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Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |

Ad Pricing: Apple slashes iAd pricing again as mobile ad share declines. Legal/Regulatory: Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight. Mobile Computing:   [...]
Posted: Wednesday, February 15th 2012

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

Ad Outlook Downgraded, Rate Inflation Shift Detected

Wall Street researchers have again downgraded the U.S. and global ad spending outlook - and may have uncovered a new relationship, possibly due to digital media, between ad industry growth and economic expansion. "Interestingly, advertising growth seems to be tracking real growth instead of nominal GDP growth, as it did in the past plus some," Merrill Lynch ad industry analyst Lauren Rich Fine is   [...]
Posted: Thursday, October 12th 2006

Forecast: $55 Billion Online Ad Market by 2010

Ad budgets' shift to online is reaching an "inflections point," after which, within five years, internet advertising will become a $55 billion global market, according to investment bank Piper Jaffray analyst Safa Rashtchy, AdWeek reports. Rashtchy says his forecast of 27 percent compound annual growth could be a conservative one. "Online is on its way to a 10 percent share [of adspend] much faste  [...]
Posted: Tuesday, December 6th 2005

Arab World Seeks Share of Online Ad Market

Despite the growth of online advertising worldwide, Arab websites face challenges in attracting ads mainly because of the low number of online users and a lack of trust from big-name advertisers, writes Reuters. Arab internet adspend has grown from less than $250,000 in 1999 to the $7-$10 million expected in 2005, according to online advertising agency NetAdvantage's managing director, Mustafa Mohamed, based in the United Arab   [...]
Posted: Thursday, September 8th 2005

South African Net Adspend More than Doubles

South African online advertising grew 137 percent in 2004, according to an iafrica.com report on Online Publishers Association figures. The country's adspend reached 116 million Rand (about $19 million).   [...]
Posted: Monday, April 4th 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005

Report: Chinese Search Market at $114MM

AsiaPulse reports that China's search engine marketing market will reached about $114 million for 2004. It said the market would grow about 60 to 70 percent over the next year.   [...]
Posted: Monday, January 10th 2005

Carat Predicts 20 Percent Online Adspend Hike

Ad agency Carat released the prediction that online ad growth will exceed 20 percent, according to Revolution. The agency said the medium's share of adspend would increase from its current global rate of three percent. Carat indicated that outdoor advertising is poised for growth, taking advantage of an increasingly fragmented media spend. The agency said overall spending would increase 4.9 percent.   [...]
Posted: Friday, January 7th 2005

Aegis Lowers Adspend Growth Estimates

Agency holding company Aegis said it lowered growth estimates for 2005 ad spending, according to Ireland On-Line. The group, which owns Carat, said it expected global advertising growth to hit 4.9 percent, rather than 5.0 percent, mostly due to macroeconomic influences.   [...]
Posted: Wednesday, January 5th 2005

Global Net Adspend to Beat Outdoor

Revolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online ads in the U.S. - will grow to 4.4 percent of media budgets by 2007, beating out outdoor advertising.   [...]
Posted: Tuesday, December 7th 2004

Pay-per-Call Evaluated as Next Big Thing

Netimperative: Analysis: After pay-per-click comes pay-per call Netimperative got ranging comments when it asked experts about whether or not pay-per-call advertising might be the next new product success in the search engine marketing arena. The sales method charges advertisers only for when people use a search result - typically found in an online yellow pages listing - to call the advertiser. Hoping to appeal to business  [...]
Posted: Thursday, November 4th 2004

New Japanese PPC Network Launches

ClickZ: Mitsui Launches Paid Search Network in Japan Using FindWhat's private label pay-per-click technology, Japanese company Mitsui is launching the LISTOP network, which will include sites such as Kakaku.com, a price comparison site, and the country's biggest financial information site, Nikkei Net. At first ads will be available through agencies, but Mitsui plans on offering self-service advertising soon thereafter.   [...]
Posted: Thursday, July 22nd 2004

Chinese Online Ads Top Billion Yuan

People's Daily: China's Internet advertising revenue tops one billion yuan China's state organ reports that online advertising there topped a billion yuan, about $130 dollars by current exchange rates, but probably several times that in terms of value, as China artificially keeps the yuan depressed versus other currencies. China's ad industry spends about $13 billion a year, making the online component about one percent of the total.   [...]
Posted: Monday, July 5th 2004

Filtering Canadians May Improve ROI

Internet Retailer: Canadians are prime targets for Internet search marketing, study says A comScore study shows that Canadians are much less efficient advertising targets than Americans. The study shows that Canadians conduct many more searches on average than Americans, creating more online search ad impressions. This, combined with the fact that Canadians spend far less online, makes these impressions much less valuable to a  [...]
Posted: Friday, May 14th 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004