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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 91 | 115 |
| » ad pricing | 6 | 200 |
| » ad selling | 35 | 171 |
| » ad targeting | 50 | 156 |
| » ad technologies & vendors | 24 | 182 |
| » advertainment | 89 | 117 |
| » agencies & ad departments | 40 | 166 |
| » alternative marketing | 127 | 79 |
| » Asia/Pacific | 6 | 200 |
| » automotive | 17 | 189 |
| » b2b | 1 | 205 |
| » best practices | 19 | 187 |
| » biz buzz | 49 | 157 |
| » branding | 69 | 137 |
| » broadband | 49 | 157 |
| » campaigns & creatives of note | 109 | 97 |
| » case studies | 11 | 195 |
| » co-op marketing & partnerships | 53 | 153 |
| » computers & tech | 8 | 198 |
| » consumer packaged goods | 13 | 193 |
| » cross media | 63 | 143 |
| » demographics | 43 | 163 |
| » direct marketing | 11 | 195 |
| » domain names | 13 | 193 |
| » don't believe the hype | 4 | 202 |
| » e-commerce | 23 | 183 |
| » email marketing | 5 | 201 |
| » Europe | 9 | 197 |
| » events | 14 | 192 |
| » finance | 1 | 205 |
| » global | 1 | 205 |
| » I-PR & business communications | 3 | 203 |
| » instant messaging marketing | 2 | 204 |
| » intrusive formats | 2 | 204 |
| » Latin America | 1 | 205 |
| » legal, government & regulation | 7 | 199 |
| » loyalty & retention | 7 | 199 |
| » major account moves | 3 | 203 |
| » major brands | 78 | 128 |
| » major players news | 79 | 127 |
| » measurement & analytics | 4 | 202 |
| » media convergence | 44 | 162 |
| » minorities | 1 | 205 |
| » mobile marketing | 20 | 186 |
| » multi-channel marketing | 23 | 183 |
| » new and improved | 16 | 190 |
| » nonsense & parodies | 11 | 195 |
| » online ad market | 30 | 176 |
| » pearls of wisdom | 1 | 205 |
| » people | 13 | 193 |
| » personalization | 13 | 193 |
| » political parties & organizations | 5 | 201 |
| » publishing | 49 | 157 |
| » research & stats | 11 | 195 |
| » rich media | 46 | 160 |
| » search engine marketing | 5 | 201 |
| » sex sells | 2 | 204 |
| » signs of doom | 1 | 205 |
| » signs of what's to come | 35 | 171 |
| » Spanish-speaking | 2 | 204 |
| » syndication & RSS | 8 | 198 |
| » technical innovation | 8 | 198 |
| » telecom | 3 | 203 |
| » text ads | 4 | 202 |
| » tools & software | 11 | 195 |
| » top stories | 15 | 191 |
| » user experience | 45 | 161 |
| » viral marketing & social media | 64 | 142 |
| » weblog marketing | 11 | 195 |
| » women | 12 | 194 |
| » worst practices | 7 | 199 |
| » Youth | 34 | 172 |
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Mix Me In App Turns Music Fan into Producer
Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store.
Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a [...]
Posted: Monday, January 4th 2010
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
Mars Extends NASCAR Sponsorship
Mars North America will extend its contract as official NASCAR partner. The multiyear sponsorship commitment designates four Mars products as official NASCAR brands:
M&M's as Official Chocolate of NASCAR
Snickers as Official Chocolate Bar of NASCAR
Combos as Official Cheese-Filled Snack of NASCAR
Pedigree as Official Pet Food of NASCAR
The partnership complements Mars [...]
Posted: Tuesday, December 23rd 2008
There.com, Club Penguin Do Their Part for Charity
Virtual worlds There.com and Club Penguin organized online drives to encourage users to think charitably, reports Virtual World News. The sites target young adults and children, respectively.
There.com set it [...]
Posted: Thursday, December 11th 2008
Online Campaigns Bring Irony to Gift-Giving
UPS tapped agency T3 to produce UPSRegifter.com, a site that enables users to pass unwanted gifts off to others, just in time for the holidays.
"Regifting" is the process of recycling bad presents. It entered the lexicon in a 1995 episode of Seinfeld, according to MediaPost.
On UPSRegifter.com, users upload images of gifts they don't want, or choose fro [...]
Posted: Friday, November 28th 2008
Politics, Holidays Drive Top October Web Properties
The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.
[...]
Posted: Monday, November 24th 2008
Consumer Shopping Backlash Could Reverse 'Misery Effect'
Bored with bad news, consumers may crack their wallets open this holiday.
Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily.
Moreover, consumers say they plan to make be [...]
Posted: Friday, November 21st 2008
Pizza Hut Weds MP3s to Online Ordering Experience
Beginning today, users that make orders on PizzaHut.com can download 75 MP3s at no cost, courtesy of eMusic.
Free tracks come with an order of either the Pizza Mia, Tuscani Pasta, WingStreet Wings or any other Pizza Hut specials. The music has no digital rights management protection -- meaning users can play them on any MP3 player or share them with friends.
"The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural [...]
Posted: Monday, November 10th 2008
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008
Confirmed: Obama Running In-Game Ads in 10 Swing States
Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill.
Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im [...]
Posted: Wednesday, October 15th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
90210 Invades Mobile Units
For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A "virtual billboard" will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, [...]
Posted: Wednesday, September 3rd 2008