Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 9 | 17 |
| » ad pricing | 2 | 24 |
| » ad selling | 2 | 24 |
| » ad targeting | 7 | 19 |
| » ad technologies & vendors | 6 | 20 |
| » advertainment | 5 | 21 |
| » agencies & ad departments | 7 | 19 |
| » alternative marketing | 10 | 16 |
| » automotive | 2 | 24 |
| » b2b | 1 | 25 |
| » best practices | 3 | 23 |
| » biz buzz | 8 | 18 |
| » branding | 9 | 17 |
| » broadband | 1 | 25 |
| » campaigns & creatives of note | 13 | 13 |
| » case studies | 5 | 21 |
| » co-op marketing & partnerships | 2 | 24 |
| » computers & tech | 3 | 23 |
| » consumer packaged goods | 5 | 21 |
| » cross media | 2 | 24 |
| » demographics | 1 | 25 |
| » direct marketing | 2 | 24 |
| » domain names | 1 | 25 |
| » don't believe the hype | 4 | 22 |
| » e-commerce | 3 | 23 |
| » email marketing | 1 | 25 |
| » entertainment | 7 | 19 |
| » Europe | 1 | 25 |
| » global | 1 | 25 |
| » I-PR & business communications | 1 | 25 |
| » legal, government & regulation | 4 | 22 |
| » loyalty & retention | 4 | 22 |
| » major account moves | 1 | 25 |
| » major brands | 12 | 14 |
| » major players news | 8 | 18 |
| » measurement & analytics | 1 | 25 |
| » mobile marketing | 2 | 24 |
| » new and improved | 1 | 25 |
| » nonsense & parodies | 6 | 20 |
| » online ad market | 5 | 21 |
| » pearls of wisdom | 4 | 22 |
| » people | 2 | 24 |
| » personalization | 1 | 25 |
| » political parties & organizations | 1 | 25 |
| » privacy | 1 | 25 |
| » publishing | 6 | 20 |
| » research & stats | 2 | 24 |
| » rich media | 3 | 23 |
| » search engine marketing | 3 | 23 |
| » signs of doom | 4 | 22 |
| » signs of what's to come | 4 | 22 |
| » spam & anti-spam | 1 | 25 |
| » telecom | 2 | 24 |
| » text ads | 2 | 24 |
| » tools & software | 3 | 23 |
| » top stories | 2 | 24 |
| » user experience | 7 | 19 |
| » viral marketing & social media | 6 | 20 |
| » Youth | 4 | 22 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
Language Of Sustainability Exploited By Marketers
Some marketers see an opportunity to exploit the language of sustainability by exaggerating consumer benefits and building misconceptions, writes Chairman-CEO Larry Light of Arcature, for Advertising Age.
Light points to the use of "Fresh" in food marketing as an example:
"We know that people want fresh foods. Fresh is fabulous. But what does fresh really mean? Does it mean freshly [...]
Posted: Thursday, November 15th 2007
AzoogleAds to Pay FL Task Force $1M for Deceptive Lead-Gen Practices
AzoogleAds has agreed to fork $1 million over to Florida Attorney General Bill McCollum's office, a penalty for the deceptive online lead-gen ads it let run in the state.
AzoogleAds is the first to face the wrath of Florida's new CyberFraud Task Force.
The task force found consumers responding to offers for free mobile ringtones, a process that unwittingly registered them to subscription plans for which they were automatically billed.
But AzoogleAds may not quite have to [...]
Posted: Friday, November 9th 2007
Microsoft Cuts Checks to Gain Search Share
After failing with ad appeals, Microsoft is now counting on the persuasive powers of cold hard cash to help it gain search market share, writes The New York Times.
The software and search giant is hoping to jumpstart use of its search engine by offering monetary credits to companies based on their use of Microsoft Live. Those credits, ranging from $2 to $10, depending on the volume of searches conducted, [...]
Posted: Monday, April 2nd 2007
Microsoft Offers to Pay Companies for Using Live Search
Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports.
The credits can be redeemed for products and training. Search blogger John Battelle [...]
Posted: Monday, March 19th 2007
(RED) Campaign Spawns BUY (LESS) Backlash
A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix.
Created [...]
Posted: Thursday, March 1st 2007
The Walmarting of the Blogosphere
Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers.
Wal-Mart has repo [...]
Posted: Thursday, October 12th 2006
Wal-Mart Shuts Down MySpace Clone
After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace.
When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig [...]
Posted: Wednesday, October 4th 2006
AOL Fee-to-Free Causes Confusion
As U.S. subscribers attempt to take advantage of the company's free services, they have run into confusion.
AOL's initiative to start giving away its popular software (including email, search and messaging functions), while continuing to charge for various dial-up packages and customer service, is causing anger and confusion among its 17.7 million subscribers, according to [...]
Posted: Tuesday, August 8th 2006
FIFA Forces Footbal Fans to Shed Shorts; Budweiser Blamed
As many as 1,000 Dutch World Cup fans had to turn in their pants before entering a stadium in Stuttgart, Germany because the orange lederhosen (complete with lion's tale) carried a logo for a Dutch Brewery, UPI reports (via MediaBuyerPlanner). Since Budweiser owns exclusive beer advertising and promotional rights at [...]
Posted: Tuesday, June 20th 2006
BzzAgent to Expel 10,000 'Pests,' Revamp Rewards
Word-of-mouth marketing and media firm BzzAgent will expel up to 10,000 "pests," its term for BzzAgent community members who have violated the company's terms of service. It will also overhaul its rewards system. The intent of both actions will be to better match consumer volunteers with appropriate campaigns, the company said.
The company is strengthening a prior policy, according to which BzzAgents who register multiple accounts, file false reports or commit other infractions would [...]
Posted: Monday, June 19th 2006
Product Placement Deal Inked for Young-Adult Book
Running Press, publisher of a young-adult novel being released in September, has signed an unusual marketing deal with P&G's makeup division Cover Girl; and although no money has exchanged hands, Cover Girl makeup is showcased in the book and, in return, the book will be promoted on Beinggirl.com, a website directed at adolescent girls, reports the New York Times ( [...]
Posted: Tuesday, June 13th 2006
MSN, Yahoo to Lure Searchers with Prizes
Desperate to chip away at Google's search lead, MSN will try to lure searchers with shiny prizes and charitable donations, with the idea that if users try MSN Search, they'll like it - and stick around, writes ClickZ. Its promotion, called MSN Search and Win, will for the next few months give away prizes to random users who search on certain keywords, including gift certificates from American Express, Target, REI and Nike; and digital [...]
Posted: Tuesday, February 14th 2006
Ford's Pulled Superbowl Ad Leaves Budget for Online Promo
After wimping out on its $2.1 million Superbowl campaign, deciding at the last moment that its creative was too controversial, Ford's Lincoln division channeled all that extra money into a full-fledged online campaign incorporating Magic Johnson, according to [...]
Posted: Monday, March 14th 2005