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HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

New Facebook Apps Explore Dark Side of Relationships

An MIT grad student has developed a Facebook app focused on "keeping it real." Described as "an antisocial utility that disconnects you to the so-called friends around you," Kevin Matulef's Enemybook is a new app that lets people list enemies below friends on their profiles, according to the Boston Globe. The satiristic ap  [...]
Posted: Friday, October 12th 2007

'Bacn,' While Nicer than Spam, Still Clogs Inboxes

The web has given birth to yet another word that defeats the laws of the English language. "Bacn" refers to email that's not quite spam, because users actually want to read the contents. These could be newsletters, bid notifications, niche product news or social networking updates. Nonetheless, the growing volume of this type of email significantly clogs inboxes. Since the term was first used  [...]
Posted: Friday, August 24th 2007

Talk of Cheaper iPhone Sets Apple Stock on Cloud 9

Shortly after speculation from a JP Morgan analyst that Apple would go Nano with the iPhone, shares of Apple leaped 1.5 percent to $134.50 from its 52-week high of $133.34 from Friday, according to The Globe and Mail. Apple's stock h  [...]
Posted: Thursday, July 12th 2007

DaDaism Lives Online with Cheddarvision

In lieu of watching a typically apathetic Gen-Y'er bare all on reality television, witness the perhaps meaningful development of a large cheese wheel in Westcombe, England. Critics may balk but the site, Cheddarvision.TV, has already served over 950,000 viewers. The Westcombe cheese sits aging in a work farm owned by Tom Calver, who asked Dom Lane of the West County Farm  [...]
Posted: Thursday, April 19th 2007

Yahoo, MTV Announce UGM Site, Best Movie Spoof for MTV Movie Awards

MTV and Yahoo have announced a partnership to launch a co-branded website featuring user-generated media tied to this summer's 2007 MTV Movie Awards, according to MediaWeek. Through the soon-to-launch Movie Awards contest, users will be encouraged to submit short clips parodying the popular movies that are to be honored during the awards presentation. The best s  [...]
Posted: Friday, March 16th 2007

McDonalds Campaigns Promote Cream, Sugar

While having a McDonald's employee splash some cream and sugar in your morning coffee may sound like nothing to write home about, the fast food chain has launched two campaigns to promote the new feature for its Premium Roast Coffee, according to ClickZ. McDonald's tasked Tribal DDB, Chicago to create the tongue-in-cheek TV, print, radio and digital ads, while it had agencies Moroch Partners and Inspire  [...]
Posted: Tuesday, March 13th 2007

Confessions of a 'Facebook Stalker'

Used by millions of college students, social networking site Facebook allows people to access personal info, such as pictures and relationship status of friends and casual acquaintances. With so much personal information online, it can be hard to separate what one has learned via face-to-face interaction from "facebook stalking," adding a new complication to physical meetings. "I meet new people, and that's the worst, because I'  [...]
Posted: Friday, March 9th 2007

Anarchist Hippies Claim Attack on John Edwards Second Life HQ

The virtual terrorists who stormed the John Edwards Second Life campaign headquarters identified themselves as a longstanding Second Life "invasion group" called "Patriotic Nigras: e-terrorists at large," reports 10 Zen Monkeys. The group posted the claim on John Edwards' campaign blog, saying they vandalized the campaign HQ "for the lulz." The person who posted the claim,  [...]
Posted: Wednesday, March 7th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

Wii Used for Weight Loss, Physical Therapy

With gaming console Nintendo Wii's initial release came reports of people hurting muscles and experiencing soreness due to the physical exertion caused by playing virtual games such as bowling, tennis and baseball. Apparently, that was just one side of the coin. At first, Nintendo dodged the reports of injuries, saying the Wii was not meant to be an exercise tool. However, that h  [...]
Posted: Monday, February 5th 2007

P&G Promotes Fantasy Football to Women

Women who don't fully understand "the whole football thing" can still play in their own fantasy league, thanks to Elisabeth Hasselbeck of The View and P&G's over-the-counter heartburn medication, Prilosec (via MediaBuyerPlanner). The fantasy football site, Herfootball.com, kicked off at the beginning of football season but was announced by   [...]
Posted: Tuesday, October 17th 2006

YouTube Deals with Censorship, Dueling Bloggers

YouTube recently began cracking down on questionable content in an attempt to appease advertisers, but now the video-sharing site is incurring the wrath of bloggers who think it may be going too far. YouTube allows users to flag videos that they feel are inappropriate and bring them to the attention of the video-sharing site for possible removal. Recently, YouTube deleted a video from political blogger Michelle Malkin, although the video had been on the site for some time, the New Y  [...]
Posted: Tuesday, October 10th 2006

Justice Rejects Google's IE 7 Protest

The Justice Department has concluded that Google's complaint regarding the default settings for the search box in Microsoft's Internet Explorer 7 do not violate Microsoft's antitrust agreement with federal and state governments, reports newsfactor.com (via paidContent). Google had alle  [...]
Posted: Thursday, May 18th 2006

Yahoo: 'allah,' Not Only 'god' and 'jesus,' OK in Mail Usernames

Yahoo Mail, in a policy reversal, said Wednesday it would allow people to register usernames that contain the letter sequence "allah," which it had banned to thwart the use of usernames to promote hate, CNET reports. "A small number of people registered for IDs using specific terms with the sole purpose of promoting hate, and then used those IDs to post content that was harmful or threatening  [...]
Posted: Thursday, February 23rd 2006

The Internet Revolution and China's New Gang of Four

Cisco Systems, Google, Microsoft, and Yahoo officials were grilled yesterday during a Congressional hearing for their role in helping the Chinese authorities keep a tight lid on the internet revolution that's coming to a boil in a market with vast potential for serving up plenty of corporate profits. The chairman of a House subcommittee dealing with human rights and international operations, Christopher Smith (R-NJ), called it a "sickening collaboration" that was "decapitating the voice of the d  [...]
Posted: Thursday, February 16th 2006

NSA, White House Give Cookies to Visitors

First the National Security Agency, and now the While House have been caught illegally tracking U.S. citizens' and others' online movements - but the latest revelations have little to do with domestic spying under the guise of national security measures, and more to do with the web sites of the NSA and White house placing cookie, apparently inadvertently, on the hard drives of those who visit them. Red Herring   [...]
Posted: Friday, December 30th 2005

New JibJab Parody via Yahoo

JibJab took advantage of both its new relationship with Yahoo and the publicity around yesterday's sparkling Yahoo financial announcements to launch its latest Flash animation "Second Term!". Its animations have moved from relatively obscure viral efforts to planned and published offerings of content announced to the world press. Unfortunately, the Yahoo relationship doesn't se  [...]
Posted: Wednesday, January 19th 2005

Aquent Mocks Creative 'Genius'

Aquent, a creative services firm, this morning launched a spoof of its own advertising campaign, a series of video ad interviews with brilliant creatives. The send-up shows a self-perceived marketing genius describing how he was able to save an advertising campaign for lamb. Mocking common agency management foibles and CMO hubris, the ad shows hapless creatives as their campaign gets picked apart and made into a stereotypical print ad nightmare. Within   [...]
Posted: Tuesday, October 19th 2004