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TV Network Site Viewers up 155% in September

All four major TV networks enjoyed month-over-month growth in online video viewers in September, fueled by high interest in season premieres, financial news, and political news and comedic parodies, according to (pdf) data from Nielsen Online, MarketingCharts reports.   [...]
Posted: Monday, November 10th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Confusion over Colbert Parody on YouTube, Viacom Sued

Conflicting reports have emerged over whether Viacom ordered the removal from YouTube of a parody of The Colbert Report, writes CNET. Initial reports claimed Viacom, which owns Comedy Central, issued a take-down notice targeting a parody of The Colbert Report titled "Stop the Falsiness." When those reports surfaced, the Electronic Frontier Foundat  [...]
Posted: Friday, March 23rd 2007

Congdon in Infomercials while Vlogging for ABC News

Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com. However, Congdon is also performing in infomercials for DuPont, according to CNET blogger Daniel Terdiman. Staff journalists at most news organizations would likely be fired if such a thing were discovered, yet Congdon wrote a   [...]
Posted: Wednesday, March 21st 2007

Wii too Interactive, Causes Injuries and Broken TVs

The Nintendo Wii's wireless, wand-like device is used to direct on-screen action, yet the device is often slipping from gamers' hands during interactive games such as tennis and bowling, injuring persons, pets and furniture - and in one case, going through a $3,500 television. Jim Walsh's blog WiiHaveAProblem is dedicated to sharing the Wii's "casualties," which he calls "the latest trend in gaming violence."   [...]
Posted: Friday, December 15th 2006

P&G Viral Effort Gets Wild and Crazy

The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps. The nation's largest marketer has launched a $1 million effort that includes two websites, a fake documentary and video clips, all of them supposedly the work of an imaginary institute that's studying "cyclical nonuterin  [...]
Posted: Thursday, December 14th 2006

MTV Plans Original Content for Overdrive, Amp'd Sponsors

MTV will be developing a dozen or so short-form, original programs for its various broadband and mobile platforms. Much of the content for MTV Overdrive and MTV Mobile have been repurposed or supplemental clips from network shows or music videos, but MTV is planning to create more original series, rep  [...]
Posted: Wednesday, September 27th 2006

Axe's Evan and Gareth to Play on TV, Too

Evan and Gareth, characters created to promote Unilever's Axe via a dating-advice site (evanandgareth.com, with the tagline "play or be played"), are now the subjects of a cable TV project via a partnership between marketing agency Conductor and reality program producer Reveille (best known for NBC's "The Office"), reports ClickZ. The Evan and Gareth online webisodes attracted 1  [...]
Posted: Tuesday, June 20th 2006

JibJab Launches JokeBox Social Network

The creators of JibJab have launched a comedy social network - JokeBox, which has been in private beta for three months, writes MediaPost. Some 40,000 members have already registered and posted more than 25,000 written   [...]
Posted: Tuesday, April 18th 2006

YouTube, G4 Partner for Star Trek 2.0

Cable network G4, targeting gamers, has partnered with user-generated video hub YouTube.com to distribute video content from the Star Trek 2.0, a new series to debut on April 10, in which action figures re-enact the 1960s episodes in contemporary settings, together with cheeky commentary, reports MediaWeek.  [...]
Posted: Wednesday, April 5th 2006

'Brokeback' Video Spoofs: Editing in Gayness and Gaiety

Online parodies of "Brokeback Mountain" are proliferating faster than video websites like youtube.com, gorillamask.net, and dailysixer.com can keep up with them, writes the New York Times. Some of them have been viewed hundreds of thousands of times. The parodies assume the same form: Trailers for imagined mashups that combine elements of "Brokeback Mountain" with other movies, like "Heat," "City Slickers," "Titanic," and "Fight   [...]
Posted: Thursday, March 2nd 2006

Banned Super Bowl Ads Find Home on Heavy.com

Heavy.com has huddled together 16 commercials from this year's Super Bowl, including one by animal rights group PETA and a "director's cut" of the GoDaddy.com ad, reports MediaPost. "I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's cofounder and co-CEO. He said the site did not work out arrangements with the   [...]
Posted: Wednesday, February 1st 2006

Yawn, Another Mitsubishi Ad Exec Departs

Continuing a dizzying set of personnel, strategy and agency changes that started just about a year ago, Mitsubishi again threw everything in the air this week, announcing that its director of brand marketing would continue the long line of senior marketing executives - some of which he himself replaced - out the door. A Mitsubishi representative told AdWeek that Robert Martin resigned and will only work  [...]
Posted: Monday, March 28th 2005

Some Superbowl Advertisers Short Shrift Net Aspects

Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp  [...]
Posted: Tuesday, February 8th 2005

Adrants, Others Recommended for Bookmarks

Adrants reports jubilantly that Ad Age named it the number one site to bookmark. Of course, the traditional media mavens over at Crain failed to leave a bookmark of it on their own site. Also mentioned were Gawker, Drudge Report and Google News.   [...]
Posted: Wednesday, December 22nd 2004

UK Firm Produces Internet-Ready Restrooms

IndianTelevision.com: Videos and Advertisements Enter UK Washrooms No, nothing is sacred. An idea so ridiculous it's a shame they didn't come up with it back in the late '90s when they could have raised millions   [...]
Posted: Thursday, August 7th 2003