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Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

CMOs: Positive Outlook for Marketing Spend, Better Accountability and Analytics

CMOs are upbeat about spend levels, saying they'll be mostly holding steady or trending upward in 2008; however, many say they are frustrated and stymied by organizational culture, senior management mindsets, and insufficient budgets, according to the CMO Council's annual Marketing Outlook survey, report  [...]
Posted: Tuesday, January 15th 2008

In New Campaign, Monster.com Turns to TV Ads

After shifting creative responsibilities from Brand Content to BBDO in September, Monster.com has launched a new global campaign with the tagline, "Your calling is calling." The campaign kicks off with two commercials airing in the US and the UK that reposition the job site as a resource not just for finding a new job but also for "the achievement of life goals,"   [...]
Posted: Monday, January 14th 2008

Consumers Would Partner with Brands for Social Change, Environment

85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to make tomorrow a better place. And over half (55 percent) would help a brand "promote" a product if a good cause were behind it, according to a nine-country survey of consumers, reports sister site Marketin  [...]
Posted: Monday, November 19th 2007

Luxury Consumers: What Counts Are Experiences, Not Things

Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes. "The largest share of luxury consumers (44 percent)  [...]
Posted: Wednesday, July 25th 2007

Japanese Merchandise Mascot Hits US via Fans, not Marketers

It took Spongebob a couple seasons on television before becoming a merchandising machine, but that's not the case with Domo, America's newest animated star. Domo started life in the US a little backwards. Before landing a two-minute series on the Nicktoons Network that begins this fall, he was already well-ingrained among American consumers, appearing on T-shirts at Hot Topic and on greeting cards in Barnes & Noble,   [...]
Posted: Wednesday, July 25th 2007

On Quest for Sponsors, Ocean Racing Opens to Internet

S360S has just launched a new marketing website geared toward those that would like to sponsor competitive events in ocean racing, according to a release from the company. Images of the races, and associated brands, are broadcast from boats via satellite and streamed across the Internet for public access. Sponsors can choose from a number of platforms, and brands are welcome to interact directly with racers. Sponsors and VIP g  [...]
Posted: Tuesday, July 10th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

MSNBC Grants Gig to 'World is Flat' Author

Author Thomas L. Friedman of The World Is Flat is getting his own online destination, which will be integrated into MSNBC.com, reports AdWeek. The online destination will feature video of the author interviewing news makers. The first guest will be Bill Gates. Users can also get involved by posting their own content relat  [...]
Posted: Friday, June 15th 2007

Nissan Deals with Middle-of-the-Road Brand Perception

Nissan is suffering from middle-of-the-pack brand perception despite consistent manufacture of well-received vehicle models, reports Ad Age. Though hardly red, profits are off 11 percent globally and were down 50 percent last quarter. Nissan spent almost $1 billion in measured media in 2006 and has already spent $167 million in January and February. Their campaign, Shift 2.0, also lacks a consistent brand con  [...]
Posted: Tuesday, May 8th 2007

Despite Resurgence, McDonald's Shifts Creative Duties

McDonald's, having doubled profits in 2006 and seemingly safely entrenched in the fourth year of an impressive turnaround, is nevertheless conducting a $1-2 million global brand study to make sure it is on the right track, and it's shifting national creative duties on its $100 million breakfast account - its biggest - Ad Age reports. Mary Dillon, exec VP-global marketing officer, tappe  [...]
Posted: Monday, February 5th 2007

BBC to Create Social-Networking Sites around Its Brands

The BBC is planning to expand its online presence by creating social networks that are integrated into its most popular brands, such as "Top Gear." All of BBC's sites will add more interactive elements and look for ways to reach their target audience, Reuters reports  [...]
Posted: Friday, January 12th 2007

GE Ecomagination Campaign Features Web Films

General Electric has launched several short films on the web to tell the world that GE's Ecomagination is serious about the environment since launching the branded products and marketing initiative a year and a half ago, reports ClickZ. The films can be found at the Ecomagination website and will be supported by a round of TV and  [...]
Posted: Thursday, January 11th 2007

Online Ad Spend Growth Seven Times Overall Ad Market's

Though most prognosticators expects moderate overall ad spending growth in 2007, online advertising budgets are expected surge, according to a leading ad forecaster. The growth forecast for online advertising is roughly seven times that of major media overall, according to Publicis Groupe's ZenithOptimedia, reports MediaPost. "Internet ad spend will grow 28.2 precent in 2007, whi  [...]
Posted: Monday, December 4th 2006

Product RED Campaign Battles AIDS in Africa

Product RED, a global social-cause initiative that aims to engage the private sector in the fight against AIDS in Africa, is following up its Oct. 13 U.S. launch with the rollout of special-edition products and merchandise from Apple, Gap, Motorola and Converse, among others, writes the MarketingProfs Daily Fix. Conceived of by rocker Bono and Bobby Shriver, son of Sarge  [...]
Posted: Tuesday, October 24th 2006

Global Paid Product Placement to Top $3B in '06

Global paid product placement spending surged 42.2 percent to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to research released today by PQ Media, a custom media research firm. Global paid product placement spending in TV, film and other media, including the internet, is expected to climb another 38.8 percent to $3.07 billion  [...]
Posted: Thursday, August 17th 2006