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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 52 | 13 |
| » ad pricing | 12 | 53 |
| » ad targeting | 25 | 40 |
| » ad technologies & vendors | 16 | 49 |
| » advertainment | 2 | 63 |
| » affiliate marketing | 2 | 63 |
| » agencies & ad departments | 12 | 53 |
| » alternative marketing | 6 | 59 |
| » Asia/Pacific | 21 | 44 |
| » automotive | 1 | 64 |
| » best practices | 2 | 63 |
| » biz buzz | 19 | 46 |
| » branding | 4 | 61 |
| » broadband | 7 | 58 |
| » campaigns & creatives of note | 2 | 63 |
| » co-op marketing & partnerships | 5 | 60 |
| » computers & tech | 2 | 63 |
| » cross media | 8 | 57 |
| » demographics | 7 | 58 |
| » direct marketing | 6 | 59 |
| » e-commerce | 6 | 59 |
| » email marketing | 1 | 64 |
| » entertainment | 13 | 52 |
| » Europe | 27 | 38 |
| » events | 2 | 63 |
| » finance | 2 | 63 |
| » healthcare | 1 | 64 |
| » instant messaging marketing | 1 | 64 |
| » intrusive formats | 1 | 64 |
| » Latin America | 9 | 56 |
| » legal, government & regulation | 2 | 63 |
| » loyalty & retention | 1 | 64 |
| » major account moves | 1 | 64 |
| » major brands | 3 | 62 |
| » major players news | 24 | 41 |
| » measurement & analytics | 6 | 59 |
| » media convergence | 7 | 58 |
| » minorities | 2 | 63 |
| » mobile marketing | 2 | 63 |
| » new and improved | 1 | 64 |
| » nonsense & parodies | 1 | 64 |
| » online ad market | 26 | 39 |
| » pearls of wisdom | 1 | 64 |
| » people | 2 | 63 |
| » personalization | 1 | 64 |
| » publishing | 27 | 38 |
| » real estate | 1 | 64 |
| » research & stats | 28 | 37 |
| » rich media | 8 | 57 |
| » search engine marketing | 12 | 53 |
| » signs of doom | 1 | 64 |
| » signs of recovery | 5 | 60 |
| » signs of what's to come | 24 | 41 |
| » Spanish-speaking | 4 | 61 |
| » syndication & RSS | 1 | 64 |
| » technical innovation | 2 | 63 |
| » telecom | 2 | 63 |
| » text ads | 11 | 54 |
| » tools & software | 3 | 62 |
| » top stories | 16 | 49 |
| » user experience | 4 | 61 |
| » viral marketing & social media | 1 | 64 |
| » weblog marketing | 1 | 64 |
| » women | 1 | 64 |
| » worst practices | 1 | 64 |
| » Youth | 4 | 61 |
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Not on Our Watch: Google Blocked on Russian Ad Buy
The Federal Anti-monopoly Service (FAS), a Russian watchdog agency, blocked Google from executing its planned transaction of Russian ad platform ZAO Begun.
Digital ad players are increasingly acquiring properties in the Eastern-European ad market, from WPP's purchases of Advertures and [...]
Posted: Monday, October 27th 2008
EBay to Ditch ValueClick, Move Affiliate Program In-House
As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around [...]
Posted: Tuesday, March 18th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
'YahooSoft' Would Make Web Powerhouse, Just Not in Search
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise's Bill Tancer examines the top web properties of the two companies, as well as Google's, breaking [...]
Posted: Monday, February 4th 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Social Network Ad Spend to Grow 70% in '08, Surpass $1.5B
With most teens and nearly 40 percent of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer report, writes MarketingCharts.
In 2008, US advertisers are expected to spend nearly $1.6 billion -- [...]
Posted: Thursday, December 27th 2007
JAJAH to Bring Ad-Supported VoIP to the Masses
A company called JAJAH is addressing the possibility of ad-supported VoIP by improving the ease with which carriers and callers can jump aboard.
JAJAH offers phone credit to callers enabling them to opt in to ads through a partnership with Oridian, an ad network that targets international internet users, reports Ars Technica [...]
Posted: Wednesday, November 7th 2007
Etology Ad Marketplace Hits 1 Billion Ads Served Per Day
Etology, an online ad exchange, has announced it is now serving 1 billion ads a day in over 190 countries, surpassing competitor AdBrite in the process.
Etology is completely automated for both advertiser and seller. Site owners can determine market value for their ad space, set the price and sell ad packages directly to advertisers, ranging from standard ad units to custom defined s [...]
Posted: Wednesday, October 17th 2007
Nontraditional, Internet to Lead 7% Jump in Ad Spend Next Year
18 media categories - both traditional and nontraditional - are projected to increase 3.1 percent combined in '07, down from Myers's original forecast of 3.7 percent (issued in December), according to Jack Myers Media Business Report, writes MarketingCharts.
Myers [...]
Posted: Thursday, September 20th 2007
Reuters Joins the Mochila Fold
Reuters, the world's largest multimedia news company, has joined Mochila's AdMatch program as a premiere content provider. The deal will add Reuters content to Mochila's massive marketplace of syndicated media.
With AdMatch, Reuters will provide content to web publishers for free and earn a percentage of the advertising revenu [...]
Posted: Thursday, September 20th 2007
On Quest for Sponsors, Ocean Racing Opens to Internet
S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company.
Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access.
Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g [...]
Posted: Tuesday, July 10th 2007
Yahoo Unrolls Multilingual Flickr
In a move to expand internationally, Yahoo-owned image-sharing site Flickr has created new versions of its site in the seven major languages besides English - French, German, Korean, Italian, Portuguese, Spanish and traditional Chinese, with other languages to follow, reports Reuters.
Flickr was one of the first websites to popularize "tagging," a way to categorize content o [...]
Posted: Wednesday, June 13th 2007
Viacom, 10tacle to Make Virtual World of Online Games
Game developer and producer 10tacle Studios and Viacom Germany, owner of MTV Germany, have announced that they will launch an ambitious multiuser 3D world in 2008, writes Next Generation.
10tacle will handle the implementation and operation of the 3D online world, which will offer a range of online ga [...]
Posted: Wednesday, April 4th 2007
Yahoo to Feature News and Iraq Blog from McClatchy
Yahoo will offer international reporting from newspaper publisher McClatchy Co., including a blog written by Iraqi staffers.
Yahoo News will feature coverage of the project, dubbed "Trusted Voices," in the second quarter of this year, Reuters reports. The project will feature coverage from McClatchy foreign correspondents based in the Middle East, China, Latin America [...]
Posted: Thursday, March 29th 2007
Web 2.0's International Audience Not Attractive
Companies creating the online tools that define the Web 2.0 era find international users are hard to monetize with ad revenue, reports The Seattle Times.
The global nature of the internet is great for sharing content, but not so great for advertisers whose efforts don't extend beyond U.S. shores. Publishers who find most of their users coming from oversees are finding it [...]
Posted: Tuesday, March 20th 2007
Nokia Jumps into Mobile Advertising
Handset maker Nokia is entering the mobile advertising space with the addition of two services: the Nokia Ad Service and the Nokia Advertising Connector.
The Nokia Ad Service will plan and execute mobile-ad campaigns, working with hundreds of handsets worldwide, not just Nokia's, Ad Age quotes Nokia's Matthew Snyder, head of media-business development for Nokia's Multimedia Adverti [...]
Posted: Tuesday, March 13th 2007
Al Gore, MSN Partner in Green Concert a la Live 8
The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ.
"Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin [...]
Posted: Monday, February 19th 2007
eBay Boosts Yahoo Search Ad Use
The initial results from eBay's use of Yahoo's search advertising to help buyers at its auction site find products were promising, so it plans to continue and increasing its use, reports Reuters.
Some eBay sellers had voiced concern that incorporating ads from providers such as Yahoo alongside online auction listings may siphon away customers. But [...]
Posted: Wednesday, February 14th 2007
Ads to Help Web TV & Film Download Revs Hit $6.3B by 2012
TV and film download revenues are expected to grow tenfold from 2006 levels, reaching $6.3 billion in 2012, according to an Informa report (via the Financial Times).
Advertising will consistently outperform a la carte and subscription-based services in terms of revenue generation, and North America will be the largest revenue-gene [...]
Posted: Monday, January 29th 2007