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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 11 of 11
Metallica Capitulates to iTunes, Napster
Metallica has decided to compromise the artistic integrity of its albums in return for materialistic gain from digital sales of its singles.
Metallica, perceived as the bane of Napster and heavy-metal foe of all things digitally downloadable, has cast aside principle and cast its lot with what it said, tongue in cheek, was an "upstart outfit who we feel may very well have a bright future" - Apple's iTunes, t [...]
Posted: Thursday, July 27th 2006
Women Shop Like Santa, Men Feel Like Scrooge
Women are ready to start holiday shopping - 60 percent of them say so, according to a BizRate Research study conducted for Shopzilla in September - whereas only 42 percent of men report such an inclination. Moreover, compared to women, men are more likely to feel aggravated or frustrated (17 percent vs. 8 percent) and befuddled or confused (8 percent vs. 3 percent) when thinking about holiday gift buying. Of those surveyed, 86 percent have [...]
Posted: Thursday, November 10th 2005
U.S. DMers Look to Canada as Market
Earlier Canada TradeMission, circa 1649A private trade delegation of American direct marketers will visit Canada, according to DM News, including representatives of the e-commerce, catalog and telemar [...]
Posted: Friday, April 8th 2005
Book Campaign Creates Alternative 1911 Web Universe
The promotion people behind the new book "Triangle: The Fire That Changed America" seem to have gone a little overboard, going so far as to create a complex network of websites, as they might have appeared if they were able to exist back in 1911, the time period for the historical account. By spoofing real sites - and cleverly choosing ones that are known to generate a lot of buzz - the network of sites eventually dumps readers into the book's own site. [...]
Posted: Friday, December 17th 2004
French Limit Junk Mail
DM News: France Debuts Stickers to Reduce Mail Pollution
France is distributing post box stickers to citizens, allowing people to indicate if they do not want mail carriers to deliver unaddressed mail. The movement started off as an environmental effort, but quickly drew much support from anti-commer [...]
Posted: Monday, June 21st 2004
CA Bill Would Force AOL to Include SASEs
CNET: Lawmaker to AOL: You've got mail
A California legislator from Berkeley introduced a bill that would force companies sending unsolicited CD-ROMs or DVDs to also include self-addressed, stamped envelopes in which recipients could send them back. Loni Hancock said she introduced the bill out of concern for t [...]
Posted: Monday, April 19th 2004
Who's Jonesing for Turkey Soda?
Reuters: Turkey & Gravy soda on the table for Thanksgiving
Natural flavoring [...]
Posted: Tuesday, November 25th 2003
Telemarketers Overwhelmed Again With 'Positive Response'
DM News: Joke's on ATA as Barry Publishes Number -- Again
Following the publication of The American Teleservices Association’s telephone number by columnist Dave Barry on August 31 which sent so many call the Association's way they had to shut the line down, Barry did it again on October 5. In his colum [...]
Posted: Tuesday, October 7th 2003
Industry Leaders Debate Phylogeny of DMers
DM News: APWU Chief Calls Large Mailers 'Vermin'
The head of the large and truculent American Postal Workers Union called large direct mail companies "vermin" in a letter sent to a reform commission that was reprinted in the union's newsletter. Large direct mailers objected to the [...]
Posted: Monday, October 6th 2003
Telemarketers Busy with 'Overwhelming Positive Response'
DM News: Dave Barry's Humor Column No Joke to ATA
Dave BarryDave Barry's August 31 column that railed against telemarketers included the phone number for the American Teleservices Association (ATA), and an encouragement to readers to let the A [...]
Posted: Tuesday, September 9th 2003
Arnold's Campaign Inspires... Merchandizing
Press Release: Schwarzenegger "Total Recall 2003" T-Shirt Sales Soar; Irreverent Internet Store Cashes In on Candidate's Cache
He's back, bigger than ever. Internet retailer TotalRecall2003.com has begun selling t-shirts featuring parodies of the actor's famous one-liners, in [...]
Posted: Monday, August 11th 2003
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