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The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

'Deadliest Catch' Spans Mobile, Internet, Gaming

Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner. The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa  [...]
Posted: Tuesday, April 21st 2009

Dunkin' Donuts Bows $100MM "You Kin' Do It!" Campaign

Last Monday Dunkin' Donuts bowed a $100+ million integrated ad campaign with a rallying cry for consumers hard-hit by the economy: "You Kin' Do It!" The national "You Kin' Do It" campaign broke with three TV spots aired during network primetime and national cable programming,   [...]
Posted: Friday, January 9th 2009

Mars Extends NASCAR Sponsorship

Mars North America will extend its contract as official NASCAR partner. The multiyear sponsorship commitment designates four Mars products as official NASCAR brands: M&M's as Official Chocolate of NASCAR Snickers as Official Chocolate Bar of NASCAR Combos as Official Cheese-Filled Snack of NASCAR Pedigree as Official Pet Food of NASCAR The partnership complements Mars  [...]
Posted: Tuesday, December 23rd 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Food Brands, Retailers Roll out Thanksgiving Promos

From Wal-Mart's $35 dinner for 8 to Butterball's "turkey texts" to Papa John's night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week's holiday, reports Retailer Daily. Wal-Mart is advertising that shoppers can buy a   [...]
Posted: Friday, November 21st 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Pizza Hut Weds MP3s to Online Ordering Experience

Beginning today, users that make orders on PizzaHut.com can download 75 MP3s at no cost, courtesy of eMusic. Free tracks come with an order of either the Pizza Mia, Tuscani Pasta, WingStreet Wings or any other Pizza Hut specials. The music has no digital rights management protection -- meaning users can play them on any MP3 player or share them with friends. "The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural   [...]
Posted: Monday, November 10th 2008

Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet

US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year's $816.69, according to the National Retail Federation's 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports   [...]
Posted: Monday, November 3rd 2008

90210 Invades Mobile Units

For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night. The campaign reportedly cost $50,000. A "virtual billboard" will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings,   [...]
Posted: Wednesday, September 3rd 2008

'Mad Men' Hit Runway, Purchases Include Free DVD

Designer Michael Kors launched a fashion line inspired by AMC's Mad Men, a show about a fictional ad agency in the '60s. Purchases of over $350 will come with a Mad Men season 1 DVD, which was released this month. Harking back to the come-hither conservatism associated with nostalgic '60s office style, the clothing line is "body-consciously sexy without being overtly sexual," said costum  [...]
Posted: Monday, July 7th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Mobile Photos, SMS Used to Customize Nike Footwear

Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos. "Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo. NIKE PHOTOiD selects  [...]
Posted: Friday, June 27th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Newspaper Ads Help Drive Consumers to the Web

44 percent of people who saw a product or service advertised in a newspaper in the past month researched it. And two-thirds (67 percent) of that group went online to find more information, according to a Google-commissioned survey from Clark, Martire & Bartolomeo,   [...]
Posted: Monday, June 16th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

Industry Buzz & Snippets: 6/4/08

Ad Networks and Analytics: Social networking analytics firm Sometrics launched a social media ad-serving platform. It claims the service is the first of its kind. The platform enables app developers to target ads by demographic, geography, interests and on-site activities. Agencies and Marketing Execs:   [...]
Posted: Wednesday, June 4th 2008

Newspaper Ads Drive Online Research, In-Store Purchases

Print newspaper ads reach people at all stages of the buying cycle, inspiring web research at the beginning, and prompting in-store/web purchases at the end, said the Newspaper Association of America (NAA), citing a Google study (  [...]
Posted: Tuesday, April 22nd 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008