Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 157 | 207 |
| » ad pricing | 17 | 347 |
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| » ad targeting | 65 | 299 |
| » ad technologies & vendors | 60 | 304 |
| » advertainment | 11 | 353 |
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| » campaigns & creatives of note | 27 | 337 |
| » case studies | 2 | 362 |
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| » computers & tech | 65 | 299 |
| » consumer packaged goods | 19 | 345 |
| » CRM | 3 | 361 |
| » cross media | 38 | 326 |
| » demographics | 73 | 291 |
| » direct marketing | 38 | 326 |
| » domain names | 24 | 340 |
| » don't believe the hype | 8 | 356 |
| » e-commerce | 99 | 265 |
| » email marketing | 27 | 337 |
| » entertainment | 120 | 244 |
| » Europe | 181 | 183 |
| » events | 6 | 358 |
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| » global | 157 | 207 |
| » healthcare | 4 | 360 |
| » I-PR & business communications | 7 | 357 |
| » instant messaging marketing | 6 | 358 |
| » interviews | 1 | 363 |
| » intrusive formats | 10 | 354 |
| » Latin America | 73 | 291 |
| » legal, government & regulation | 129 | 235 |
| » loyalty & retention | 16 | 348 |
| » major account moves | 8 | 356 |
| » major brands | 75 | 289 |
| » measurement & analytics | 25 | 339 |
| » media convergence | 56 | 308 |
| » minorities | 6 | 358 |
| » mobile marketing | 58 | 306 |
| » multi-channel marketing | 8 | 356 |
| » new and improved | 33 | 331 |
| » nonsense & parodies | 7 | 357 |
| » online ad market | 104 | 260 |
| » pearls of wisdom | 7 | 357 |
| » people | 34 | 330 |
| » personalization | 11 | 353 |
| » political parties & organizations | 48 | 316 |
| » privacy | 28 | 336 |
| » promotions | 9 | 355 |
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| » real estate | 4 | 360 |
| » research & stats | 181 | 183 |
| » rich media | 22 | 342 |
| » search engine marketing | 119 | 245 |
| » Segmentation & Markets | 2 | 362 |
| » signs of doom | 36 | 328 |
| » signs of recovery | 8 | 356 |
| » signs of what's to come | 203 | 161 |
| » small business | 2 | 362 |
| » spam & anti-spam | 15 | 349 |
| » Spanish-speaking | 14 | 350 |
| » syndication & RSS | 2 | 362 |
| » technical innovation | 39 | 325 |
| » telecom | 30 | 334 |
| » text ads | 31 | 333 |
| » tools & software | 61 | 303 |
| » top stories | 81 | 283 |
| » travel | 9 | 355 |
| » user experience | 75 | 289 |
| » Verticals & Sector | 1 | 363 |
| » viral marketing & social media | 16 | 348 |
| » weblog marketing | 28 | 336 |
| » women | 11 | 353 |
| » worst practices | 68 | 296 |
| » Youth | 24 | 340 |
Wal-Mart Expands E-Commerce Footprint in China
Wal-Mart Stores is increasing its investment in Yihaodian, an e-commerce website in China. The deal will bring Walmart's total ownership stake to approximately 51 percent. Launched in July 2008, Yihaodian offers more than 180,000 SKUs and has achieved a significant presence in online grocery sales, as well as in categories such as baby/mom, consumer electronics and app [...]
Posted: Monday, February 20th 2012
China's Alibaba Group Moves to Become Next Social Networking Giant
Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones.
Laiwang is said to be similar to the Google+ network.
China as Global Ad Growth Driver
Laiwang is the latest [...]
Posted: Friday, December 2nd 2011
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Baidu Preps for Mobile Role
Baidu has given the market a peak at its forthcoming mobile operating system and application platform. The platform, based on the Android OS, is called Baidu Yi and it is designed to give third-party application developers a channel to distribute games, maps and other apps - similar to the Apple's App Store, Reuters reports.
Baidu Yi may prove the necessary boost China's mobile market - which [...]
Posted: Friday, September 2nd 2011
Gaming Posed to be Another Online Success Story in China
If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games [...]
Posted: Tuesday, July 26th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)
After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan [...]
Posted: Wednesday, March 23rd 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Worldwide Online Search Market Grows 46%
The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total Number of Searches
During December 2009, internet users conducted 131.3 billion online searches, compared to 89.7 billion online searches in December 2008. The U [...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
To Protect Economy, China Sets Limits on Virtual Currency
Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports.
The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or [...]
Posted: Wednesday, July 1st 2009
Email, IM, SMS Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The [...]
Posted: Wednesday, June 10th 2009
Mobile Inet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts).
[...]
Posted: Friday, May 29th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Nintendo Explores Downloadable Video for Wii
Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well.
Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo [...]
Posted: Monday, December 29th 2008
Indian Gov May Censor Google Earth
Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth.
Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi [...]
Posted: Friday, December 12th 2008
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
Obama to US: Broadband for All!
In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office.
"It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be [...]
Posted: Tuesday, December 9th 2008