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- Showing 1 - 7 of 7
Etsy: Artisans Get Their eBay
In adding an e-commerce component to the typical social network model, co-founder Rob Kalin helped to create Etsy, an online marketplace for the arts and crafts set.
According to BusinessWeek, Etsy "fits the mold for a second-wave dot-com success almost perfectly."
The two-year-old site has $ [...]
Posted: Thursday, July 19th 2007
Nissan Deals with Middle-of-the-Road Brand Perception
Nissan is suffering from middle-of-the-pack brand perception despite consistent manufacture of well-received vehicle models, reports Ad Age. Though hardly red, profits are off 11 percent globally and were down 50 percent last quarter.
Nissan spent almost $1 billion in measured media in 2006 and has already spent $167 million in January and February. Their campaign, Shift 2.0, also lacks a consistent brand con [...]
Posted: Tuesday, May 8th 2007
(RED) Campaign Spawns BUY (LESS) Backlash
A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix.
Created [...]
Posted: Thursday, March 1st 2007
Online, Too, Canadians Mirror Americans
The activities and behaviors of Canadians online closely resemble those of Americans, a study by eMarketer finds.
eMarketers' Canada Online discovered that 58 percent of Canadians have internet access, just below 63 percent in the U.S. The online purchase habits of Canadians are also similar to those of Americans: 78 percent of Canadians shop online, just bel [...]
Posted: Friday, October 27th 2006
O&M Forgot U.K. Domain Name, Probably Regrets It
adland: Ogilvy London Hijacked
Reminiscent of the [...]
Posted: Sunday, November 7th 2004
Interview with Iraqi Web Marketer: Internet to Help Reconstruction
For the past few weeks, MarketingVOX has been volleying questions to Ali Yaqoub, marketing manager for Iraqi web portal Baghdad Bazaar. In that time the security situation in Baghdad has gone from better to worse to better, and through the shifts, Yaqoub has remained confident that his business-to-business portal can succeed and help in reconnecting Iraqis to the world and the [...]
Posted: Wednesday, May 5th 2004
Art of Customer Service Develops Online
Internet Retailer: Online customer self-service broadening to more functions
Internet Retailer: At CircuitCity.com, better customer service means longer hours
Internet Retailer: With customer service, good talkers aren’t always good writers
Internet Retailer published a troika of interesting [...]
Posted: Friday, April 2nd 2004
- Showing 1 - 7 of 7