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The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Doritos' Consumer-Generated Super Bowl Ad Still Resonates

Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay's plans to increase from two to three the number of consumer-created Doritos commercials it will air. For participants the stakes are even higher this year - winners can get as much as $5 million, compared to last year's $1 million award. The contest and subsequent ads are a favorite among viewers: the online promotion asks fans to crea  [...]
Posted: Monday, January 11th 2010

Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

To Reach Frat Boys, Tide Launches Anti-Laundry Brand

After attempting to launch a gen y-geared web series that has faced fast opposition, P&G's Tide is back with another college campaign. Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite. The campaign   [...]
Posted: Monday, November 12th 2007

After Caruso's Endless One-Liners, CBS Launches Video Mash-Up Site

CBS is erecting a site dedicated to short-form video "mash-ups" in hopes of garnering the million views enjoyed by the Endless Caruso One-Liner clip, which revealed the intro formula to CSI:Miami. Dubbed the CBS Eyelab, a half-dozen "twenty-something digital video editors" were commissioned with the sole purpose of creating snacky little clips, such as parodies and bloopers of network shows,   [...]
Posted: Monday, October 1st 2007

College Students Politically, Socially Aware; Name 'Most Socially Responsible' Brands

The current college class (students 18-30 years of age) is flexing muscles, not only in terms of size and purchasing power, but also striving for change in political direction and corporate social responsibility. This is according to the findings of Alloy Media + Marketing's 2007 Alloy College Explorer survey, powered by Har  [...]
Posted: Tuesday, September 11th 2007

Ask.com Launches Guerrilla Effort against Google in U.K.

Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google's 75 percent market-share dominance there, according to CNET. Posters showing a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London subway trains and stations. Ask's name is not on the posters, but the company plans t  [...]
Posted: Thursday, March 15th 2007

McDonalds Campaigns Promote Cream, Sugar

While having a McDonald's employee splash some cream and sugar in your morning coffee may sound like nothing to write home about, the fast food chain has launched two campaigns to promote the new feature for its Premium Roast Coffee, according to ClickZ. McDonald's tasked Tribal DDB, Chicago to create the tongue-in-cheek TV, print, radio and digital ads, while it had agencies Moroch Partners and Inspire  [...]
Posted: Tuesday, March 13th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

P&G Viral Effort Gets Wild and Crazy

The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps. The nation's largest marketer has launched a $1 million effort that includes two websites, a fake documentary and video clips, all of them supposedly the work of an imaginary institute that's studying "cyclical nonuterin  [...]
Posted: Thursday, December 14th 2006

MSN Search Launches Sexy Viral to Combat Google

The strikingly beautiful mascot behind MSN Search's viral Ms. Dewey sure beats a guy in a chicken suit - at least that's what MSN is hoping. The wisecracking Ms. Dewey is set in front of a futuristic cityscape and responds to users' search queries with a wide arrray of prop comedy and theatrics. Created by web shop Evolution Bureau, Ms. Dewey is played by actress Javina Gavankar. Mirroring Burger Kin  [...]
Posted: Wednesday, November 15th 2006

Coke Catches Viral Fever, to Host New Coke-Mentos Clip

A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept. Coca-Cola has signed a formal deal with Fritz Grobe and Stephen Voltz, the creators of the first exploding Diet Coke-Mentos video, and using an exploding-soda video has unveiled its most recent "Coca-Cola Chall  [...]
Posted: Wednesday, October 25th 2006

BK's King, Subservient Chicken Come to Xbox

Burger King has developed videogames for the Xbox featuring The King, his girlfriend Brooke Burke, and The Subservient Chicken. The videogames mark BK's boldest move into videogames, previously consisting of in-game advertising, AdWeek writes. Three titles are planned - "Big Pumpkin," "Pocketbike Racer," and "Sneak King" - and will retail for $3.99 (with the purchase of a meal). Burge  [...]
Posted: Friday, October 6th 2006

Readers Like Forbes.com's Provocative Content

Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors. Such content is unlikely to be published in the print edition of the magazi  [...]
Posted: Tuesday, August 29th 2006

Agency.com Dissed, Praised for Subway Pitch Viral Video

In response to Subway's review of its interactive account, Agency.com uploaded a 10-minute video on YouTube showing the shop's employees preparing a pitch for the business. Agency.com's video on YouTube ignited immediate response, most of it negative, as industry blogs such as Adfreak called it "uninspired," and "highly unfunny," and Adrants   [...]
Posted: Wednesday, August 9th 2006

Virtual to Reality: Million Dollar Homepage... Building

The web imitates life imitates the web. The milliondollarhomepage.com concept has apparently been adopted and adapted by the Netherlands-based Sandberg Institute, which is selling space on its building facade, imitating the pixel-based ads of the Million Dollar Homepage (via CNET blog). Displaying ads and logos from brands such as Nike, BMW, G  [...]
Posted: Wednesday, July 12th 2006

Congdon Bails Out of Rocketboom, Goes to Hollywood

Rocketboom anchor Amanda Congdon announced yesterday that she's leaving the video blog after falling out with her partner, Andrew Baron, according to Micro Persuasion's Steve Rubel, who cites a post on Dave Winer's Scripting News. The Rocketboom site attracts some 1.5 million viewers a week and has begun to also attract advertising, in addition to havin  [...]
Posted: Thursday, July 6th 2006

FIFA Forces Footbal Fans to Shed Shorts; Budweiser Blamed

As many as 1,000 Dutch World Cup fans had to turn in their pants before entering a stadium in Stuttgart, Germany because the orange lederhosen (complete with lion's tale) carried a logo for a Dutch Brewery, UPI reports (via MediaBuyerPlanner). Since Budweiser owns exclusive beer advertising and promotional rights at   [...]
Posted: Tuesday, June 20th 2006