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BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Lowe's Violates Intellectual Property Law in Tete-a-Tete with Lowes-Sucks

Contrary to corporate sentiment, the creation of an anti-corporate website is generally protected by law. Sometimes it is the corporation itself that faces judicial scrutiny in roundabout efforts to clear its befouled name. Such is the case with Lowe's and its nemesis of the moment, Lowes-Sucks.com. Dissatisfied with a shoddy but expensive fence installation, Lowe's customer Allen Harkleload refused to pay until the problem was fixed. Instead of complying, the Lowe's bill  [...]
Posted: Thursday, September 27th 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Confusion over Colbert Parody on YouTube, Viacom Sued

Conflicting reports have emerged over whether Viacom ordered the removal from YouTube of a parody of The Colbert Report, writes CNET. Initial reports claimed Viacom, which owns Comedy Central, issued a take-down notice targeting a parody of The Colbert Report titled "Stop the Falsiness." When those reports surfaced, the Electronic Frontier Foundat  [...]
Posted: Friday, March 23rd 2007

Congdon in Infomercials while Vlogging for ABC News

Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com. However, Congdon is also performing in infomercials for DuPont, according to CNET blogger Daniel Terdiman. Staff journalists at most news organizations would likely be fired if such a thing were discovered, yet Congdon wrote a   [...]
Posted: Wednesday, March 21st 2007

Blog Post Gets Wieden in Hot Water

A post on the blog of Wieden + Kennedy's London office has caused some industry hand-wringing, reports AdWeek. The post is an overview of the visit by Wieden and other agency executives to Nokia's Finland headquarters. The group was arriving to hear a presentation from Nokia related to the pitching process they're all involved in. While there wa  [...]
Posted: Tuesday, March 20th 2007

Coulter's Edwards Slur Causes Advertiser Backlash

Conservative commentator Ann Coulter's recent derogatory remarks against Democratic Presidential candidate John Edwards (she implied he was a "faggot") have led to advertisers' backing away from buying space on the conservative columnists' website. Advertisers began jumping from Coulter's site after liberal blog Daily Kos  [...]
Posted: Thursday, March 8th 2007

Anarchist Hippies Claim Attack on John Edwards Second Life HQ

The virtual terrorists who stormed the John Edwards Second Life campaign headquarters identified themselves as a longstanding Second Life "invasion group" called "Patriotic Nigras: e-terrorists at large," reports 10 Zen Monkeys. The group posted the claim on John Edwards' campaign blog, saying they vandalized the campaign HQ "for the lulz." The person who posted the claim,  [...]
Posted: Wednesday, March 7th 2007

Racist-Marxist-Neocons Vandalize John Edwards Second Life HQ

Second Life has been hit by one of its first instances of political vandalism, with John Edwards's virtual campaign headquarters defaced by apparent supporters of George W. Bush, according to blogger Lyndsay Beyerstein (via Pandagon). The vandalism inclu  [...]
Posted: Monday, March 5th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

A Peek into the Online Marketing Year That Was

2006 was not Madison Ave's year of embracing the internet, but that didn't stop it from being interesting: GE came up with a solution for TiVo, a slew of virals broke out, and the PR world faced a brick wall after creating fake blogs, writes The New York Times. General Electric's One Second Theater  [...]
Posted: Tuesday, December 19th 2006

Wal-Mart Account Back in Play after Roehm Ouster

Wal-Mart will reopen its $580 million creative and media account review, and IPG's DraftFCB, recently selected by the now-ousted Julie Roehm to handle creative duties, will not be eligible to participate, writes AdAge, quoting Wal-Mart spokeswoman Mona Williams. The review by Wal-Mart is expected to conclude by the end of January.   [...]
Posted: Friday, December 8th 2006

Second Life Natives Restless, Ruminate Rebellion

Second Life natives are feeling as if off-world businesses have begun an invasion of their virtual world by setting up shop there and have already begun "rewriting history" - even before they are proclaimed victors. "The bullshit and hyperventilation about recent developments in Second Life has now officially turned into a theater of the absurd," writes the Second Life Herald, which has the cleverest of ta  [...]
Posted: Friday, October 27th 2006

More Fake Wal-Mart Blogs, Edelman Fesses up

PR firm Edelman, which after a fake-blog scandal last week promised to be more open in its dealings, on Thursday admitted it is behind two other fake blogs created for client Wal-Mart. One blog appears is on the site of Working Families for Wal-Mart, the "astroturf" advocacy group formed by Edelman last December, writes MediaPost. More intriguingly, however, the second fake blog is  [...]
Posted: Friday, October 20th 2006

After the Walmarting Comes the Edelmaning

Last week, Wal-Mart was pummeled for a fake Wal-Mart blog set up by Edelman PR, which after nearly a week of silence has owned up to the deception - sort of. Edelman may end up more bruised than Wal-Mart as a result of the kerfuffle, writes Business Week. Wal-Mart has disavowed any   [...]
Posted: Wednesday, October 18th 2006

The Walmarting of the Blogosphere

Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers. Wal-Mart has repo  [...]
Posted: Thursday, October 12th 2006

YouTube Deals with Censorship, Dueling Bloggers

YouTube recently began cracking down on questionable content in an attempt to appease advertisers, but now the video-sharing site is incurring the wrath of bloggers who think it may be going too far. YouTube allows users to flag videos that they feel are inappropriate and bring them to the attention of the video-sharing site for possible removal. Recently, YouTube deleted a video from political blogger Michelle Malkin, although the video had been on the site for some time, the New Y  [...]
Posted: Tuesday, October 10th 2006

FIFA Forces Footbal Fans to Shed Shorts; Budweiser Blamed

As many as 1,000 Dutch World Cup fans had to turn in their pants before entering a stadium in Stuttgart, Germany because the orange lederhosen (complete with lion's tale) carried a logo for a Dutch Brewery, UPI reports (via MediaBuyerPlanner). Since Budweiser owns exclusive beer advertising and promotional rights at   [...]
Posted: Tuesday, June 20th 2006

Google Financial Forecast Posted on Web by Mistake

Google said investors should pay no mind to an internal financial forecast that was posted on its website by mistake and referred to concerns about narrowing advertising-profit margins because of tougher competition, reports the Associated Press. Google's revenue would rise about 55 percent this year, to $9.5 billion, according to the projection. In an SEC filing, Google said the notes, posted after last week'  [...]
Posted: Wednesday, March 8th 2006

Yahoo: 'allah,' Not Only 'god' and 'jesus,' OK in Mail Usernames

Yahoo Mail, in a policy reversal, said Wednesday it would allow people to register usernames that contain the letter sequence "allah," which it had banned to thwart the use of usernames to promote hate, CNET reports. "A small number of people registered for IDs using specific terms with the sole purpose of promoting hate, and then used those IDs to post content that was harmful or threatening  [...]
Posted: Thursday, February 23rd 2006