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Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]
Posted: Friday, December 12th 2008

HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry

The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f  [...]
Posted: Friday, December 5th 2008

GOOG, YHOO, MSFT Set Rules of Engagement for Iron-Fist Countries

Tech titans Google, Yahoo and Microsoft have agreed upon a common set of principles to guide business dealings in countries that restrict free speech and expression. The search and ad giants have previously been criticized for complying with China's censorship of certain material published online. In 2006, Google agreed to filter search results on topics like Falun Gong, democracy, or T  [...]
Posted: Wednesday, October 29th 2008

Not on Our Watch: Google Blocked on Russian Ad Buy

The Federal Anti-monopoly Service (FAS), a Russian watchdog agency, blocked Google from executing its planned transaction of Russian ad platform ZAO Begun. Digital ad players are increasingly acquiring properties in the Eastern-European ad market, from WPP's purchases of Advertures and   [...]
Posted: Monday, October 27th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Facebook Surfers Cost Australian Enterprises $4B

Facebook surfers are costing Australian companies billions of dollars a year in lost productivity. According to internet security company SurfControl, there are more than 230,000 Australians already signed up on Facebook, and more than 100 new users sign up per hour, writes Reuters (  [...]
Posted: Tuesday, August 21st 2007

Nokia Taps JWT as Global Marketing Agency

Nokia, the world's largest maker of mobile phones, has tapped JWT as its global marketing agency. According to Reuters, JWT will act as the ringleader, localizing all of its global campaigns and coordinating with the agencies Nokia is working with. Nokia's Mobile Phone unit currently works with Wieden +  [...]
Posted: Thursday, August 9th 2007

CondeNet Builds Out Online Video Offerings

Conde Nast's online division CondeNet is adding content to its video offerings on Concierge.com, reports MediaPost. The travel site will feature video tours of cities around the world, adding to its existing slate of digital programming. The spots, which run 2-3 minutes a piece, are produced by TurnHere. CondeNet also is looking for new ways to distribute video. It ma  [...]
Posted: Thursday, August 2nd 2007

W+K Exec Named Apple's Worldwide Advertising Director

Rebecca Van Dyck, who for the last four years has had global oversight of the Nike account at Wieden+Kennedy, has left the independent agency to become the worldwide advertising director at Apple, AdWeek reports. Van Dyck, who worked exclusively on the Nike brand during her 12 years at W+  [...]
Posted: Friday, February 23rd 2007

Despite Resurgence, McDonald's Shifts Creative Duties

McDonald's, having doubled profits in 2006 and seemingly safely entrenched in the fourth year of an impressive turnaround, is nevertheless conducting a $1-2 million global brand study to make sure it is on the right track, and it's shifting national creative duties on its $100 million breakfast account - its biggest - Ad Age reports. Mary Dillon, exec VP-global marketing officer, tappe  [...]
Posted: Monday, February 5th 2007

GE Ecomagination Campaign Features Web Films

General Electric has launched several short films on the web to tell the world that GE's Ecomagination is serious about the environment since launching the branded products and marketing initiative a year and a half ago, reports ClickZ. The films can be found at the Ecomagination website and will be supported by a round of TV and  [...]
Posted: Thursday, January 11th 2007

Publicis to Acquire Digitas for $1.3B

Publicis Groupe intends to acquire Digitas Inc. in an all-cash deal worth $1.3 billion, snapping up one of the last large standalone digital agencies - and one of the few publicly traded ones, reports ClickZ. Digitas shareholders will receive $13.50 per share. Boston-based Digitas's client base includes Fortune 500 brands, and it  [...]
Posted: Thursday, December 21st 2006

McDonald's Taps AKQA as Global Digital Agency

McDonald's has become yet another global account on AKQA's roster, which includes Coca-Cola and Xbox, among others. McDonald's has selected independent AKQA as its lead global digital agency, tasked with developing a worldwide interactive strategy for the fast-food giant, reports AdWeek. AKQA will work with McDonald's local agencies, including  [...]
Posted: Thursday, November 2nd 2006

EA Offers In-Game Ads via Massive, IGA

Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and privately held IGA Partners. EA sports titles, such as Madden Football, are not included. Massive will begin serving in-game ads within the latest version of the popular EA racing game Need for Speed, with several more titles to come, MediaWeek reports (  [...]
Posted: Thursday, August 31st 2006

R/GA Named L'Oreal Lead Interactive Agency

L'Oreal Paris has named R/GA its lead global interactive agency, with the Interpublic Group shop beating out undisclosed contenders in a review, AdWeek reports. R/GA will create interactive brand campaigns, websites and customer management program, and undertake mobile marketing and interactive television efforts for L'Oreal cosmetics, skincare and   [...]
Posted: Tuesday, June 20th 2006

Google, Nike Launch Social Network for Soccer

As the FIFA World Cup approaches, Google and Nike have quietly launched Joga, an invitation-only social-network website for soccer fans and players, reports Inside Google (via MicroPersuasion). Users can upload videos and photo albums and create a soccer dream team ("Starting 11"), and   [...]
Posted: Monday, March 20th 2006