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Wal-Mart Expands E-Commerce Footprint in China

Wal-Mart Stores is increasing its investment in Yihaodian, an e-commerce website in China. The deal will bring Walmart's total ownership stake to approximately 51 percent. Launched in July 2008, Yihaodian offers more than 180,000 SKUs and has achieved a significant presence in online grocery sales, as well as in categories such as baby/mom, consumer electronics and app  [...]
Posted: Monday, February 20th 2012

China's Alibaba Group Moves to Become Next Social Networking Giant

Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones. Laiwang is said to be similar to the Google+ network. China as Global Ad Growth Driver Laiwang is the latest   [...]
Posted: Friday, December 2nd 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Baidu Preps for Mobile Role

Baidu has given the market a peak at its forthcoming mobile operating system and application platform. The platform, based on the Android OS, is called Baidu Yi and it is designed to give third-party application developers a channel to distribute games, maps and other apps - similar to the Apple's App Store, Reuters reports. Baidu Yi may prove the necessary boost China's mobile market - which  [...]
Posted: Friday, September 2nd 2011

Gaming Posed to be Another Online Success Story in China

If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games   [...]
Posted: Tuesday, July 26th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)

After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan  [...]
Posted: Wednesday, March 23rd 2011

Worldwide Online Search Market Grows 46%

The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc. US, China Lead in Total Number of Searches During December 2009, internet users conducted 131.3 billion online searches, compared to 89.7 billion online searches in December 2008. The U  [...]
Posted: Wednesday, January 27th 2010

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Yahoo Drops $150M Worth of Alibaba Shares

Yahoo is preparing to sell 57.48 million shares of Alibaba.com, China's largest B2B marketplace. The sale will raise about $150 million -- the full 1.14% stake it purchased four years ago. When Yahoo made the purchase, Alibaba took charge of Yahoo China. The department recently restructured, during which much-used classifieds service Koubei was transitioned to Taobao.com. In part because of this, tension has begun to rise between Yahoo and Alibaba,   [...]
Posted: Monday, September 14th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Mobile Inet Access Up 36%; Still Dwarfed by China

Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts).   [...]
Posted: Friday, May 29th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]
Posted: Monday, April 6th 2009

Glam Takes Mumbai with AdaptiveAds Acquisition

Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai. The technology will be incorporated into Glam Media's Glam Media Evolution brand platform. "AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO  [...]
Posted: Thursday, January 29th 2009

World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]
Posted: Monday, January 26th 2009