Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Google Enhances Mapping as Competition Encroaches
Google has improved its indoor mapping functionality via a new app.
Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from [...]
Posted: Friday, April 6th 2012
Top News: Siri sued for overselling in ads | Facebook IPO | Price cuts to tablets?
Legal/Regulatory:
Apple's Siri sued again for overselling ability in ads.
Global:
Star-struck Japan PM befriends Facebook's Zuckerberg.
Sweden [...]
Posted: Thursday, March 29th 2012
Plan UK Billboard Campaign Takes Gender Targeting to New Level
Plan UK is launching a campaign to highlight the plight of the world's poorest girls, using a mix of DOOH technology—and the latest in facial recognition apps to emphasize its message.
On February 22, the interactive ad will debut on a bus stop on Oxford Street. Besides facial recognition technology, a touchscreen and sound are also part of [...]
Posted: Tuesday, February 21st 2012
Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies
Campaigns & Creative:
Super Bowl ads get racier, but does sex really sell?
Ad Technologies:
New display ad push adds to bag of tricks.
Search still [...]
Posted: Friday, January 20th 2012
RTB Mobile Debuts in Asia
Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia.
The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill [...]
Posted: Tuesday, November 8th 2011
JAJAH to Bring Ad-Supported VoIP to the Masses
A company called JAJAH is addressing the possibility of ad-supported VoIP by improving the ease with which carriers and callers can jump aboard.
JAJAH offers phone credit to callers enabling them to opt in to ads through a partnership with Oridian, an ad network that targets international internet users, reports Ars Technica [...]
Posted: Wednesday, November 7th 2007
Etology Ad Marketplace Hits 1 Billion Ads Served Per Day
Etology, an online ad exchange, has announced it is now serving 1 billion ads a day in over 190 countries, surpassing competitor AdBrite in the process.
Etology is completely automated for both advertiser and seller. Site owners can determine market value for their ad space, set the price and sell ad packages directly to advertisers, ranging from standard ad units to custom defined s [...]
Posted: Wednesday, October 17th 2007
Reuters Joins the Mochila Fold
Reuters, the world's largest multimedia news company, has joined Mochila's AdMatch program as a premiere content provider. The deal will add Reuters content to Mochila's massive marketplace of syndicated media.
With AdMatch, Reuters will provide content to web publishers for free and earn a percentage of the advertising revenu [...]
Posted: Thursday, September 20th 2007
Nokia Cuts Mobile GPS Orientation Time by Over Half
Adding promise to the future of location-based online services, Nokia has launched a service that cuts the time a GPS-based mobile phone takes to pinpoint its geographical position.
ZDNet reports that the service, available for owners of its N95 smartphone, will cut start-up time from three minutes to one minute in most countries. GPS' current location orientation speed has dampened interest mobile-ba [...]
Posted: Friday, July 20th 2007
MySpace CMO Reveals Ad Intentions at ad:tech Miami
In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future.
In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip [...]
Posted: Thursday, June 28th 2007
Nokia Jumps into Mobile Advertising
Handset maker Nokia is entering the mobile advertising space with the addition of two services: the Nokia Ad Service and the Nokia Advertising Connector.
The Nokia Ad Service will plan and execute mobile-ad campaigns, working with hundreds of handsets worldwide, not just Nokia's, Ad Age quotes Nokia's Matthew Snyder, head of media-business development for Nokia's Multimedia Adverti [...]
Posted: Tuesday, March 13th 2007
Neo@Ogilvy Acquires Search Marketing Firm GSI
Neo@Ogilvy, the Ogilvy Group's global digital and direct media company, has acquired Global Strategies International (GSI), a search marketing consultancy, the agency announced.
GSI specializes in search engine optimization, brand reputation management and training for global enterprise companies.
The consultancy is based in Connecticut and Oregon. It has offices and affiliates in [...]
Posted: Monday, March 5th 2007
eBay Boosts Yahoo Search Ad Use
The initial results from eBay's use of Yahoo's search advertising to help buyers at its auction site find products were promising, so it plans to continue and increasing its use, reports Reuters.
Some eBay sellers had voiced concern that incorporating ads from providers such as Yahoo alongside online auction listings may siphon away customers. But [...]
Posted: Wednesday, February 14th 2007
Akamai to Acquire Rich Media Firm Nine Systems
Akamai Technologies Inc. has agreed to purchase Nine Systems Corp., a provider of rich media production, publishing and distribution solutions, in a transaction valued at about $160 million.
The deal will call for Akamai to exchange 3.1 million shares of Akamai common stock, which closed at $49.25 per share last week, plus $7 million in cash for all of the outstanding common stock, preferred stock and vested and unvested stock options of Nine Syst [...]
Posted: Tuesday, November 21st 2006
EA Offers In-Game Ads via Massive, IGA
Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and privately held IGA Partners. EA sports titles, such as Madden Football, are not included.
Massive will begin serving in-game ads within the latest version of the popular EA racing game Need for Speed, with several more titles to come, MediaWeek reports ( [...]
Posted: Thursday, August 31st 2006
NY Times Censors Itself
New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology.
The Times reports on the issue and includes its justification from legal counsel, referring to [...]
Posted: Wednesday, August 30th 2006
Google, eBay Ink Click-to-Call and Text Ad Pact
Google and eBay today announced they have reached a multiyear agreement related to click-to-call and text ads.
Google will be the exclusive provider of text ads on eBay's auction sites outside the U.S. and the companies will also develop a click-to-call ad system, reports Forbes. The click-to-call functionality w [...]
Posted: Monday, August 28th 2006
Google Testing Video, Mobile Advertising
Google has been testing selling video ads and experimenting with ads in its mobile services abroad, Google's chairman/CEO Eric Schmidt said at its Press Day Wednesday, reports ClickZ. He hinted that any future development would involve internet-based TV, adding that the company would have to establish a much better metrics approach than current broadcast TV advertising offers.
Schmidt was apparently more excited by the mob [...]
Posted: Thursday, May 11th 2006
DoubleClick Announces Deal to Acquire Falk eSolutions
DoubleClick today announced that it has agreed to acquire Falk eSolutions, a global provider of online advertising delivery and marketing management solutions, based in Germany. The transaction is expected to close this month. The acquisition, rumored last week, will significantly extend DoubleClick's reach into Europe, expanding its global presenc [...]
Posted: Monday, March 20th 2006
Google Q4 Revs Soar 86 Percent, Shares Plunge
Google's revenues in the fourth quarter were $1.9 billion, 86 percent more than in 4Q04 and 22 percent more than the previous quarter, reports ClickZ. Net income was $372 million, or $1.22 per share - 82 percent more than the year-ago period. However, Google stock fell $54, or 12 percent, to $379 in after-hours trading because earnings missed analysts' expectations of $1.76 per share, [...]
Posted: Wednesday, February 1st 2006