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Doritos' Consumer-Generated Super Bowl Ad Still Resonates

Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay's plans to increase from two to three the number of consumer-created Doritos commercials it will air. For participants the stakes are even higher this year - winners can get as much as $5 million, compared to last year's $1 million award. The contest and subsequent ads are a favorite among viewers: the online promotion asks fans to crea  [...]
Posted: Monday, January 11th 2010

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

College Students Politically, Socially Aware; Name 'Most Socially Responsible' Brands

The current college class (students 18-30 years of age) is flexing muscles, not only in terms of size and purchasing power, but also striving for change in political direction and corporate social responsibility. This is according to the findings of Alloy Media + Marketing's 2007 Alloy College Explorer survey, powered by Har  [...]
Posted: Tuesday, September 11th 2007

Forbes Editor Outed as 'Fake Steve Jobs' Mastermind

Fake Steve Jobs, written by an anonymous blogger posing as a caricature of the real Steve Jobs, was revealed as the brainchild of an editor of Forbes Magazine, according to The Times. Senior Editor Danial Lyons of Forbes was discovered by Brad Stone of The New York Times, who used old-fashioned sleuthing to get t  [...]
Posted: Monday, August 6th 2007

Talk of Cheaper iPhone Sets Apple Stock on Cloud 9

Shortly after speculation from a JP Morgan analyst that Apple would go Nano with the iPhone, shares of Apple leaped 1.5 percent to $134.50 from its 52-week high of $133.34 from Friday, according to The Globe and Mail. Apple's stock h  [...]
Posted: Thursday, July 12th 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Confusion over Colbert Parody on YouTube, Viacom Sued

Conflicting reports have emerged over whether Viacom ordered the removal from YouTube of a parody of The Colbert Report, writes CNET. Initial reports claimed Viacom, which owns Comedy Central, issued a take-down notice targeting a parody of The Colbert Report titled "Stop the Falsiness." When those reports surfaced, the Electronic Frontier Foundat  [...]
Posted: Friday, March 23rd 2007

Blog Post Gets Wieden in Hot Water

A post on the blog of Wieden + Kennedy's London office has caused some industry hand-wringing, reports AdWeek. The post is an overview of the visit by Wieden and other agency executives to Nokia's Finland headquarters. The group was arriving to hear a presentation from Nokia related to the pitching process they're all involved in. While there wa  [...]
Posted: Tuesday, March 20th 2007

McDonalds Campaigns Promote Cream, Sugar

While having a McDonald's employee splash some cream and sugar in your morning coffee may sound like nothing to write home about, the fast food chain has launched two campaigns to promote the new feature for its Premium Roast Coffee, according to ClickZ. McDonald's tasked Tribal DDB, Chicago to create the tongue-in-cheek TV, print, radio and digital ads, while it had agencies Moroch Partners and Inspire  [...]
Posted: Tuesday, March 13th 2007

Honda Licenses JibJab Video for Presidents' Day Ad Campaign

For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports.  The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but wi  [...]
Posted: Monday, February 12th 2007

Wii too Interactive, Causes Injuries and Broken TVs

The Nintendo Wii's wireless, wand-like device is used to direct on-screen action, yet the device is often slipping from gamers' hands during interactive games such as tennis and bowling, injuring persons, pets and furniture - and in one case, going through a $3,500 television. Jim Walsh's blog WiiHaveAProblem is dedicated to sharing the Wii's "casualties," which he calls "the latest trend in gaming violence."   [...]
Posted: Friday, December 15th 2006

P&G Viral Effort Gets Wild and Crazy

The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps. The nation's largest marketer has launched a $1 million effort that includes two websites, a fake documentary and video clips, all of them supposedly the work of an imaginary institute that's studying "cyclical nonuterin  [...]
Posted: Thursday, December 14th 2006

Wal-Mart Account Back in Play after Roehm Ouster

Wal-Mart will reopen its $580 million creative and media account review, and IPG's DraftFCB, recently selected by the now-ousted Julie Roehm to handle creative duties, will not be eligible to participate, writes AdAge, quoting Wal-Mart spokeswoman Mona Williams. The review by Wal-Mart is expected to conclude by the end of January.   [...]
Posted: Friday, December 8th 2006

Second Life Natives Restless, Ruminate Rebellion

Second Life natives are feeling as if off-world businesses have begun an invasion of their virtual world by setting up shop there and have already begun "rewriting history" - even before they are proclaimed victors. "The bullshit and hyperventilation about recent developments in Second Life has now officially turned into a theater of the absurd," writes the Second Life Herald, which has the cleverest of ta  [...]
Posted: Friday, October 27th 2006

Coke Catches Viral Fever, to Host New Coke-Mentos Clip

A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept. Coca-Cola has signed a formal deal with Fritz Grobe and Stephen Voltz, the creators of the first exploding Diet Coke-Mentos video, and using an exploding-soda video has unveiled its most recent "Coca-Cola Chall  [...]
Posted: Wednesday, October 25th 2006

P&G Promotes Fantasy Football to Women

Women who don't fully understand "the whole football thing" can still play in their own fantasy league, thanks to Elisabeth Hasselbeck of The View and P&G's over-the-counter heartburn medication, Prilosec (via MediaBuyerPlanner). The fantasy football site, Herfootball.com, kicked off at the beginning of football season but was announced by   [...]
Posted: Tuesday, October 17th 2006

The Walmarting of the Blogosphere

Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers. Wal-Mart has repo  [...]
Posted: Thursday, October 12th 2006

YouTube Deals with Censorship, Dueling Bloggers

YouTube recently began cracking down on questionable content in an attempt to appease advertisers, but now the video-sharing site is incurring the wrath of bloggers who think it may be going too far. YouTube allows users to flag videos that they feel are inappropriate and bring them to the attention of the video-sharing site for possible removal. Recently, YouTube deleted a video from political blogger Michelle Malkin, although the video had been on the site for some time, the New Y  [...]
Posted: Tuesday, October 10th 2006

BK's King, Subservient Chicken Come to Xbox

Burger King has developed videogames for the Xbox featuring The King, his girlfriend Brooke Burke, and The Subservient Chicken. The videogames mark BK's boldest move into videogames, previously consisting of in-game advertising, AdWeek writes. Three titles are planned - "Big Pumpkin," "Pocketbike Racer," and "Sneak King" - and will retail for $3.99 (with the purchase of a meal). Burge  [...]
Posted: Friday, October 6th 2006