Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	19	1
» ad selling	17	3
» ad targeting	5	15
» ad technologies & vendors	6	14
» advertainment	6	14
» agencies & ad departments	6	14
» alternative marketing	10	10
» automotive	1	19
» b2b	1	19
» best practices	1	19
» biz buzz	4	16
» branding	6	14
» broadband	1	19
» campaigns & creatives of note	6	14
» case studies	1	19
» co-op marketing & partnerships	2	18
» computers & tech	1	19
» CRM	1	19
» cross media	3	17
» direct marketing	7	13
» domain names	1	19
» e-commerce	4	16
» email marketing	1	19
» entertainment	6	14
» Europe	1	19
» events	1	19
» finance	1	19
» interviews	1	19
» loyalty & retention	1	19
» major account moves	1	19
» major brands	7	13
» major players news	9	11
» measurement & analytics	2	18
» media convergence	1	19
» new and improved	2	18
» nonsense & parodies	2	18
» online ad market	6	14
» pearls of wisdom	1	19
» people	1	19
» privacy	1	19
» publishing	4	16
» research & stats	5	15
» rich media	3	17
» search engine marketing	4	16
» signs of doom	1	19
» signs of what's to come	6	14
» technical innovation	2	18
» telecom	2	18
» text ads	2	18
» tools & software	1	19
» top stories	8	12
» user experience	1	19
» viral marketing & social media	4	16
» weblog marketing	2	18
» worst practices	2	18
» Youth	1	19

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Super Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled

Super Bowl XLII is not just about football. TV commercials shown during the game are as much the subject of anticipation and speculation. In the past 20 years, Super Bowl ads translated into $1.84 billion of network sales from over 200 different advertisers, ac  [...]
Posted: Thursday, January 24th 2008

Magazines Not Only Sell Ads -- They're Creative Too

An unexpected force has lifted a challenge to creative agencies: the publishing world. Condé Nast and Meredith have arranged their ad sales units so that they're not only selling ad pages, they're building the content and marketing as well, reports The International Herald Tribune. Condé Nast Media Group operates like an ad agency. It has sweepstakes, TV specials, radio and, of course,   [...]
Posted: Thursday, May 31st 2007

Pixelotto, Follow-up to Million Dollar Homepage, Launched

The creator of the Million Dollar Homepage has launched its successor, a website that will benefit not only its owner but also a lucky winner and a charity of the winner's choice.Alex Tew earned over one million dollars from the creation of the Million Dollar Homepage, and he plans to make double that amount with his second effort, the Guardian (U.K.)   [...]
Posted: Monday, December 11th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

New in Book Marketing: Online Videos

Some large book publishers are running the equivalent of movie trailers on the web to attract new audiences to their books. Random House, Workman Publishing, Scholastic and other publishers are running videos on sites catering to readers as well as general-interest sites such as Yahoo and YouTube to cheaply promote their books, writes the New York Times. Some firms offer to film and place book videos for as li  [...]
Posted: Thursday, August 3rd 2006

Social Networks' Online Ad Revs to Near $2B in 2010

As social networking sites grow in popularity not only with users but also advertisers, they will begin to attract hundreds of millions in ad spend, and soon surpass the $1 billion mark. U.S. advertisers will spend some $280 million on social networking sites this year (mostly to create profile pages and sponsored promotions), or 1.7 percent of total U.S. online advertising spend, writ  [...]
Posted: Wednesday, July 26th 2006

BzzAgent Launches Word-of-Mouth Media Channel

Word-of-mouth marketing and media firm BzzAgent has launched a word-of-mouth media channel to enable advertising, marketing and public relations firms to purchase access to BzzAgent's community of some 130,000 consumer volunteers (buzz "agents") - as they would buy time on a broadcast network or space in a publication. Arnold will bec  [...]
Posted: Monday, February 13th 2006

1H05 Online Ad Revs Jump 26 Percent, Hit $5.8B

Online advertising revenue in the first half of the year totaled $5.8 billion - 26 percent more than in the first half of 2004, according to a figures issued Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, reportsCNET. Search advertising revenue reached $2.3 billion, or a 27 percent increase over 1H04. Search accounted for 40 percent of revenue, followed by banners and   [...]
Posted: Tuesday, September 27th 2005

Become.com: Advertisers Get Half of Spend Back

Shopping search engine Become.com will credit 50 percent of advertisers' CPC adspend during August, ClickZ reports (via MediaBuyerPlanner  [...]
Posted: Tuesday, August 9th 2005

AOL Launches Online Film Festival, Ford Is Sponsor

AOL will launch its first annual short-film festival showcasing 1-15-minute shorts from amateurs and professionals on Moviefone.com, its cinema information and ticketing site, AdWeek writes. The festival is part of AOL's effort to both open its content to non-subscribers and emphasize broadband video. Next month, AOL will officially launch its   [...]
Posted: Monday, June 27th 2005

FCBi Pushes Promotions Tech to Clients

Foote Cone's interactive division is getting into the promotions sales business, partnering with PaperClick to proffer to FCBi clients a coupon UPC code reading technology that lets users easily enter into contests and promotions with their mobile phones. Mobile users who have previously installed PaperClick software on their handsets can use them to read UPC, ISBN and other standard product codes, allowing advertisers to incorporate them into their efforts. Financial terms for the joint effort   [...]
Posted: Wednesday, March 30th 2005

Programmers Fuzzing Out Brands to Protect Product Placement Inventory

The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed to pay up for the privilege of appearing on a show. This may actually draw more attention to a non-paying brand. With s  [...]
Posted: Monday, February 7th 2005

GM Teaser Campaign Foiled by Inept Coding

Adrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the inadvertent inclusion of the punch line in interactive elements of the campaign. The outdoor billboard campaign features a single word revealed each day, with people theoretical  [...]
Posted: Friday, January 21st 2005

Telecoms Lead Net Ad Growth in Late '04

New Nielsen/NetRatings figures show that telecom advertisers and financial firms were the biggest drivers in last month's large online advertising growth. Telecom share grew six percent among all advertisers, with SBC Communications leading the charge with about a third of all of those avails and a growth rate of 22 percent over the same period in 2003.   [...]
Posted: Wednesday, January 19th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

AJinteractive Merges Ask Jeeves, ISH Brands for Ad Sales

Ask Jeeves release (via SearchEngineLowdown): Ask Jeeves, Inc. Announces New AJinteractive Advertising Products and Sales Division Ask Jeeves combined the sales operations of its flagship search brand with those of the recently acquired Internet Search Holdings brands to create what it calls AJinteractive. Now MaxOnline, Excite, My Way, iWon and Ask Jeeves will be sold together by the sam  [...]
Posted: Tuesday, October 19th 2004

Economist Reviews State of the Ad Markets

The Economist: The harder hard sell The Economist published a state-of-the-advertising review, showing the changing media consumption habits of the U.S. population and trying to draw a connection between that and advertising spending trends. Clutter is becoming a serious liability to weakly-targeted media. The upshot: a Robin Hood effect may reward the media now getting a small portion of the budget, as large adve  [...]
Posted: Friday, June 25th 2004

MSN Sends Butterfly Men in Leotards to TV Upfront

MediaPost: MSN Butterflies Swarm Broadcast Upfronts No I'm not a cicadaThe MSN butterflies are at it again, flitting about TV upfront negotiation locations in New York City. The trade promotion effort represents the second year in a row Microsoft hit home the message to traditional buyers t  [...]
Posted: Wednesday, May 19th 2004

Consumer Adspend Falling to Promotions

MediaPost: Promos Cut Into Advertising's Share Of Marketing In a major shift of marketing dollars, consumer advertising - which accounted for about a quarter of marketing spending in 2002 - went down to only about one in six marketing dollars in 2003, according to a study done by a promotions publication. At the same time, trade advertising and consumer promotions picked up the slack and expanded further. Traditionally, pr  [...]
Posted: Monday, April 5th 2004