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McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Subway Sues Quiznos for UGC Faux-Pas

Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host. Subway says many of the videos depict its brand in a negative manner. The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti  [...]
Posted: Wednesday, January 30th 2008

Music Videos More Intimately Merge with Online Activity

For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name. Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters. Arcade Fire's efforts are only th  [...]
Posted: Tuesday, November 27th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

(RED) Campaign Spawns BUY (LESS) Backlash

A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix. Created   [...]
Posted: Thursday, March 1st 2007

Sunkist's One Tree Hill Promo a '360-Degree' Effort

The CW network is teaming with one advertiser, the Sunkist line of sodas sold by Cadbury Schweppes, to ask viewers of the show One Tree Hill to create video entries in a contest with an unusual grand prize: a role in an episode for the creator of the winning spot, filmed on location in the winner’s hometown, reports the New York Times. The entrants are being as  [...]
Posted: Friday, December 8th 2006

Wal-Mart Shuts Down MySpace Clone

After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace. When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Dove's Calming Night a Cross-Media Success

Unilever Dove brand's successful campaign for a new line of Calming Night soaps and lotions relied on a mix of old and new media - and was one of the first and largest online launches of consumer packaged goods, writes MediaPost. Dove teamed with Mindshare Entertainment to create mini-site DoveNight.com, featuring three webisodes starring Emmy-winning actress  [...]
Posted: Wednesday, May 17th 2006

'Precious' Ringtones via Bluetooth Subway Ads in Toronto

An ad in a Toronto subway for the new Lord of the Rings musical distributes a free ringtone from the musical to those passing by who activate their bluetooth or infrared device and successfully point it at the Elvish Bluetooth Relic, writes Jon Hung on the Nuosis blog (via Adrants   [...]
Posted: Thursday, April 20th 2006

Book Campaign Creates Alternative 1911 Web Universe

The promotion people behind the new book "Triangle: The Fire That Changed America" seem to have gone a little overboard, going so far as to create a complex network of websites, as they might have appeared if they were able to exist back in 1911, the time period for the historical account. By spoofing real sites - and cleverly choosing ones that are known to generate a lot of buzz - the network of sites eventually dumps readers into the book's own site.   [...]
Posted: Friday, December 17th 2004

Mitsubishi Dumps Integrated Effort for Web-Only

Internet Retailer: Mitsubishi drives its ad campaign entirely to the web M  [...]
Posted: Friday, August 6th 2004

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004

Democrats and Republicans Having Fun With Streaming Video

Turnto10.com: Parties Use Internet To Spread Their Messages Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet. As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro  [...]
Posted: Tuesday, March 30th 2004

We All Scream for Ice Cream...Coupons Online

DM News: Online Ads Churn Visits for Free Ice Cream 90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted   [...]
Posted: Monday, September 29th 2003

KLM Offers 'Scratch & Win' Contest

Adverblog: KLM Scratch & Win Okay, calling this an "advergame" is a stretch, and I can only predict Robert's reaction (something along the lines of "bullocks"), but in the interest of cataloging case studies, here's a study of a contest KLM is hosting on its site (here is the link for the contest, which I couldn't find directly on KLM's site anywhere, but did find it courtesy of   [...]
Posted: Thursday, June 12th 2003