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News Interactive, ROO Partner for Ad-Supported Video

News Interactive of News Corp's Australian news division has added on its News.com.au site ad-supported, on-demand daily video content - including news, entertainment, games - some of it syndicated from online content creator ROO, reports ClickZ. News Interactive's own video content includes Sky News (owned by News Corp); New York-based ROO's includes original clips and those licensed from AP and Reuters. Ads will consist of :15 and :  [...]
Posted: Thursday, December 15th 2005

Sport Sites to Drive Australian Net Display Ad Growth

Australia's most popular sport websites will emerge as key drivers of the online display advertising market in the country next year, as marketers cash in on the wave of interest in major events such as the Commonwealth Games and the World Cup in Germany, writes the Sydney Morning Herald (via  [...]
Posted: Thursday, December 1st 2005

24/7 Issues Top 10 Online Advertising Predictions

Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better  [...]
Posted: Wednesday, November 9th 2005

Zenith Ups Worldwide Ad Outlook

The global emergence of online advertising and the growth of advertising in developing countries has created a global ad spending climate that "remains positive despite economic uncertainties," including successive hurricane strikes against the southern shores of the U.S., according to ZenithOptimedia Group quarterly report, writes MediaPost. The report anticipates worldwide ad growth will rise 6.  [...]
Posted: Monday, October 24th 2005

Google Revenue Doubles, Profit Grows Sevenfold

In what is usually a slow quarter for online, Google reported a record $1.6 billion in revenue for the third quarter, nearly double in the same quarter a year ago, and up 14 percent from the second quarter of this year, reports ClickZ. Net income increased sevenfold from year-ago profits, reaching $381  [...]
Posted: Friday, October 21st 2005

U.S. Still Dominant in Spam, but Declining

Though the U.S. remains the world's worst source of spam, South Korea and China are quickly catching up as anti-spam efforts lower the amount of spam emanating from the U.S., reports CNET, citing a report from security software maker Sophos. According to data from April to September, the U.S. was the point of origin for about 26 percent of global spam, down from nearly 42 percent a year ag  [...]
Posted: Thursday, October 13th 2005

China Tightens Screws on Online News

China has imposed more limitations on online news and information and has sharply restricted the type of content it will permit on websites in what is apparently part of a larger effort to halt liberalization in the news media, particularly online, which has become a dominant source of news and information for urban Chinese, writes the New York Times. "The foremost responsibility of news sites on the Internet is to s  [...]
Posted: Monday, September 26th 2005

Aegis Gets $2.8B Takeover Bid from Publicis

Aegis Group, the world's largest independent buyer of advertising space, received a takeover bid from Paris-based Publicis Groupe, the world's fourth-largest ad company, and the bid values Aegis at $2.8 billion,   [...]
Posted: Wednesday, September 21st 2005

Google Secondary Offering Raises $4.18B, Speculation

Google's secondary offering late Wednesday raised $4.18 billion - cash likely to be used for rapid expansion and new services, writes Red Herring. The 14,159,265 additional shares were priced at $295, 2.7 percent below the stock's closing price of $303. Google's stock had risen from about $280 since the follow-on o  [...]
Posted: Friday, September 16th 2005

Microsoft Wants to Settle Google Suit

Almost immediately after a state judge ruled yesterday that former Microsoft executive Kai-Fu can work for Google in a limited capacity, Microsoft said it would be willing to settle the lawsuit against Google if the employment restrictions were to remain in effect until next summer, when Lee's noncompete agreement expires, report the AP and   [...]
Posted: Wednesday, September 14th 2005

24/7 Real Media, Dentsu JV to Deliver SEM in Japan

Interactive marketing and technology firm 24/7 Real Media and Japan's largest advertising company, Dentsu, yesterday announced the establishment of K.K. 24-7 Search, a joint venture that will deliver search engine marketing services to the Japanese market. Financial terms were not disclo  [...]
Posted: Thursday, September 8th 2005

Yahoo Snitched on Now-Jailed Chinese Journalist

Apparently joining the ranks of ignoble foreign companies in China scurrying to please its despotic government with some dastardly deeds of their own for the sake of safeguarding their business interests in what is set to become the world's largest internet market, Yahoo has been accused of snitching on a journalist for "divulging state secrets" and helping to land him in a Chinese prison, reports the BBC. "We already knew that Y  [...]
Posted: Thursday, September 8th 2005

Japan Portal Buys LinkShare, Takes on Yahoo in U.S.

In its first foray into the U.S., Japanese portal Rakuten - which operates top-ranked sites for online shopping, travel, golf reservations, community, and greeting cards - is slated to acquire affiliate marketing firm LinkShare for $425 million in cash. It is the Tokyo-based company's largest deal to date, writes ClickZ. The deal is expected to close in 4-6 weeks. LinkShare will operate as a wholly owned subsidiary of Rakuten, and its   [...]
Posted: Wednesday, September 7th 2005

Frustration, Verbal Abuse Drove Lee into Google's Arms

Kai-Fu Lee, whose defection from Microsoft to Google has resulted in a legal battle between the two giants, testified at a court hearing Tuesday that an expletive-ridden rant by Microsoft chairman Bill Gates was a low point in his career at Microsoft, coming before he decided to leave the company, reports the Associated Press. Lee also said he was frustrated and "deeply disappointed at our incompetence in China - that we ha  [...]
Posted: Wednesday, September 7th 2005

Aegis: Digital Media Surges, Online to Overtake Outdoor

Aegis Group Tuesday upgraded its global ad outlook just a smidgen, in large part because of increased ad spending in Asia, but U.S. ad growth estimates (4.5 percent in 2005 and 5.0 percent in 2006) remaining unchanged; however, it said fundamental shifts are taking place in advertising demand among major media, with traditional slowing down and digital media accelerating, MediaPost reports. Ae  [...]
Posted: Wednesday, September 7th 2005

Google Launches China Local Search

In an effort to match Chinese rival Baidu.com's local search offering, Google has launched a beta service - Google Bendi - that allows Chinese web users to search for businesses in their local area, similar to Google Local launched in the U.S. last year, reports ZDNet UK (  [...]
Posted: Wednesday, September 7th 2005

Four Scenarios for the 'Smart Internet' of 2010

Australia's technology research consortium, Smart Internet Technology CRC, has released some results of an 18-month study examining what the Internet might evolve into by 2010 and the implications for end-users, writes Techdirt. The public versions (pdf) of the Smart Internet 2  [...]
Posted: Tuesday, September 6th 2005

Microsoft's Ballmer: 'I'm going to...kill Google'

As Google and Microsoft again head to court on Tuesday in the case of former Microsoft executive Kai-Fu Lee's defection to Google, documents filed in the case allege that Microsoft CEO Steve Ballmer vowed, "I'm going to f---ing kill Google," according to an AAP story in the Sydney Morning Herald (via Sla  [...]
Posted: Monday, September 5th 2005

Autonomy Search Prepares for Next-Gen Content

Autonomy, a small British software group, has been working on a potentially breakthrough effort that could pit it against Yahoo and Google and allow it to partner with the world's biggest movie houses, according to a Financial Times article last week. Autonomy is working out of Beijing, where it has signed a joint venture with China Netcom Broadband (CNCBB), one of China's biggest internet companies - with more than 110   [...]
Posted: Monday, September 5th 2005

Google Eyes China's Massive Mobile Market, Buys Android

A somewhat rambling UPI article in the E-Commerce Times that rehashes recent months' developments regarding Google, China and Microsoft quotes Duncan Clark, a managing director at technology consultancy BDA China, as saying that "with mobile users being over three times the number of Internet users in China, a focus on mobile solutions will be a key priority for Google." In mid-2005, China repo  [...]
Posted: Monday, August 22nd 2005