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HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

TV Network Site Viewers up 155% in September

All four major TV networks enjoyed month-over-month growth in online video viewers in September, fueled by high interest in season premieres, financial news, and political news and comedic parodies, according to (pdf) data from Nielsen Online, MarketingCharts reports.   [...]
Posted: Monday, November 10th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

To Reach Frat Boys, Tide Launches Anti-Laundry Brand

After attempting to launch a gen y-geared web series that has faced fast opposition, P&G's Tide is back with another college campaign. Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite. The campaign   [...]
Posted: Monday, November 12th 2007

Yahoo, MTV Announce UGM Site, Best Movie Spoof for MTV Movie Awards

MTV and Yahoo have announced a partnership to launch a co-branded website featuring user-generated media tied to this summer's 2007 MTV Movie Awards, according to MediaWeek. Through the soon-to-launch Movie Awards contest, users will be encouraged to submit short clips parodying the popular movies that are to be honored during the awards presentation. The best s  [...]
Posted: Friday, March 16th 2007

Ask.com Launches Guerrilla Effort against Google in U.K.

Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google's 75 percent market-share dominance there, according to CNET. Posters showing a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London subway trains and stations. Ask's name is not on the posters, but the company plans t  [...]
Posted: Thursday, March 15th 2007

Honda Licenses JibJab Video for Presidents' Day Ad Campaign

For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports.  The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but wi  [...]
Posted: Monday, February 12th 2007

A Peek into the Online Marketing Year That Was

2006 was not Madison Ave's year of embracing the internet, but that didn't stop it from being interesting: GE came up with a solution for TiVo, a slew of virals broke out, and the PR world faced a brick wall after creating fake blogs, writes The New York Times. General Electric's One Second Theater  [...]
Posted: Tuesday, December 19th 2006

Coke Catches Viral Fever, to Host New Coke-Mentos Clip

A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept. Coca-Cola has signed a formal deal with Fritz Grobe and Stephen Voltz, the creators of the first exploding Diet Coke-Mentos video, and using an exploding-soda video has unveiled its most recent "Coca-Cola Chall  [...]
Posted: Wednesday, October 25th 2006

MTV Plans Original Content for Overdrive, Amp'd Sponsors

MTV will be developing a dozen or so short-form, original programs for its various broadband and mobile platforms. Much of the content for MTV Overdrive and MTV Mobile have been repurposed or supplemental clips from network shows or music videos, but MTV is planning to create more original series, rep  [...]
Posted: Wednesday, September 27th 2006

Axe's Evan and Gareth to Play on TV, Too

Evan and Gareth, characters created to promote Unilever's Axe via a dating-advice site (evanandgareth.com, with the tagline "play or be played"), are now the subjects of a cable TV project via a partnership between marketing agency Conductor and reality program producer Reveille (best known for NBC's "The Office"), reports ClickZ. The Evan and Gareth online webisodes attracted 1  [...]
Posted: Tuesday, June 20th 2006

YouTube, G4 Partner for Star Trek 2.0

Cable network G4, targeting gamers, has partnered with user-generated video hub YouTube.com to distribute video content from the Star Trek 2.0, a new series to debut on April 10, in which action figures re-enact the 1960s episodes in contemporary settings, together with cheeky commentary, reports MediaWeek.  [...]
Posted: Wednesday, April 5th 2006

"Simpsons" Video with Live Actors Goes Viral

A video that more-or-less faithfully re-enacts - with live actors - the introductory segment of The Simpsons show is spreading across the web "faster than Homer can say 'Doh'" as part of a viral campaign by U.K. satellite broadcaster BSkyB, reports Reuters. The video, produced by Sky and agency Devilfish, was part of an on-air promotion   [...]
Posted: Thursday, March 9th 2006

Banned Super Bowl Ads Find Home on Heavy.com

Heavy.com has huddled together 16 commercials from this year's Super Bowl, including one by animal rights group PETA and a "director's cut" of the GoDaddy.com ad, reports MediaPost. "I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's cofounder and co-CEO. He said the site did not work out arrangements with the   [...]
Posted: Wednesday, February 1st 2006

Podcasting Seen as Agent of Media Change, Market Pollution

Perhaps not surprisingly, the most begrudgingly positive thing that Wall Street has to say about podcasting is that it might at least hurt the market for online audio purveyor Audible.com. Podcasts, the bloggish audio downloads put into syndication feeds that have proved wildly more popular among journalists than among listeners. Still more positive on podcasts are the traditional broadcast firms who now hold out ho  [...]
Posted: Thursday, May 26th 2005

Some Superbowl Advertisers Short Shrift Net Aspects

Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp  [...]
Posted: Tuesday, February 8th 2005

GM Teaser Campaign Foiled by Inept Coding

Adrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the inadvertent inclusion of the punch line in interactive elements of the campaign. The outdoor billboard campaign features a single word revealed each day, with people theoretical  [...]
Posted: Friday, January 21st 2005

Mediocre Excellence Awards Cancelled

NYT: Trade Group Cancels Advertising Awards Planning for an upcoming "Advertising Week" in September, the National Television Academy of Arts and Sciences has been forced to downscale and then cancel its Advertising Awards for Excellence program. Seeing paltry entries, the Academy decided against renaming t  [...]
Posted: Tuesday, June 1st 2004

PETA Site Integrates with Cow Pope Events

PETA, that bastion of terrible taste, certifiable insanity and incredibly creative and over-the top PR stunts, showed up yesterday at St Patrick's Cathedral with a Popemobile displaying their 10-foot statue of a cow dressed as the Pope, complete with a bovine crucifix. The stunt is integrated with their ever-expanding   [...]
Posted: Friday, April 9th 2004