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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 10 | 171 |
Gaming Posed to be Another Online Success Story in China
If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games [...]
Posted: Tuesday, July 26th 2011
Email, IM, SMS Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The [...]
Posted: Wednesday, June 10th 2009
Mobile Inet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts).
[...]
Posted: Friday, May 29th 2009
World Internet Audience Tops 1B; China Has Most Visitors
The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.
[...]
Posted: Monday, January 26th 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
Britons Rank Highest in 'Promiscuity Index'
Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline.
Germany, The Netherlands, the Czech Republic and Australia ro [...]
Posted: Thursday, December 4th 2008
US Labels Prominent in Asia-Pacific's Top Brands of '08
Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts.
Mov [...]
Posted: Wednesday, November 26th 2008
Google Grabs 76% of US Search Spend
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts [...]
Posted: Friday, November 7th 2008
Global Companies to Increase Commercial Card Usage
More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts [...]
Posted: Friday, November 7th 2008
Nearly 40% of Online Japanese Visit Music Sites
Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with other countries, according to a study of music-related sites in Japan by comScore, MarketingCharts [...]
Posted: Thursday, November 6th 2008
Digital Out-of-Home Ad Spend Triples
The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the "Digital Out-of-Home Media Forecast 2008-2012" from PQ Media, [...]
Posted: Friday, October 31st 2008
Food Brands Lose Relevance; Consumers Demand Healthier, Lower-Priced Choices
Today's consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition issues, according to a recent study of consumers in five countries by Ketchum, MarketingCharts [...]
Posted: Thursday, October 30th 2008
Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer
The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M [...]
Posted: Monday, October 27th 2008
Consumers Keep Vehicles Longer; New Car Sales Suffer
The US new-vehicle market continues to deteriorate, with new-vehicle retail sales projected to end 2008 at 10.8 million units, two million units below 2007 levels, according to forecasts from J.D. Power and Associates, MarketingCharts [...]
Posted: Thursday, October 16th 2008
Germany 1st, US 7th in 'Brand Index' of Country Reputation
Germany is the best overall country "brand," receiving the highest ranking among the 50 nations measured by the 2008 Anholt-GfK Roper Nation Brands Index (NBI) report (via MarketingCharts). The US ranks seventh, according to respondents from 20 major developed and developing c [...]
Posted: Thursday, September 25th 2008
Skeptics Think Eco Efforts Are All for Show
Some 70 percent of Americans don't think business and industry are fulfilling their responsibility to protect the environment, according to recent US and global environmental research from GfK Roper Consulting - via MarketingChart [...]
Posted: Wednesday, September 17th 2008
'Call to Action' Advertising Hits $419MM by 2012
"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts [...]
Posted: Friday, September 12th 2008
Global Mobile Sales to Grow 11% in 2008
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for double-digit growth in 2008 and 20 [...]
Posted: Friday, September 5th 2008