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The Mysteries of 4G Promotion

Verizon is offering, again, its double data promotion, giving users a chance to sign up for 4 GBs of data for $30 and a 10 GB plan for $50. It also plans to offer bundles of data and mobile hotspot functionality. Verizon’s timing, though, is unfortunate in that it was just skewered on Saturday Night Live for its confusing offers. To be sure, Verizon could easily have been a proxy for all wireless companies that confuse or mislead companies with their offers.  "Leave it to   [...]
Posted: Monday, February 13th 2012

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Doritos' Consumer-Generated Super Bowl Ad Still Resonates

Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay's plans to increase from two to three the number of consumer-created Doritos commercials it will air. For participants the stakes are even higher this year - winners can get as much as $5 million, compared to last year's $1 million award. The contest and subsequent ads are a favorite among viewers: the online promotion asks fans to crea  [...]
Posted: Monday, January 11th 2010

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

Oh, Come On: Microsoft and Yahoo Revisit Negotiating Table

Yahoo's stock rose 11 percent yesterday, following reports it is back in talks with Microsoft, reports The Globe & Mail (via TechCrunch) No one from Microsoft has confirmed this development, but the "no comment" response is a stark change from previous out-and-out denials. Sources say Microsoft is offering   [...]
Posted: Wednesday, June 25th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Consumer Groups Defend Right to Receive Mobile Adverts

Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group. The petition states carriers should not be able to block texts sent by political groups or advertisers. But the group also cites another incident, where Verizon blocked messages from  [...]
Posted: Tuesday, December 18th 2007

To Reach Frat Boys, Tide Launches Anti-Laundry Brand

After attempting to launch a gen y-geared web series that has faced fast opposition, P&G's Tide is back with another college campaign. Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite. The campaign   [...]
Posted: Monday, November 12th 2007

Colbert Adds Another Juggler to '08 Election Menagerie

The online circus revolving around the 2008 elections grows ever more spectacular with the help of Stephen Colbert, who appeared as a guest columnist for The New York Times' Maureen Dowd, shortly after he called the paper "kindling." In addition to jocular r  [...]
Posted: Monday, October 15th 2007

New Facebook Apps Explore Dark Side of Relationships

An MIT grad student has developed a Facebook app focused on "keeping it real." Described as "an antisocial utility that disconnects you to the so-called friends around you," Kevin Matulef's Enemybook is a new app that lets people list enemies below friends on their profiles, according to the Boston Globe. The satiristic ap  [...]
Posted: Friday, October 12th 2007

Spoils of Amp'd Bankruptcy Absorbed by Voodoo

Though Amp'd Mobile filed bankruptcy in July after burning its way through $350 million in startup funds, another startup has begun feasting on its "posh" offices in Manhattan's Union Square. VoodooVox has moved in, procuring Amp'd office furniture (e.g. acrylic tables) and other goods for just $16,000 in bankruptcy court, which VoodooVox CE  [...]
Posted: Friday, October 12th 2007

'Crackbook' Satirizes Endless March of User Apps on Facebook

Though all applauded when Facebook for opened its back-end for developers to embed countless apps onto their profiles (and consequently hock them at friends), a Facebook parody site has finally thrust a joke at the phenomenon. Created by London writer David McCandless,   [...]
Posted: Tuesday, October 2nd 2007

Lowe's Violates Intellectual Property Law in Tete-a-Tete with Lowes-Sucks

Contrary to corporate sentiment, the creation of an anti-corporate website is generally protected by law. Sometimes it is the corporation itself that faces judicial scrutiny in roundabout efforts to clear its befouled name. Such is the case with Lowe's and its nemesis of the moment, Lowes-Sucks.com. Dissatisfied with a shoddy but expensive fence installation, Lowe's customer Allen Harkleload refused to pay until the problem was fixed. Instead of complying, the Lowe's bill  [...]
Posted: Thursday, September 27th 2007

College Students Politically, Socially Aware; Name 'Most Socially Responsible' Brands

The current college class (students 18-30 years of age) is flexing muscles, not only in terms of size and purchasing power, but also striving for change in political direction and corporate social responsibility. This is according to the findings of Alloy Media + Marketing's 2007 Alloy College Explorer survey, powered by Har  [...]
Posted: Tuesday, September 11th 2007

'Bacn,' While Nicer than Spam, Still Clogs Inboxes

The web has given birth to yet another word that defeats the laws of the English language. "Bacn" refers to email that's not quite spam, because users actually want to read the contents. These could be newsletters, bid notifications, niche product news or social networking updates. Nonetheless, the growing volume of this type of email significantly clogs inboxes. Since the term was first used  [...]
Posted: Friday, August 24th 2007

Presidential Candidates Use Web to Lighten Up

Contenders for the presidency are using web videos and other online media to beat professional comedians to the punchline, reports AdAge. Hillary Clinton, John Edwards and Bill Richardson have all used humor in the first rounds of ads they've produced, mostly for online, and occasional TV, distribution. Some efforts, such as Hillary Clinton's pick-a-theme-song approach (  [...]
Posted: Monday, July 30th 2007