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The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Colbert Adds Another Juggler to '08 Election Menagerie

The online circus revolving around the 2008 elections grows ever more spectacular with the help of Stephen Colbert, who appeared as a guest columnist for The New York Times' Maureen Dowd, shortly after he called the paper "kindling." In addition to jocular r  [...]
Posted: Monday, October 15th 2007

Google Financial Forecast Posted on Web by Mistake

Google said investors should pay no mind to an internal financial forecast that was posted on its website by mistake and referred to concerns about narrowing advertising-profit margins because of tougher competition, reports the Associated Press. Google's revenue would rise about 55 percent this year, to $9.5 billion, according to the projection. In an SEC filing, Google said the notes, posted after last week'  [...]
Posted: Wednesday, March 8th 2006

Podcasting Seen as Agent of Media Change, Market Pollution

Perhaps not surprisingly, the most begrudgingly positive thing that Wall Street has to say about podcasting is that it might at least hurt the market for online audio purveyor Audible.com. Podcasts, the bloggish audio downloads put into syndication feeds that have proved wildly more popular among journalists than among listeners. Still more positive on podcasts are the traditional broadcast firms who now hold out ho  [...]
Posted: Thursday, May 26th 2005

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Some Superbowl Advertisers Short Shrift Net Aspects

Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp  [...]
Posted: Tuesday, February 8th 2005

Old Joke Brings Police to Doorstep

itv.com: 'Son for Sale' Ad Put on Web "Hyperactive kid for sale, good at vacuuming, not great at washing dishes because he's too short. Guaranteed to annoy. Five pounds or nearest offer." That's an online ad Alex Wilson placed as a joke on his son a few years ago. He forgot about it, some woman saw it and called the police. Either people need to remember how to take a joke or at least mind their own bus  [...]
Posted: Friday, May 9th 2003

Survey: Your Favorite E-Marketing Debate

A debate raging on an industry list I follow, led me to wonder what was everyone's favorite hackneyed holy war argument in the Internet marketing sector? Olivier hates the idea of our running cutsie surveys like this, but he's offline at the moment (recently moved to a second-world European nation where broadband takes weeks to install, hence his recent lapse of postings), so I'll take advantage of my temporary dominance to push my own agenda:   [...]
Posted: Monday, April 28th 2003

An Ode to Mickey D's

Tim McHale, CEO of Underscore Marketing, a new agency specialized in cross-media marketing, is also a sometimes poet on industry events. Here's his latest work, on the recent news that McDonald's has decided to shift dollars from TV to online (click MORE below). An Ode to Mickey Dís Wonít it be real funny, inev  [...]
Posted: Saturday, April 12th 2003