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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 47 | 30 |
| » ad pricing | 7 | 70 |
| » ad selling | 26 | 51 |
| » ad targeting | 14 | 63 |
| » ad technologies & vendors | 7 | 70 |
| » advertainment | 4 | 73 |
| » affiliate marketing | 1 | 76 |
| » agencies & ad departments | 14 | 63 |
| » alternative marketing | 4 | 73 |
| » Asia/Pacific | 30 | 47 |
| » best practices | 1 | 76 |
| » biz buzz | 14 | 63 |
| » branding | 8 | 69 |
| » broadband | 12 | 65 |
| » campaigns & creatives of note | 4 | 73 |
| » co-op marketing & partnerships | 2 | 75 |
| » computers & tech | 4 | 73 |
| » consumer packaged goods | 1 | 76 |
| » cross media | 13 | 64 |
| » demographics | 9 | 68 |
| » direct marketing | 4 | 73 |
| » domain names | 2 | 75 |
| » don't believe the hype | 2 | 75 |
| » e-commerce | 9 | 68 |
| » email marketing | 3 | 74 |
| » entertainment | 10 | 67 |
| » Europe | 29 | 48 |
| » events | 3 | 74 |
| » finance | 1 | 76 |
| » healthcare | 2 | 75 |
| » I-PR & business communications | 2 | 75 |
| » interviews | 1 | 76 |
| » intrusive formats | 2 | 75 |
| » Latin America | 13 | 64 |
| » legal, government & regulation | 4 | 73 |
| » loyalty & retention | 2 | 75 |
| » major brands | 7 | 70 |
| » major players news | 25 | 52 |
| » measurement & analytics | 10 | 67 |
| » media convergence | 13 | 64 |
| » minorities | 1 | 76 |
| » mobile marketing | 10 | 67 |
| » multi-channel marketing | 2 | 75 |
| » pearls of wisdom | 1 | 76 |
| » people | 8 | 69 |
| » personalization | 1 | 76 |
| » political parties & organizations | 4 | 73 |
| » privacy | 1 | 76 |
| » publishing | 19 | 58 |
| » real estate | 1 | 76 |
| » research & stats | 45 | 32 |
| » rich media | 9 | 68 |
| » search engine marketing | 17 | 60 |
| » sex sells | 1 | 76 |
| » signs of recovery | 6 | 71 |
| » signs of what's to come | 44 | 33 |
| » small business | 1 | 76 |
| » spam & anti-spam | 2 | 75 |
| » Spanish-speaking | 1 | 76 |
| » syndication & RSS | 2 | 75 |
| » technical innovation | 2 | 75 |
| » telecom | 2 | 75 |
| » text ads | 11 | 66 |
| » tools & software | 3 | 74 |
| » top stories | 16 | 61 |
| » travel | 1 | 76 |
| » user experience | 10 | 67 |
| » viral marketing & social media | 5 | 72 |
| » weblog marketing | 4 | 73 |
| » women | 2 | 75 |
| » worst practices | 2 | 75 |
| » Youth | 1 | 76 |
Top News: iPad3 | Mandatory Facebook access | Google Plus image problem
iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012
Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies
Campaigns & Creative:
Super Bowl ads get racier, but does sex really sell?
Ad Technologies:
New display ad push adds to bag of tricks.
Search still [...]
Posted: Friday, January 20th 2012
China's Alibaba Group Moves to Become Next Social Networking Giant
Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones.
Laiwang is said to be similar to the Google+ network.
China as Global Ad Growth Driver
Laiwang is the latest [...]
Posted: Friday, December 2nd 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
Lufthansa to Introduce Internet Service by 2010
Lufthansa has announced plans to reintroduce internet service a number of long-distance flights by the first half of 2010.
The company deactivated in-flight internet service three years ago because of weak demand.
The offering, dubbed FlyNet, enables users to connect with wifi-enabled laptops or handhelds like the iPhone or BlackBerry, even while flying over large bodies of water. The satellite technology powering the service is provided by Japan's Panasonic, [...]
Posted: Tuesday, October 13th 2009
Marketers Struggle to Realize Global Reach
The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports.
Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V [...]
Posted: Monday, June 15th 2009
Sprite Experiments With YouTube Series: 'Green Eyed World'
Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal.
Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign.
The series, which will f [...]
Posted: Monday, April 20th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Aussie Gov't to Pilot Nationwide 'Net Filter
The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material.
The filter is one component of an $82 million cybersafety effort to protect children from exploitation and discourage adults from downloading illegal content, including terrorist materials or child pornography, [...]
Posted: Tuesday, December 16th 2008
Google Zeitgeist Unearths Global Interest in Socializing, Politics
Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest.
In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide:
Meanwhile, top-of-min [...]
Posted: Wednesday, December 10th 2008
HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry
The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section.
The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f [...]
Posted: Friday, December 5th 2008
Not on Our Watch: Google Blocked on Russian Ad Buy
The Federal Anti-monopoly Service (FAS), a Russian watchdog agency, blocked Google from executing its planned transaction of Russian ad platform ZAO Begun.
Digital ad players are increasingly acquiring properties in the Eastern-European ad market, from WPP's purchases of Advertures and [...]
Posted: Monday, October 27th 2008
Economist Gives World a Vote in US Presidential Election
London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country.
The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York.
"We thought it would be fun and a bit of an educa [...]
Posted: Wednesday, September 24th 2008
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012," [...]
Posted: Monday, June 23rd 2008
Microsoft Gives OpenSocial the Cold Shoulder; Ties Deals with Five Social Networks
On the same day Yahoo declared plans to join OpenSocial, Microsoft announced interoperability deals with five social networks.
Yesterday Microsoft signed five separate agreements with social networks that will allow users to share contact data with its Windows Live platform. The networks are: Facebook, Bebo, Hi5, Tagged and L [...]
Posted: Wednesday, March 26th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
'YahooSoft' Would Make Web Powerhouse, Just Not in Search
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise's Bill Tancer examines the top web properties of the two companies, as well as Google's, breaking [...]
Posted: Monday, February 4th 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Social Network Ad Spend to Grow 70% in '08, Surpass $1.5B
With most teens and nearly 40 percent of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer report, writes MarketingCharts.
In 2008, US advertisers are expected to spend nearly $1.6 billion -- [...]
Posted: Thursday, December 27th 2007