Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	15	20
» ad selling	6	29
» ad targeting	3	32
» ad technologies & vendors	5	30
» advertainment	1	34
» agencies & ad departments	4	31
» alternative marketing	7	28
» automotive	3	32
» best practices	2	33
» biz buzz	11	24
» broadband	5	30
» campaigns & creatives of note	7	28
» co-op marketing & partnerships	6	29
» computers & tech	4	31
» consumer packaged goods	4	31
» CRM	1	34
» cross media	3	32
» demographics	7	28
» domain names	3	32
» e-commerce	2	33
» entertainment	11	24
» Europe	15	20
» finance	2	33
» global	7	28
» healthcare	1	34
» I-PR & business communications	1	34
» Latin America	2	33
» legal, government & regulation	1	34
» loyalty & retention	3	32
» major account moves	1	34
» major brands	16	19
» major players news	17	18
» measurement & analytics	3	32
» media convergence	3	32
» minorities	1	34
» mobile marketing	3	32
» multi-channel marketing	3	32
» new and improved	2	33
» online ad market	12	23
» pearls of wisdom	3	32
» people	4	31
» political parties & organizations	3	32
» publishing	9	26
» real estate	1	34
» research & stats	15	20
» rich media	1	34
» search engine marketing	7	28
» Segmentation & Markets	1	34
» signs of doom	1	34
» signs of what's to come	12	23
» Spanish-speaking	1	34
» syndication & RSS	1	34
» telecom	1	34
» text ads	2	33
» tools & software	4	31
» top stories	3	32
» travel	1	34
» user experience	6	29
» viral marketing & social media	2	33
» weblog marketing	1	34
» women	2	33
» worst practices	1	34
» Youth	2	33

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Glam Takes Mumbai with AdaptiveAds Acquisition

Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai. The technology will be incorporated into Glam Media's Glam Media Evolution brand platform. "AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO  [...]
Posted: Thursday, January 29th 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

US Labels Prominent in Asia-Pacific's Top Brands of '08

Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts. Mov  [...]
Posted: Wednesday, November 26th 2008

Food Brands Lose Relevance; Consumers Demand Healthier, Lower-Priced Choices

Today's consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition issues, according to a recent study of consumers in five countries by Ketchum, MarketingCharts   [...]
Posted: Thursday, October 30th 2008

Google Takes on Music Search in China

Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site. google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has  [...]
Posted: Friday, August 8th 2008

Team Obama Tackles General Election with Gusto

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics. The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age. NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would ex  [...]
Posted: Friday, June 20th 2008

Industry Buzz & Snippets: 6/17/08

Ad Networks and Analytics: 50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.   [...]
Posted: Tuesday, June 17th 2008

BroadWebAsia Wins MLB Rights in China

Investment firm BroadWebAsia Inc. has been licensed the rights to promote Major League Baseball (MLB)-associated media in China, according to a company release. The China-based Major League Baseball site, currently published in simplified Chinese, will undergo development via a BroadWebAsia subsidiary in Shanghai. The site will stream live baseball games in addition to video highlights, photos, scores and stats. "It will also will evange  [...]
Posted: Tuesday, April 1st 2008

Industry Buzz & Snippets: 2/7/08

AOL: AOL has snapped up Buy.at, an affiliate marketing network that started in the UK but is expanding quickly into the US. An AOL investor call says operating income will be down in 2008 due to flat pageviews and plateaued revenue fro  [...]
Posted: Thursday, February 7th 2008

Consumers Would Partner with Brands for Social Change, Environment

85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to make tomorrow a better place. And over half (55 percent) would help a brand "promote" a product if a good cause were behind it, according to a nine-country survey of consumers, reports sister site Marketin  [...]
Posted: Monday, November 19th 2007

China Online Display Advertising to Hit RMB 10 Billion by Yearend

Online advertising in China is registering double-digit year-on-year growth thus far in 2007. The sector is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online's AdRelevance service (1 US dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts. T  [...]
Posted: Tuesday, November 6th 2007

Consumer Reports: Toyota Reliability Slips as Ford's Improves

Chinks in Toyota's armor are becoming apparent as Ford's domestic brands become more reliable, according to data from the Consumer Reports 2007 Annual Car Reliability Survey, reports MarketingCharts. Still, the top three automak  [...]
Posted: Thursday, October 18th 2007

Luxury Consumers: What Counts Are Experiences, Not Things

Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes. "The largest share of luxury consumers (44 percent)  [...]
Posted: Wednesday, July 25th 2007

Japanese Merchandise Mascot Hits US via Fans, not Marketers

It took Spongebob a couple seasons on television before becoming a merchandising machine, but that's not the case with Domo, America's newest animated star. Domo started life in the US a little backwards. Before landing a two-minute series on the Nicktoons Network that begins this fall, he was already well-ingrained among American consumers, appearing on T-shirts at Hot Topic and on greeting cards in Barnes & Noble,   [...]
Posted: Wednesday, July 25th 2007

China Making Gains in Online Marketing

As usage of blogs and other online communications tools grows in China, marketers are looking for ways to track those online conversations, reports BusinessWeek. More and more people, especially in urban areas, are posting personal and intimate notes about their lives and such online. That's leading brand managers to be increasingly interested in what's being said. En  [...]
Posted: Thursday, June 14th 2007

Australian Broadcasting Co.'s Second Life Island Gets Nuked

In Australia, the ABC's virtual island in Second Life has been vandalized, reports The Australian. The third most-visited commercial destination in the virtual world was found as a "bombed, cratered mess" this week. The ABC is Australia's public broadcaster. The vandalism, called griefing, took several hours to repair. At presen  [...]
Posted: Friday, May 25th 2007

Intel Launches Chinese Tech Blog

Hoping to broaden its social media horizons, Intel has just launched a Chinese-language tech blog, reports Rohit Bhargava of Ogilvy PR. The effort is still in its infancy, but Bhargava divulges that Intel will soon unroll blogs in other languages. This strategy was designed to draw attention to the expertise of Intel empl  [...]
Posted: Thursday, May 24th 2007

MySpace to Expand Worldwide, Launches Mexican Site

News Corp. said it would aggressively expand into new markets with MySpace, and confirmed the launch of a Mexican version of its popular social-networking site. The Mexican site has already been soft-launched, meaning it is up and running but not yet fully tested or promoted, CNET writes. The soft launch is expected to last for two we  [...]
Posted: Thursday, January 25th 2007

Audi's 2007 Brand Resolution: Be Less Understated

Audi USA Executive VP Johan de Nysschen said the automaker is "frustrated" that it hasn't been able to break into the ranks of America's top luxury brands as it has done in Europe, writes AdAge. de Nysschen vowed that Audi would be bolder and more aggressive in a region that "lacks brand awarness." The Volkswagen-owned brand has identified North America and Asia as its two major growth  [...]
Posted: Thursday, January 18th 2007