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Top News: Google refreshes search | SEO scholars program | iPad 3 pros and cons

Search: Google gives search a refresh. SEO Scholars education program getting results. Mobile Computing: New iPad: A   [...]
Posted: Thursday, March 15th 2012

Top News: Google plans Siri-like assistant | Square iPad, analytics | Apple apps surpass 25B downloads

Search: Google planning Siri-like 'Assistant' for later this year, says report. Mobile Payments: Targeting merchants, Square debuts register iPad app and analytics; now processing $4B in payments per year.  [...]
Posted: Monday, March 5th 2012

Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia

Mobile Marketing: Android apps on the PlayBook can keep their built-in ads, won't support RIM ads. Flurry: mobile ads still get the short straw in brand spend. Mobile Computing:   [...]
Posted: Tuesday, February 21st 2012

Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads

Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath. Groupon acquires location services startup Hyperpublic. Search: Move over search box, Google’s   [...]
Posted: Monday, February 20th 2012

There are No Safe Assumptions in International SEO

SEO marketers should be careful not to make any assumptions when crafting international campaigns, writes Ani Lopez at Cardinal Path—even the basic assumption that someone using a browser in a certain language is going to navigate the site in that same language. He gives the example of medium-size hotel chain with hotels in several European countries offering six languages for users to navigat  [...]
Posted: Wednesday, February 15th 2012

Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]
Posted: Monday, December 12th 2011

Global SEO Challenges Ease with Google Algorithm Tweaks, Vendor Products

Last week Matt Cutts reminded readers of his Google search blog of what they were already clearly aware: Google makes hundreds -- 500 this year alone -- of changes to its search algorithm, most of them unannounced or unreported to keep the gamers at bay. He did offer up ten changes the search engine has made recently that are not so easily manipulated to give the industry a sense of where Google is focused. For a complete list of the ten, go   [...]
Posted: Monday, November 21st 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

Top Canadian Web Rankings Issued for February

Having taken top position in Canada for the first time in January, Google Sites maintained that lead in February, according to comScore World Media Metrix data,   [...]
Posted: Tuesday, April 1st 2008

Google Becomes 'de jure' Search Engine for Opera Mobile Browsers

Google has become the default search engine for Opera mobile web browsers, which include Opera Mobile and Opera Mini. Opera, Opera Mini users view some 1.7 billion pages per month, most of which comes from search in its browser, says Opera. Opera's mobile browser also has marketing merit, having recently been upgraded to include   [...]
Posted: Thursday, February 28th 2008

'YahooSoft' Would Make Web Powerhouse, Just Not in Search

In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise's Bill Tancer examines the top web properties of the two companies, as well as Google's, breaking  [...]
Posted: Monday, February 4th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008

GroupM Global Ad Forecast: $433B in '07, $462B in '08

Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM's new global ad forecast entitled "This Year, Next Year," reports MarketingCharts. Global ad revenue is expected to increase 6 percent in 2007 and 7 percent in 2008, but growth in the United States is expected to  [...]
Posted: Tuesday, August 14th 2007

Google Again Leads List of World's Top Web Properties

Google continues to lead as the most popular web property worldwide, reaching almost 70 percent of internet users, according to the worldwide rankings of top web properties from comScore's World Metrix service, writes MarketingCharts. Overall, some 772 million people age 15 or older, or 16 percent of the w  [...]
Posted: Friday, July 20th 2007

Chinese Baidu Squashes European Expansion Rumors

Despite rumors from London's Telegraph that Chinese search engine leader Baidu was expanding to Europe, the search engine called the rumors "groundless" (via InfoWorld). However, Baidu has no problem leaving its home turf - it launched in Japan earlier this year.  [...]
Posted: Tuesday, June 12th 2007

Google Buys Stake in Web Browser Startup

The Chinese/Israeli startup behind the Maxthon Browser has sold a minority stake to Google. The total investment size is rumored to be around $1 million, according to TechCrunch. The investment is part of a larger strategic deal between the two companies, according to an unnamed source. Maxthon has had over 80 m  [...]
Posted: Wednesday, April 11th 2007