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Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri

Global: Zuckerberg's China trip sparks Facebook frenzy. Business Strategies: Cisco buys ClearAccess, bolsters network management software. Google   [...]
Posted: Wednesday, March 28th 2012

Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia

Mobile Marketing: Android apps on the PlayBook can keep their built-in ads, won't support RIM ads. Flurry: mobile ads still get the short straw in brand spend. Mobile Computing:   [...]
Posted: Tuesday, February 21st 2012

Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds

The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian). Even if actual campaigns have not yet been crafte  [...]
Posted: Wednesday, February 1st 2012

Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing

Privacy: Google tackles online privacy in unusual ad blitz. Signs of What's to Come: Apple to announce tools, platform to 'digitally destroy' textbook publishing. Big firms   [...]
Posted: Tuesday, January 17th 2012

Marketers, Want a Backdoor into the Enterprise? Ride the 'Bring Your Own Device' Trend

More employers are starting to encourage workers to bring their own smartphones to work, in large part because it saves the employer the expense of securing the devices itself. So says mobile security firm Good Technology, which dubs the trend "Bring Your Own Device." "“You have users bringing these devices in the front door," John Herrema, senior vice president of corporate strategy for mobile security firm Good Technology,   [...]
Posted: Thursday, December 1st 2011

World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]
Posted: Monday, January 26th 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]
Posted: Thursday, December 4th 2008

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]
Posted: Friday, November 7th 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M  [...]
Posted: Monday, October 27th 2008

South Korea Leads in Broadband Connectivity, Delaware Top in US

South Korea again tops the list of countries with the greatest levels of high broadband (greater than 5 Mbps) connectivity in Q2, while Delaware leads US states, according to the latest "State of the Internet" report from Akamai, writes MarketingCharts. The report, w  [...]
Posted: Wednesday, October 15th 2008

List Rental Prices Down, Int'l List Use Increases

Prices of list rentals are declining across the board and - for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata's Fall 2008 List Price Index, writes MarketingCharts.   [...]
Posted: Tuesday, October 14th 2008

Mobile 'Net Users 60% More Likely to Accept Mobile Advertising

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile -   [...]
Posted: Friday, September 19th 2008

Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor Figures

Chrome's the new kid in town. It's gaining popularity fast. To see just how fast, log in to Google Analytics. As of yesterday (Sept. 4), Google added Chrome to its browser tracking category in Google Analytics. Prior to yesterday Chrome data was compiled with Firefox tracking records. According to Google Analytics, 2.9 percent of MarketingVOX visitors arrived on   [...]
Posted: Friday, September 5th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Rocky Road Ahead, Say Agency Execs

The downturned economy may have finally rocked the agency world, as industry execs observe a decline in client spending in all regions except emerging markets. About half (46%) of North American ad agency CEOs report that their clients have cut spending since a year ago, AdAge writes, citing a Worldwide Partners survey of 90 agency CEOs. Just one in ten said their clients are putting more money into marketing.   [...]
Posted: Thursday, August 21st 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Canada Leads World in Online Banking Use

Canada is the world's most developed market for online banking. 67.1 of Canadian internet users banked online in April 2008, boasting significantly more penetration than other English-speaking countries, according to comScore, MarketingCharts writes. Among the key findings: Adoption of online bank  [...]
Posted: Friday, July 11th 2008