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Google Enhances Mapping as Competition Encroaches

Google has improved its indoor mapping functionality via a new app. Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from   [...]

Top News: Siri sued for overselling in ads | Facebook IPO | Price cuts to tablets?

Legal/Regulatory: Apple's Siri sued again for overselling ability in ads. Global: Star-struck Japan PM befriends Facebook's Zuckerberg. Sweden   [...]

Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri

Global: Zuckerberg's China trip sparks Facebook frenzy. Business Strategies: Cisco buys ClearAccess, bolsters network management software. Google   [...]

Closing Bell: Google reconsiders mobile payment | Zynga buys OMGPop | 4G

Mobile Payments: Google reconsiders mobile-payment strategy changes. Gaming: Zynga buys Draw Something maker OMGPop. Global: China   [...]

Closing Bell: Overheating iPad | Social magazine ads | Alibaba and Yahoo

Mobile Computing: Consumer Reports finds that finds new iPad hits 116 degrees while running games. Mobile Marketing: Mobile developers interested in Google over Facebook for social mobile apps.   [...]

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Top News: Google refreshes search | SEO scholars program | iPad 3 pros and cons

Search: Google gives search a refresh. SEO Scholars education program getting results. Mobile Computing: New iPad: A   [...]

Top News: Facebook touts revamped pages | Corporates pick iPads | Top outlaw SEO tactics

Social Media: Facebook touts success in revamped pages for brands. Mobile Marketing: Facebook looks to mobile ads for next wave of growth. Mobile Computing:   [...]

Top News: iPad 3 | iWallet patent | Eye-controlled games

iPad 3: Apple's New iPad: 6 key features. Apple upgrades iPad with modest changes. New iPad's lack of a new name leaves Apple enthu  [...]

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Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]

Top News: Google plans Siri-like assistant | Square iPad, analytics | Apple apps surpass 25B downloads

Search: Google planning Siri-like 'Assistant' for later this year, says report. Mobile Payments: Targeting merchants, Square debuts register iPad app and analytics; now processing $4B in payments per year.  [...]

iPad Users are the Same Everywhere. Their Campaigns Too

About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts. Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also  [...]

Closing Bell: Chrome to adopt DNT | Women defriend more on Facebook | Mobile World Congress

Do Not Track: Google Chrome will adopt Do Not Track. Global Business: Motorola forces Apple to disable iCloud push email in Germany. Social Media: Women   [...]

Plan UK Billboard Campaign Takes Gender Targeting to New Level

Plan UK is launching a campaign to highlight the plight of the world's poorest girls, using a mix of DOOH technology—and the latest in facial recognition apps to emphasize its message. On February 22, the interactive ad will debut on a bus stop on Oxford Street. Besides facial recognition technology, a touchscreen and sound are also part of  [...]

Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia

Mobile Marketing: Android apps on the PlayBook can keep their built-in ads, won't support RIM ads. Flurry: mobile ads still get the short straw in brand spend. Mobile Computing:   [...]

Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads

Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath. Groupon acquires location services startup Hyperpublic. Search: Move over search box, Google’s   [...]

There are No Safe Assumptions in International SEO

SEO marketers should be careful not to make any assumptions when crafting international campaigns, writes Ani Lopez at Cardinal Path—even the basic assumption that someone using a browser in a certain language is going to navigate the site in that same language. He gives the example of medium-size hotel chain with hotels in several European countries offering six languages for users to navigat  [...]

Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |

Ad Pricing: Apple slashes iAd pricing again as mobile ad share declines. Legal/Regulatory: Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight. Mobile Computing:   [...]

Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds

The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian). Even if actual campaigns have not yet been crafte  [...]

Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies

Campaigns & Creative: Super Bowl ads get racier, but does sex really sell? Ad Technologies: New display ad push adds to bag of tricks. Search still   [...]

Facebook is the Social Network to Beat in Brazil

Visitors to Facebook.com in Brazil reached 36.1 million visitors--for an increase of 192 percent in the past twelve months--to surpass Orkut as the leading social networking destination in the market, according to new figures from comScore. Not only is this a coup for Facebook as it continues to face off against rival Google, but it is  [...]