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Canada Leads World in Online Banking Use

Canada is the world's most developed market for online banking. 67.1 of Canadian internet users banked online in April 2008, boasting significantly more penetration than other English-speaking countries, according to comScore, MarketingCharts writes. Among the key findings: Adoption of online bank  [...]
Posted: Friday, July 11th 2008

Magna's Coen Revises US Ad Spend Forecast Downward, to 2% Growth

Citing some first-quarter declines in categories such as local classifieds (-24.9 percent from a year earlier) and local retail (-8.6 percent), Magna's Robert J. Coen lowered his 2008 US ad spending forecast to 2.0 percent growth rather than the 3.7 percent he'd forecast in December -- and the 5.0 percent in June 2007, writes the New York Times (  [...]
Posted: Thursday, July 10th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts. Conducted in late 2007 and early 2008, the   [...]
Posted: Wednesday, April 16th 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008

Ad Spend to Increase Nearly 7% to $479B in '08

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged from GroupM's   [...]
Posted: Monday, January 28th 2008

Digital Music Sales Near $3B, Don't Offset Low CD Sales

Music sold online and via mobile rose from zero to an estimated $2.9 billion -- or 15 percent of industry sales -- in the last five years, making music more digitally advanced than any entertainment sector besides games, according to a report from the international music industry, writes MarketingCharts.   [...]
Posted: Monday, January 28th 2008

Nontraditional, Internet to Lead 7% Jump in Ad Spend Next Year

18 media categories - both traditional and nontraditional - are projected to increase 3.1 percent combined in '07, down from Myers's original forecast of 3.7 percent (issued in December), according to Jack Myers Media Business Report, writes MarketingCharts. Myers   [...]
Posted: Thursday, September 20th 2007

eBay Boosts Yahoo Search Ad Use

The initial results from eBay's use of Yahoo's search advertising to help buyers at its auction site find products were promising, so it plans to continue and increasing its use, reports Reuters. Some eBay sellers had voiced concern that incorporating ads from providers such as Yahoo alongside online auction listings may siphon away customers. But   [...]
Posted: Wednesday, February 14th 2007

Google, eBay Ink Click-to-Call and Text Ad Pact

Google and eBay today announced they have reached a multiyear agreement related to click-to-call and text ads. Google will be the exclusive provider of text ads on eBay's auction sites outside the U.S. and the companies will also develop a click-to-call ad system, reports Forbes. The click-to-call functionality w  [...]
Posted: Monday, August 28th 2006

U.S. Supremacy Extends Even to Spam

Despite being seriously outnumbered, the U.S. managed to outmaneuver China to achieve spam dominance in the second quarter; Russia, meanwhile, continued to lurk in the shadows, pulling spam's concealed strings. The U.S. remained the world's leading spamming country, accounting for 23.2 percent of all spam sent out in the second quarter, with China close behind at 20.0 percent, according to security company Sophos,   [...]
Posted: Tuesday, July 25th 2006

UPS Enhances Web Services for Global Biz

To better facilitate global trade, UPS has enhanced several of its web-based technology tools, DM News writes (via MediaBuyerPlanner). UPS has updated "My UPS" on UPS.com to better serve small businesses, enhancing the number of services that can be accessed from a single page. Beginni  [...]
Posted: Tuesday, May 2nd 2006

Apple's iTunes Sells One Billionth Song

Within three years of getting into the digital music business, Apple has sold more than 1 billion songs on its iTunes Music Store and has become the dominant online venue for music, writes the San Francisco Chronicle. Last month, Apple CEO Steve Jobs said Apple was selling 3 million songs a day - a rate of more than 1 billion songs a year - and said iTunes accounts for 83 perc  [...]
Posted: Friday, February 24th 2006

Online Orders from Abroad a Greater Fraud Risk

Some 55 percent of U.S.-based online merchants accepted orders from outside the U.S. and Canada in 2005, and those orders constituted 14 percent of their total sales, according to a CyberSource survey, writes Internet Retailer. However, the direct fraud rate on international orders averaged 2.4 percent - more than twice the overall average. Online merchants that sell outside North America say they reject internatio  [...]
Posted: Friday, February 10th 2006

Digital Music Sales Up 259 Percent in 1H05

Worldwide digital music sales increased to $790 million in 1H05, up 259 percent from $220 million in the same period last year, driven mostly by sales in the U.S., the U.K., Japan, Germany and France, according to the International Federation of the Phonographic Industry, reports InternetNews. First-half digital music sales constituted 6 percent of overall music sales, up from 1.6 percent a year ago.   [...]
Posted: Wednesday, October 5th 2005

U.S. Firms Sending More Email Abroad

Pricey U.S. companies are sending more email to customers and prospects abroad, the Direct Marketing Association reported yesterday, citing data from DMA surveys. DM News reports   [...]
Posted: Tuesday, June 28th 2005