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The Mysteries of 4G Promotion

Verizon is offering, again, its double data promotion, giving users a chance to sign up for 4 GBs of data for $30 and a 10 GB plan for $50. It also plans to offer bundles of data and mobile hotspot functionality. Verizon’s timing, though, is unfortunate in that it was just skewered on Saturday Night Live for its confusing offers. To be sure, Verizon could easily have been a proxy for all wireless companies that confuse or mislead companies with their offers.  "Leave it to   [...]
Posted: Monday, February 13th 2012

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Doritos' Consumer-Generated Super Bowl Ad Still Resonates

Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay's plans to increase from two to three the number of consumer-created Doritos commercials it will air. For participants the stakes are even higher this year - winners can get as much as $5 million, compared to last year's $1 million award. The contest and subsequent ads are a favorite among viewers: the online promotion asks fans to crea  [...]
Posted: Monday, January 11th 2010

TV Network Site Viewers up 155% in September

All four major TV networks enjoyed month-over-month growth in online video viewers in September, fueled by high interest in season premieres, financial news, and political news and comedic parodies, according to (pdf) data from Nielsen Online, MarketingCharts reports.   [...]
Posted: Monday, November 10th 2008

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

Oh, Come On: Microsoft and Yahoo Revisit Negotiating Table

Yahoo's stock rose 11 percent yesterday, following reports it is back in talks with Microsoft, reports The Globe & Mail (via TechCrunch) No one from Microsoft has confirmed this development, but the "no comment" response is a stark change from previous out-and-out denials. Sources say Microsoft is offering   [...]
Posted: Wednesday, June 25th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Divx Nixes Thriving Site Under Mysterious Circumstances

San Diego-based DivX is shutting down video sharing site Stage6, a site that supported about 17.6 million monthly visitors. Stage6 was launched by Divx in 2006. It was positioned as a way to market the capabilities of the DivX codec to a mainstream audience. The high-quality video site drew generous views, despite little promotion. Speculations about the reason for the shutdown stem from potential piracy issues or the high costs of strea  [...]
Posted: Wednesday, February 27th 2008

Consumer Groups Defend Right to Receive Mobile Adverts

Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group. The petition states carriers should not be able to block texts sent by political groups or advertisers. But the group also cites another incident, where Verizon blocked messages from  [...]
Posted: Tuesday, December 18th 2007

w00t Deemed Worthy of Word of the Year

Based on previous words of the year, Merriam-Webster's word of the year for 2007 has a lot of people puzzled, according to The New York Times blog The Lede. w00t, typically spelled with zeroes, is defined as "an expression of joy coined by online gamers." GOOD Magazine   [...]
Posted: Friday, December 14th 2007

Top 5 Viral Video Ads of 2007 Ranked; Gorilla Drummer Tops Pile

Cadbury's gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff's Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times (via MarketingCharts). The   [...]
Posted: Thursday, December 13th 2007

To Reach Frat Boys, Tide Launches Anti-Laundry Brand

After attempting to launch a gen y-geared web series that has faced fast opposition, P&G's Tide is back with another college campaign. Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite. The campaign   [...]
Posted: Monday, November 12th 2007

Facebook Serves as Sociological Platform for Displaced Aliens

A new Facebook app has launched, asking members to Save an Alien. The mythology behind the app is as follows: A meteor is approaching an alien planet in six months and will kill its population of 10 million unless citizens are "adopted" by Facebookers. Each alien is algorithmically unique. Once an alien is adopted, aliens are to safety in Antarctica. You can then download pics of it, add its image to pictures of yo  [...]
Posted: Monday, October 29th 2007

Colbert Adds Another Juggler to '08 Election Menagerie

The online circus revolving around the 2008 elections grows ever more spectacular with the help of Stephen Colbert, who appeared as a guest columnist for The New York Times' Maureen Dowd, shortly after he called the paper "kindling." In addition to jocular r  [...]
Posted: Monday, October 15th 2007

New Facebook Apps Explore Dark Side of Relationships

An MIT grad student has developed a Facebook app focused on "keeping it real." Described as "an antisocial utility that disconnects you to the so-called friends around you," Kevin Matulef's Enemybook is a new app that lets people list enemies below friends on their profiles, according to the Boston Globe. The satiristic ap  [...]
Posted: Friday, October 12th 2007

Spoils of Amp'd Bankruptcy Absorbed by Voodoo

Though Amp'd Mobile filed bankruptcy in July after burning its way through $350 million in startup funds, another startup has begun feasting on its "posh" offices in Manhattan's Union Square. VoodooVox has moved in, procuring Amp'd office furniture (e.g. acrylic tables) and other goods for just $16,000 in bankruptcy court, which VoodooVox CE  [...]
Posted: Friday, October 12th 2007