

Almost three-quarters (73 percent) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch, according to a new study by accounting and consulting services firm BDO Seidman LLP, reports sister site   [...]
Posted: Thursday, November 1st 2007

Sophos: 9,500 New Infected Web Pages a Day in May

Web pages infected by malware continued to pose a threat in May, affecting official government websites as well as other legitimate pages, as did email-borne threats, according to IT security firm Sophos, MarketingCharts writes. Sophos uncovered on average 9,500 new infected web pages daily in May - an increase of more than 1,000 every d  [...]
Posted: Tuesday, June 5th 2007

Experian Buys Hitwise

Information solutions company Experian today announced that it acquired internet market intelligence firm Hitwise for approximately $240 million. The transaction, which is subject to regulatory approval, will be funded from Experian's cash resources and is expected to close in May, the company said. "We have been...repositioning our Marketing Soluti  [...]
Posted: Thursday, April 19th 2007

Warner's Mobile Content Deals Expand Its Global Reach

Warner Music has partnered with a pair of major mobile operators to deliver its mobile music content to Europe and the Middle East, North Africa and South Asia. The deals are with Egypt's Orascom Telecom and Norwegian telecom group Telenor, Reuters reports. The Orascom deal will allow Warner to deliver its catalog of mobile products, such as ringtones and full-track downloads, in Algeria, Bangladesh, I  [...]
Posted: Thursday, February 15th 2007