Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
Some Superbowl Advertisers Short Shrift Net Aspects
Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp [...]
Posted: Tuesday, February 8th 2005
Programmers Fuzzing Out Brands to Protect Product Placement Inventory
The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed to pay up for the privilege of appearing on a show. This may actually draw more attention to a non-paying brand. With s [...]
Posted: Monday, February 7th 2005
Everyone Now an Online Marketer, Even Superbowl Advertisers
Taking one in every 25 marketing dollars might not have been enough to grant the internet "mainstream" status, but The New York Times reports that the medium may have come of age now that Superbowl advertisers, those cleverest of marketers, are conducting search engine marketing campaigns.
[...]
Posted: Friday, February 4th 2005
GM Teaser Campaign Foiled by Inept Coding
Adrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the inadvertent inclusion of the punch line in interactive elements of the campaign. The outdoor billboard campaign features a single word revealed each day, with people theoretical [...]
Posted: Friday, January 21st 2005
Onion Moves from Free to Fee
Wired: The Onion Sells More Laughs
Satire news journal The Onion, publisher of headlines such as "Libertarian Reluctantly Calls Fire Department," will offer a premium level of service for "less than the price of a $30 cup of coffee." The new service will ditch online ads, provide access to archives and provide a growing set of newly created content.
The Onion has evolved to include more ads and more [...]
Posted: Sunday, April 25th 2004
- Showing 1 - 5 of 5