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Metrics Need Measuring, Say Ad Groups

Three more advertising trade groups have echoed the demand that Nielsen/NetRatings and comScore metric systems be audited, reports ClickZ. A statement issued by the American Association of Advertising Agencies, Association of National Advertisers and Advertising Research Foundation made the request, following the Interactive Advertising Bureau's call for independent auditing. The groups seek to ensure the methodolog  [...]
Posted: Monday, May 14th 2007

Coulter's Edwards Slur Causes Advertiser Backlash

Conservative commentator Ann Coulter's recent derogatory remarks against Democratic Presidential candidate John Edwards (she implied he was a "faggot") have led to advertisers' backing away from buying space on the conservative columnists' website. Advertisers began jumping from Coulter's site after liberal blog Daily Kos  [...]
Posted: Thursday, March 8th 2007

YouTube Deals with Censorship, Dueling Bloggers

YouTube recently began cracking down on questionable content in an attempt to appease advertisers, but now the video-sharing site is incurring the wrath of bloggers who think it may be going too far. YouTube allows users to flag videos that they feel are inappropriate and bring them to the attention of the video-sharing site for possible removal. Recently, YouTube deleted a video from political blogger Michelle Malkin, although the video had been on the site for some time, the New Y  [...]
Posted: Tuesday, October 10th 2006

MTV Plans Original Content for Overdrive, Amp'd Sponsors

MTV will be developing a dozen or so short-form, original programs for its various broadband and mobile platforms. Much of the content for MTV Overdrive and MTV Mobile have been repurposed or supplemental clips from network shows or music videos, but MTV is planning to create more original series, rep  [...]
Posted: Wednesday, September 27th 2006

Revver Entices YouTube Video Creators with Cash

Viral video upstart Revver wants to undermine competitor YouTube's success and become a marketplace to match video creators and advertisers. Revver is attaching static ads to user-created videos - and sharing the ad revs, writes AdWeek. Its strategy is to compensate not only the creators of videos - whose only compensation on YouTube is, if they're   [...]
Posted: Thursday, September 14th 2006

Readers Like Forbes.com's Provocative Content

Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors. Such content is unlikely to be published in the print edition of the magazi  [...]
Posted: Tuesday, August 29th 2006

Heavy.com Launches Mock News, BK Sponsors

Video-based entertainment website Heavy.com, aimed at a younger male audience, has launched a mock-news program featuring, among others, a sock-puppet correspondent and a Palestinian shock jock-ette. Heavy.com's new show, Heavy News, has begun offering original "news" video clips that, like much of the site's content, is edgy and irreverent, reports MediaWeek. One of the Heavy New  [...]
Posted: Thursday, July 27th 2006

Rocketboom Saga: Colan Replaces Congdon, Who Signs with Endeavor

Rocketboom executive producer Andrew Baron has hired former MTV Europe VJ (and former music/DJ curator at Table 50) Joanna Colan to replace Amanda Congdon, the Huffinton Post's "Eat The Press" reports (via Micro Persuasion). She (Amanda)   [...]
Posted: Monday, July 10th 2006

Congdon Bails Out of Rocketboom, Goes to Hollywood

Rocketboom anchor Amanda Congdon announced yesterday that she's leaving the video blog after falling out with her partner, Andrew Baron, according to Micro Persuasion's Steve Rubel, who cites a post on Dave Winer's Scripting News. The Rocketboom site attracts some 1.5 million viewers a week and has begun to also attract advertising, in addition to havin  [...]
Posted: Thursday, July 6th 2006

JibJab Launches JokeBox Social Network

The creators of JibJab have launched a comedy social network - JokeBox, which has been in private beta for three months, writes MediaPost. Some 40,000 members have already registered and posted more than 25,000 written   [...]
Posted: Tuesday, April 18th 2006

JibJab Founders to Launch Funny MySpace Equivalent

JibJab founders Evan and Gregg Spiridellis are creating a new online business they describe as a cross between Comedy Central and MySpace - a place for people to share email jokes and meet people with similar interests - reports CNET. The brothers expect the ad-supported site to help diversify revenue beyond that generated by their periodic animated videos. Though entering a market already bec  [...]
Posted: Monday, February 6th 2006

New JibJab Video '2-0-5' Is Year-End Round-up

'Half of Europe Hates my guts...' Gregg and Evan Spiridellis's latest online animated jab, titled "2-0-5!" - once again aimed at at P  [...]
Posted: Friday, December 16th 2005

MSN to Show, Sell Vid Ads for JibJab Shorts

JibJab Media has hired MSN to distribute, sell video ad units for, and work with JibJab and its advertisers to develop p  [...]
Posted: Friday, October 14th 2005

Advertisers' Ears Buzzing with Talk of Viral Ads

Both USA Today and Reuters, reporting from the Cannes Lions awards, sing hosannas for viral advertising. The latter emphasizes that some big players in advertising, from Microsoft to Anheuser-Busch to Burger King and Volvo, are turning to vi  [...]
Posted: Friday, June 24th 2005

Republicans on FEC: Blogs May Be Regulated

Federal Election Commissioner Bradley Smith stirred the blog pot by suggesting that blogs might be treated very differently in the next elections, according to CNET. The FEC opted not to regulate internet coverage of the election in a 2002 decision, but Smith and two fellow Republican commissioners say that this may be revisited. Oddly, Smith suggested that writing about can  [...]
Posted: Thursday, March 3rd 2005

Programmers Fuzzing Out Brands to Protect Product Placement Inventory

The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed to pay up for the privilege of appearing on a show. This may actually draw more attention to a non-paying brand. With s  [...]
Posted: Monday, February 7th 2005

Everyone Now an Online Marketer, Even Superbowl Advertisers

Taking one in every 25 marketing dollars might not have been enough to grant the internet "mainstream" status, but The New York Times reports that the medium may have come of age now that Superbowl advertisers, those cleverest of marketers, are conducting search engine marketing campaigns.   [...]
Posted: Friday, February 4th 2005

GM Teaser Campaign Foiled by Inept Coding

Adrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the inadvertent inclusion of the punch line in interactive elements of the campaign. The outdoor billboard campaign features a single word revealed each day, with people theoretical  [...]
Posted: Friday, January 21st 2005

Business 2.0 Gains Ad Pages, Loses Editor's Hair

Om Malik on Broadband (via PaidContent: Shaved, Saved, & Delivered Business 2.0's ad sales reached the 100-page milestone for an issue, indicating a level of industry froth not seen since before the dot-com bust and causing editor Josh Quittner to lose a bet. A bad bet. Quittner s  [...]
Posted: Thursday, September 30th 2004

MarketWatch Ejects '.com' from Name

AdWeek Daily Briefing (not on site yet): AdWeek reports that MarketWatch - like a newlywed getting an old boyfriend's tattoo removed - will nix the .com from the end of its name. In the 1990s, when a .com at the end of a name could attract investor attention, many companies succumbed to the practice. Others similarly stuck an "i-" or a "e-" at the beginning of their otherwise normal company names. The worst perpetrators glommed words together and foisted non-intuitive capitalization on industry  [...]
Posted: Tuesday, August 10th 2004