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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad buying & planning | 2 | 1 |
| » ad targeting | 1 | 2 |
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| » cross media | 1 | 2 |
| » demographics | 3 | |
| » direct marketing | 3 | |
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| » signs of what's to come | 1 | 2 |
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More Coupon Use Planned for Recession, Many Like Paperless
Tough times and technology advancements portend a renaissance of coupon use among shoppers.
67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession, [...]
Posted: Tuesday, April 8th 2008
40MM Green Boomers Seek Environmentally Friendly Brands
Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst, [...]
Posted: Friday, December 21st 2007
Generational Index, Holiday Gift-Giving Study: Americans Watching Wallets
Most Americans plan to cut back or freeze holiday spending, though many will give homemade presents and make charitable donations, according to the GfK Roper Consulting annual holiday shopping outlook and new index that measures generational attitudes, writes MarketingCharts.
On average, Americans will spend $ [...]
Posted: Thursday, December 6th 2007
- Showing 1 - 3 of 3