Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » advertainment | 3 | 2 |
| » agencies & ad departments | 1 | 4 |
| » alternative marketing | 4 | 1 |
| » automotive | 1 | 4 |
| » best practices | 1 | 4 |
| » branding | 4 | 1 |
| » campaigns & creatives of note | 5 | |
| » direct marketing | 1 | 4 |
| » entertainment | 1 | 4 |
| » I-PR & business communications | 1 | 4 |
| » major brands | 3 | 2 |
| » promotions | 1 | 4 |
| » publishing | 1 | 4 |
| » rich media | 1 | 4 |
| » small business | 1 | 4 |
| » top stories | 2 | 3 |
| » viral marketing & social media | 3 | 2 |
| » worst practices | 1 | 4 |
- Showing 1 - 5 of 5
Mad Ravings of Busey Take GotVMail Viral
"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:
[...]
Posted: Thursday, July 31st 2008
Book Campaign Creates Alternative 1911 Web Universe
The promotion people behind the new book "Triangle: The Fire That Changed America" seem to have gone a little overboard, going so far as to create a complex network of websites, as they might have appeared if they were able to exist back in 1911, the time period for the historical account. By spoofing real sites - and cleverly choosing ones that are known to generate a lot of buzz - the network of sites eventually dumps readers into the book's own site. [...]
Posted: Friday, December 17th 2004
Subservient Chicken Defended
iMedia: Jaffe Juice: Chicken Soup for the Marketer
Joe Jaffe likes the chicken. Brand pundits have been arguing loudly over whether or not Burger King's new Subservient Chicken site will prove to help or harm the restaurant chain's brand. Most recently, Tom Hespos wrote fairly negatively [...]
Posted: Friday, April 30th 2004
Subservient Chicken Drives Traffic
MarketingVOX: BK Spreads Viral Chicken
Finding traffic under cushionsBranding wags may argue whether or not it's the good sort of traffic or not, but the April 1 launch of Burger King's "Subservient Chicken" site definitely drove traffic. A [...]
Posted: Tuesday, April 20th 2004
Ford's 'Unapproved' Ad to Backfire
Ewww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be another example of sub-viral marketing, in which companies set up their own campaigns that seem to be created by an Internet prankster. Then they have their PR firm spread the word about the supposed spoof. Well, Ford is really over the top on this one, and it should backfire on them. [...]
Posted: Monday, April 5th 2004
- Showing 1 - 5 of 5