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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » direct marketing | 7 | 112 |
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| » media convergence | 11 | 108 |
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| » multi-channel marketing | 2 | 117 |
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| » online ad market | 28 | 91 |
| » pearls of wisdom | 1 | 118 |
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| » technical innovation | 7 | 112 |
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| » text ads | 25 | 94 |
| » tools & software | 20 | 99 |
| » top stories | 33 | 86 |
| » user experience | 8 | 111 |
| » viral marketing & social media | 3 | 116 |
| » weblog marketing | 6 | 113 |
| » worst practices | 15 | 104 |
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
Worldwide Online Search Market Grows 46%
The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total Number of Searches
During December 2009, internet users conducted 131.3 billion online searches, compared to 89.7 billion online searches in December 2008. The U [...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
China Knuckles Down Harder on 'Vulgar' Web Content
China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters.
The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results.
Google took significant flak from American users when in 2006 it [...]
Posted: Monday, January 12th 2009
Chinese Web Portal Buys Media Co.'s Offline Biz
Sina Corp., one of China's biggest internet portals, is acquiring a portion of Focus Media, an advertising and digital media company that was valued at more than $7 billion just over a year ago.
Fierce competition in China and the slowdown in advertising drove the 5-year-old company's value down over the past year, to the point where its core holdings are being sold for just $1.4 billion in stock, [...]
Posted: Friday, December 26th 2008
Google Grabs 76% of US Search Spend
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts [...]
Posted: Friday, November 7th 2008
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
India Search Market: 1B Searches on Google Sites
Google Sites commanded the majority of searches conducted in India, a rapidly emerging internet market, but the frequency of searches there lags behind the global average, according to a comScore study - writes MarketingCharts.
Top Indian Search Properties
[...]
Posted: Friday, August 29th 2008
Yahoo Snatches Techie Paid-Search Share from Google
For the first time in two years, Yahoo has grown the percentage of spend from major tech advertisers in North America and Asia-Pacific (APAC) at the expense of Google, according to Covario's Q2 2008 Global Search Spend Analysis series - via MarketingCharts.
There are also signs of compression in p [...]
Posted: Wednesday, August 20th 2008
Google Gets $1.10 for Each New Dollar Spent on Search, 77% of All Search Spend
Google accounted for 77.4 percent of US search engine ad spend in Q2, an increase of 2 percentage points over 2Q07, according to Efficient Frontier's "US Search Engine Performance Report: Q2 2008," based on data from a fixed set of large-scale search advertisers, [...]
Posted: Friday, July 18th 2008
Google Approaches 70% Share of US Searches, Up 8% YOY
Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and Ask.com received 19.62 percent, 5.46 percent and 4.17 percent of US searches, respectively - [...]
Posted: Thursday, July 17th 2008
More People Use Internet in New Ways, Embrace Web 2.0
Nearly a quarter of the world's population (some 1.4 billion people) will use the internet on a regular basis in 2008. That number is expected to surpass 1.9 billion, or 30 percent of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast, MarketingCharts reports.
[...]
Posted: Tuesday, July 15th 2008
India, China Propel Asia-Pacific Internet Use; Google, Yahoo, Baidu Lead in Search
The Asia-Pacific internet audience (at-home and work locations, users age 15+) increased 14 percent from April 2007, to 319 million visitors, in April 2008, outpacing the growth of all other worldwide regions, according to comScore findings on the Asia-Pacific market, MarketingCharts reports [...]
Posted: Thursday, July 3rd 2008
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Interactive Media Advertising Growth on Major Upswing
Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes.
Ad s [...]
Posted: Wednesday, June 25th 2008
Industry Buzz & Snippets: 4/17/08
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap [...]
Posted: Thursday, April 17th 2008
Chinese Music Industry Lashes Out at Baidu
Two groups representing musicians and songwriters in China have failed a lawsuit against Baidu, citing copyright violation.
The search engine makes it easy for users to access free music. Its service has become so popular that in December 2007, Baidu's search share beat Google in China by 34 points, capturing 5.2 percent of searches globally.
In [...]
Posted: Monday, March 3rd 2008