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Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Top 5 Viral Video Ads of 2007 Ranked; Gorilla Drummer Tops Pile

Cadbury's gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff's Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times (via MarketingCharts). The   [...]
Posted: Thursday, December 13th 2007

NBC: P2P Piracy Hurts the Corn Farmers

NBC made a borderline absurd case against P2P piracy at a recent FCC hearing, stating that if file-sharing piracy were to end, corn farmers would have greater profits and "buy more farm equipment," reports Zero Paid. The idea is that in a world without online piracy, people would go to the theaters to watch more movies. They would consequently buy more popcorn, putting mon  [...]
Posted: Thursday, June 28th 2007

Metrics Need Measuring, Say Ad Groups

Three more advertising trade groups have echoed the demand that Nielsen/NetRatings and comScore metric systems be audited, reports ClickZ. A statement issued by the American Association of Advertising Agencies, Association of National Advertisers and Advertising Research Foundation made the request, following the Interactive Advertising Bureau's call for independent auditing. The groups seek to ensure the methodolog  [...]
Posted: Monday, May 14th 2007

FuckedCompany for Sale - TechCrunch Buying?

FuckedCompany, the documenter of the dot-com boom/bust and repository of leaked info from failed businesses, is up for sale, according to Wired. The site started off chronicling the fallout from the demise of the dot-com startup bonanza. Lately, though, it has shifted to track the failure of more mainstream companies. Shortly after the announcement of the site's a  [...]
Posted: Monday, April 2nd 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Confusion over Colbert Parody on YouTube, Viacom Sued

Conflicting reports have emerged over whether Viacom ordered the removal from YouTube of a parody of The Colbert Report, writes CNET. Initial reports claimed Viacom, which owns Comedy Central, issued a take-down notice targeting a parody of The Colbert Report titled "Stop the Falsiness." When those reports surfaced, the Electronic Frontier Foundat  [...]
Posted: Friday, March 23rd 2007

Congdon in Infomercials while Vlogging for ABC News

Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com. However, Congdon is also performing in infomercials for DuPont, according to CNET blogger Daniel Terdiman. Staff journalists at most news organizations would likely be fired if such a thing were discovered, yet Congdon wrote a   [...]
Posted: Wednesday, March 21st 2007

Blog Post Gets Wieden in Hot Water

A post on the blog of Wieden + Kennedy's London office has caused some industry hand-wringing, reports AdWeek. The post is an overview of the visit by Wieden and other agency executives to Nokia's Finland headquarters. The group was arriving to hear a presentation from Nokia related to the pitching process they're all involved in. While there wa  [...]
Posted: Tuesday, March 20th 2007

Yahoo, MTV Announce UGM Site, Best Movie Spoof for MTV Movie Awards

MTV and Yahoo have announced a partnership to launch a co-branded website featuring user-generated media tied to this summer's 2007 MTV Movie Awards, according to MediaWeek. Through the soon-to-launch Movie Awards contest, users will be encouraged to submit short clips parodying the popular movies that are to be honored during the awards presentation. The best s  [...]
Posted: Friday, March 16th 2007

Ask.com Launches Guerrilla Effort against Google in U.K.

Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google's 75 percent market-share dominance there, according to CNET. Posters showing a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London subway trains and stations. Ask's name is not on the posters, but the company plans t  [...]
Posted: Thursday, March 15th 2007

Confessions of a 'Facebook Stalker'

Used by millions of college students, social networking site Facebook allows people to access personal info, such as pictures and relationship status of friends and casual acquaintances. With so much personal information online, it can be hard to separate what one has learned via face-to-face interaction from "facebook stalking," adding a new complication to physical meetings. "I meet new people, and that's the worst, because I'  [...]
Posted: Friday, March 9th 2007

Anarchist Hippies Claim Attack on John Edwards Second Life HQ

The virtual terrorists who stormed the John Edwards Second Life campaign headquarters identified themselves as a longstanding Second Life "invasion group" called "Patriotic Nigras: e-terrorists at large," reports 10 Zen Monkeys. The group posted the claim on John Edwards' campaign blog, saying they vandalized the campaign HQ "for the lulz." The person who posted the claim,  [...]
Posted: Wednesday, March 7th 2007

Racist-Marxist-Neocons Vandalize John Edwards Second Life HQ

Second Life has been hit by one of its first instances of political vandalism, with John Edwards's virtual campaign headquarters defaced by apparent supporters of George W. Bush, according to blogger Lyndsay Beyerstein (via Pandagon). The vandalism inclu  [...]
Posted: Monday, March 5th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

Hope Yet for Newspapers: Bush Does Read Them

In a snarky article, the New York Times writes that there is hope for the newspapers industry after all (via MediaBuyerPlanner). Despite the recent slides in newspaper readership, at least one person has begun reading newspapers: President Bush. After having said in 2003 that he didn't read newspapers, in  [...]
Posted: Tuesday, December 26th 2006

A Peek into the Online Marketing Year That Was

2006 was not Madison Ave's year of embracing the internet, but that didn't stop it from being interesting: GE came up with a solution for TiVo, a slew of virals broke out, and the PR world faced a brick wall after creating fake blogs, writes The New York Times. General Electric's One Second Theater  [...]
Posted: Tuesday, December 19th 2006

P&G Viral Effort Gets Wild and Crazy

The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps. The nation's largest marketer has launched a $1 million effort that includes two websites, a fake documentary and video clips, all of them supposedly the work of an imaginary institute that's studying "cyclical nonuterin  [...]
Posted: Thursday, December 14th 2006