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TV Network Site Viewers up 155% in September

All four major TV networks enjoyed month-over-month growth in online video viewers in September, fueled by high interest in season premieres, financial news, and political news and comedic parodies, according to (pdf) data from Nielsen Online, MarketingCharts reports.   [...]
Posted: Monday, November 10th 2008

College Students Politically, Socially Aware; Name 'Most Socially Responsible' Brands

The current college class (students 18-30 years of age) is flexing muscles, not only in terms of size and purchasing power, but also striving for change in political direction and corporate social responsibility. This is according to the findings of Alloy Media + Marketing's 2007 Alloy College Explorer survey, powered by Har  [...]
Posted: Tuesday, September 11th 2007

Metrics Need Measuring, Say Ad Groups

Three more advertising trade groups have echoed the demand that Nielsen/NetRatings and comScore metric systems be audited, reports ClickZ. A statement issued by the American Association of Advertising Agencies, Association of National Advertisers and Advertising Research Foundation made the request, following the Interactive Advertising Bureau's call for independent auditing. The groups seek to ensure the methodolog  [...]
Posted: Monday, May 14th 2007

Google Financial Forecast Posted on Web by Mistake

Google said investors should pay no mind to an internal financial forecast that was posted on its website by mistake and referred to concerns about narrowing advertising-profit margins because of tougher competition, reports the Associated Press. Google's revenue would rise about 55 percent this year, to $9.5 billion, according to the projection. In an SEC filing, Google said the notes, posted after last week'  [...]
Posted: Wednesday, March 8th 2006

Women Shop Like Santa, Men Feel Like Scrooge

Women are ready to start holiday shopping - 60 percent of them say so, according to a BizRate Research study conducted for Shopzilla in September - whereas only 42 percent of men report such an inclination. Moreover, compared to women, men are more likely to feel aggravated or frustrated (17 percent vs. 8 percent) and befuddled or confused (8 percent vs. 3 percent) when thinking about holiday gift buying. Of those surveyed, 86 percent have   [...]
Posted: Thursday, November 10th 2005

BLOTO, or Online Shopping Under the Influence in the U.K.

A goodly number of Brits are shopping online after having tipped back a few pints with the blokes (or otherwise), resulting in what has been dubbed BLOTO (Buying Loads of Tat Online), according to research from customer experience firm Conchango, writes NetImperative. The research reported that 7 percent of Britons know someone who has shopped online while under the influence. The survey also found that 6 percent of Britons a  [...]
Posted: Tuesday, November 1st 2005

Senator Targets Nielsen, Wants to Regulate Ratings

Murdoch, victim of discrimation Apparently unhappy with the lighter touch of the invisible hand of self-regulating markets, Senator Conrad Burns, Republican of Montana, last week announced a more heavy-handed approach, vowing to make the federal government an arbiter of media ratings,   [...]
Posted: Monday, August 1st 2005

News Corp Continues Tilt Against Nielsen's New Measurements

Rupert Murdoch,discrimation victimNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement systems that more accurately measure individ  [...]
Posted: Tuesday, April 12th 2005

Google Responds to French Fears of Digitized Library

In an otherwise completely derivative piece, The New York Times managed to eke out a response from Google on the ginning up of nationalist pique at the idea that the "Anglo" Google might become the arbiter of what gets published in its massive Google Print project. Said a European G  [...]
Posted: Tuesday, April 12th 2005

Some Superbowl Advertisers Short Shrift Net Aspects

Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp  [...]
Posted: Tuesday, February 8th 2005

Jesus, Immune to Anti-Spam Law, Offers Salvation in More and More Spam

ZDNet UK: And on the eighth day, the Lord created spam Some religious groups are taking advantage of the fact that non-commercial religious messages have been exempted from recent anti-spam legislation. Looking for a spiritual ROI, groups are sending fast increasing numbers of messages with titles like "Eternity is a really long time. If you or someone close to you has not accepted God please do so tody." Email s  [...]
Posted: Friday, November 19th 2004

Sexy Ads Losing Potency for Brits

AFP: Sex no longer sells The Brits keep getting stranger. A U.K. research firm reports that it found English youths no longer attracted to sexually explicit advertising. Pelted with so much sexual imagery from all directions, HeadlightVision reported that young Britons need more subtle messages for companies to break through clutter and set themselves apart as nonconventional brands. In a finding that might m  [...]
Posted: Tuesday, August 31st 2004

Popular Bush/Kerry Satire More Popular than Real Things

Click to enlarge MarketingVOX: Politica  [...]
Posted: Monday, July 26th 2004

Canadians Tepid on E-commerce

Vancouver Sun: E-commerce fails to meet expectations The Vancouver Sun reports that Canadians still seem to be taking a wait-and-see attitude on e-commerce, a notion that bears out in the research numbers. But in a Heisenberg-like paradox, readers wishing to read the full Sun story linked here will have to first buy a paid subscription, perhaps making the story less true the more i  [...]
Posted: Wednesday, June 23rd 2004

Survey: Your Favorite E-Marketing Debate

A debate raging on an industry list I follow, led me to wonder what was everyone's favorite hackneyed holy war argument in the Internet marketing sector? Olivier hates the idea of our running cutsie surveys like this, but he's offline at the moment (recently moved to a second-world European nation where broadband takes weeks to install, hence his recent lapse of postings), so I'll take advantage of my temporary dominance to push my own agenda:   [...]
Posted: Monday, April 28th 2003