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One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]
Posted: Wednesday, October 1st 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Glam Media to Publish 'Daily Candy'-Style Email Newsletters

Glam Media, the top women's online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical: Monday: "Great Style In No Time Flat," a five-second style guide Tuesday: "Tips and Tricks for the Beauty Obsessed" Wednesday: "Because Food Should Always be Fabulous," a roundup of modish recipes Thursday: "The Must-Know for Pop-Culture Gurus," a gossip and trivi  [...]
Posted: Monday, July 14th 2008

Visa Helps Facebook Glean Small Business Ad Dollars

Credit card company Visa is giving small businesses a reason to try advertising on Facebook, reports The Seattle Post-Intelligencer. With help from agency AKQA, Visa is availing $100 in Facebook ad credits to the first 20,000 small businesses that download a Visa app, which enrolls them in its Facebook-based network. Google provides some software -- including ma  [...]
Posted: Tuesday, June 24th 2008

Industry Buzz & Snippets: 6/4/08

Ad Networks and Analytics: Social networking analytics firm Sometrics launched a social media ad-serving platform. It claims the service is the first of its kind. The platform enables app developers to target ads by demographic, geography, interests and on-site activities. Agencies and Marketing Execs:   [...]
Posted: Wednesday, June 4th 2008

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Live Nation Launches Ad Network for Local Concert Promoters

Concert promoter Live Nation has made its own contribution to the DIY online ad network market. The promoting crew-cum-management company -- which signed Jay-Z in a 10-year contract last month -- will tap a roster of local concert marketers and invite them to become online advertisers. Live Nation's ad network allows local promoters to run targeted campaigns for upcoming concerts. Options include banner, text or interstitials. With the Live Nation eFan Finder, marketers can manage where a  [...]
Posted: Monday, May 12th 2008

Startups Explore 'Interactive' Alternatives to Old-Fashioned Banners

Slowdown in the online ad market has many startups -- which count on ad revenue to push otherwise unprofitable ideas onto the production floor -- seeking alternatives, reports the Wall Street Journal. Models of particular interest are ad formats that add "value" to the "user experience" instead of operating on a pure pay-per-click basis. meebo, for example, makes it   [...]
Posted: Tuesday, May 6th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

DoubleFusion Goes Virtual With Habbo Deal

DoubleFusion has signed a deal with Habbo to manage all ad inventory for the virtual world's US operations. The ad network operator will take on responsibility for media sales and ad placement in-world. This is DoubleFusion's first large-scale foray into virtual worlds, having previously worked on a smaller program with Cyworld in South Korea. DoubleFusion will be tasked with selling and managing inventory including billboards, branded items, sponsored rooms and other advertising and spons  [...]
Posted: Monday, April 7th 2008

Industry Buzz & Snippets: 3/18/08

Ad Networks and Analytics: Yahoo and Microsoft sat down and a had a grown-up conversation about the latter's takeover bid for the former. Tech magazine publisher IDG is   [...]
Posted: Tuesday, March 18th 2008

Super Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled

Super Bowl XLII is not just about football. TV commercials shown during the game are as much the subject of anticipation and speculation. In the past 20 years, Super Bowl ads translated into $1.84 billion of network sales from over 200 different advertisers, ac  [...]
Posted: Thursday, January 24th 2008

1-800-Flowers Launches Valentine Video Contest on YouTube

For Valentine's Day, 1-800-Flowers.com has launched two video contests on a YouTube channel dubbed "The World's Greatest Love Stories." "Will You Marry Me?" is the first contest, which is seeking video submissions showing people popping the question. The prize is a wedding at a Sandals resort and a diamond ring from Blue Nile. The second contest asks couples for video valentines. The winning entry will be featured on You  [...]
Posted: Thursday, January 10th 2008

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

eMiniMall for Blogs, Facebook Pages Enables Users to Purchase from Ads

This month, Chitika is giving participating brands 500 free clicks for a promotion called the Blogtober Challenge, an attempt to encourage advertisers to test out a new service. The company is promoting an ad product called the eMiniMall, which allows users to learn more about advertised items, and also features an option to purchase from within the ad.   [...]
Posted: Wednesday, October 3rd 2007

Magazines Not Only Sell Ads -- They're Creative Too

An unexpected force has lifted a challenge to creative agencies: the publishing world. Condé Nast and Meredith have arranged their ad sales units so that they're not only selling ad pages, they're building the content and marketing as well, reports The International Herald Tribune. Condé Nast Media Group operates like an ad agency. It has sweepstakes, TV specials, radio and, of course,   [...]
Posted: Thursday, May 31st 2007

Citysearch Rolls Out More Local Ad Options

Citysearch has introduced some new features it hopes will make it even more attractive to local advertisers, reports ClickZ. The new offerings include the ability for local businesses to create their own short videos about their products or companies. CitySearch also hopes to introduce pre-roll videos into existing video later this year. Videos are presently only available to pay  [...]
Posted: Thursday, May 3rd 2007

New Virtual World Attracts 2MM Uniques

Gaia Online, a San Jose-based virtual world and social networking site has managed to keep under the radar while attracting troves of teens - clocking two million unique visitors last month, with 85 percent living in the U.S., according to GigaOM. With the tagline, "the world's fastest growing online world hangout for teens," the website is able to attract so many visitors through its   [...]
Posted: Tuesday, April 24th 2007

AT&T to Broadcast Tim McGraw's Swampstock Across Three Screens; Chase to Sponsor

AT&T Entertainment Services will provide cross-media content -- online, via mobile, and on TV -- for Tim McGraw's "Swampstock" music  festival and Neighbor's Keeper Foundation charity fundraiser, according to a press release. As sole sponsor, JPMorgan's Chase Card Services will become AT&T Entertainment Services' first three-screen advertiser. This also marks the first major content and adverti  [...]
Posted: Friday, April 20th 2007