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Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Babelgum, MusicNation Host Online Music Video Contest

With help from MusicNation, video streaming site Babelgum drew 205 participants to its first online music video competition. Tasked with creating their own music videos, 40 semifinalists will appear in a Babelgum app for smartphones, expected to launch December. Babelgum will also debut smartphone-ready channels designed that run short videos aimed at young audiences. Entri  [...]
Posted: Monday, October 27th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Canada Leads World in Online Banking Use

Canada is the world's most developed market for online banking. 67.1 of Canadian internet users banked online in April 2008, boasting significantly more penetration than other English-speaking countries, according to comScore, MarketingCharts writes. Among the key findings: Adoption of online bank  [...]
Posted: Friday, July 11th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

Internet Surpasses TV in Australia, Mobile Approaches Saturation Point

In 2007, internet use in Australia surpassed TV watching for the first time -- 13.7 hours per week vs. 13.3 hours. Also, mobile use quickly approached saturation, according to Nielsen Online's 10th Australian Internet and Technology Report, writes MarketingCharts.   [...]
Posted: Friday, March 28th 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

Mobile Video Subscribers to Jump to 59M in 2010

Despite concerns over the business plan and subscriber rates, mobile video phone sales are expected to climb from $58 billion in 2006 to $125 billion in 2010 worldwide, according to a report from Infonetics Research. The bump is fueled by "increasingly powerful and efficient phones" and augmented spectrum availability. There were a few million subscribers to video phone service in 2006, but the num  [...]
Posted: Tuesday, November 6th 2007

Mobile Broadcast TV to Hit 120MM Users by 2012

Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007. And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper Research, writes   [...]
Posted: Monday, October 1st 2007

Live Earth Streaming Breaks Record

The Live Earth global concerts broke an online entertainment show record by generating more than 9 million Internet streams on Microsoft's MSN, reports Reuters. Streams don't necessarily mean 9 million people tuned in; people can switch streams on and off, creating more numbers. The previous record was held by 2005's Live 8 global con  [...]
Posted: Tuesday, July 10th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

Al Gore, MSN Partner in Green Concert a la Live 8

The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ. "Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin  [...]
Posted: Monday, February 19th 2007

Ads to Help Web TV & Film Download Revs Hit $6.3B by 2012

TV and film download revenues are expected to grow tenfold from 2006 levels, reaching $6.3 billion in 2012, according to an Informa report (via the Financial Times). Advertising will consistently outperform a la carte and subscription-based services in terms of revenue generation, and North America will be the largest revenue-gene  [...]
Posted: Monday, January 29th 2007

GE Ecomagination Campaign Features Web Films

General Electric has launched several short films on the web to tell the world that GE's Ecomagination is serious about the environment since launching the branded products and marketing initiative a year and a half ago, reports ClickZ. The films can be found at the Ecomagination website and will be supported by a round of TV and  [...]
Posted: Thursday, January 11th 2007

eMarketer: Mobile to Be Hot, Faces Hurdles

Standalone mobile marketing campaigns won't suddenly be all the rage in 2007, but mobile's direct-response capabilities will be widely integrated into cross-media campaigns, according to eMarketer. The global market for mobile marketing and advertising will grow from about $1.5 billion in 2006 to $13.9 billion in 2011, eMarketer predicts. In the U.S. mobile ad spend are forecast to increase from $421 million in 2006 to $4  [...]
Posted: Tuesday, January 9th 2007