Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Spoils of Amp'd Bankruptcy Absorbed by Voodoo
Though Amp'd Mobile filed bankruptcy in July after burning its way through $350 million in startup funds, another startup has begun feasting on its "posh" offices in Manhattan's Union Square.
VoodooVox has moved in, procuring Amp'd office furniture (e.g. acrylic tables) and other goods for just $16,000 in bankruptcy court, which VoodooVox CE [...]
Posted: Friday, October 12th 2007
A Peek into the Online Marketing Year That Was
2006 was not Madison Ave's year of embracing the internet, but that didn't stop it from being interesting: GE came up with a solution for TiVo, a slew of virals broke out, and the PR world faced a brick wall after creating fake blogs, writes The New York Times.
General Electric's One Second Theater [...]
Posted: Tuesday, December 19th 2006
BK's King, Subservient Chicken Come to Xbox
Burger King has developed videogames for the Xbox featuring The King, his girlfriend Brooke Burke, and The Subservient Chicken.
The videogames mark BK's boldest move into videogames, previously consisting of in-game advertising, AdWeek writes. Three titles are planned - "Big Pumpkin," "Pocketbike Racer," and "Sneak King" - and will retail for $3.99 (with the purchase of a meal).
Burge [...]
Posted: Friday, October 6th 2006
NSA, White House Give Cookies to Visitors
First the National Security Agency, and now the While House have been caught illegally tracking U.S. citizens' and others' online movements - but the latest revelations have little to do with domestic spying under the guise of national security measures, and more to do with the web sites of the NSA and White house placing cookie, apparently inadvertently, on the hard drives of those who visit them. Red Herring [...]
Posted: Friday, December 30th 2005
Some Superbowl Advertisers Short Shrift Net Aspects
Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp [...]
Posted: Tuesday, February 8th 2005
Programmers Fuzzing Out Brands to Protect Product Placement Inventory
The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed to pay up for the privilege of appearing on a show. This may actually draw more attention to a non-paying brand. With s [...]
Posted: Monday, February 7th 2005
Everyone Now an Online Marketer, Even Superbowl Advertisers
Taking one in every 25 marketing dollars might not have been enough to grant the internet "mainstream" status, but The New York Times reports that the medium may have come of age now that Superbowl advertisers, those cleverest of marketers, are conducting search engine marketing campaigns.
[...]
Posted: Friday, February 4th 2005
Casinos Hit Audience Paydirt on Anti-Gambling Sites
Reuters: Casinos Bet on Gambling Addiction Web Site
Australian for therapyCompulsive gamblers visiting the Gamblers Anonymous site in Australia are finding themselves the target of a pop-up gambling advertising campaign. The offshore casinos are exploiting the help [...]
Posted: Monday, April 12th 2004
Performance Based FindWhat Says Performance Not Important
MediaPost: FindWhat Tells Investors Madison Avenue May No Longer Find Its Key Ad Metrics
FindWhat, a company with the tagline, "Performance-Driven Marketing", has asked that Wall Street not look too closely at performance metrics when it analyzes the company. FindWhat is in talks to acquire Japan-based Mitsui and is concerned that Mitsui's lower click throughs will drag down the perception of FindWhat. Instead, FindWhat is [...]
Posted: Tuesday, October 21st 2003
- Showing 1 - 9 of 9