Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 46 | 33 |
| » ad pricing | 6 | 73 |
| » ad selling | 19 | 60 |
| » ad targeting | 43 | 36 |
| » ad technologies & vendors | 21 | 58 |
| » advertainment | 28 | 51 |
| » Advertising | 1 | 78 |
| » affiliate marketing | 1 | 78 |
| » agencies & ad departments | 9 | 70 |
| » alternative marketing | 23 | 56 |
| » automotive | 3 | 76 |
| » b2b | 1 | 78 |
| » best practices | 13 | 66 |
| » biz buzz | 27 | 52 |
| » branding | 41 | 38 |
| » broadband | 4 | 75 |
| » campaigns & creatives of note | 40 | 39 |
| » case studies | 4 | 75 |
| » co-op marketing & partnerships | 17 | 62 |
| » computers & tech | 5 | 74 |
| » consumer packaged goods | 6 | 73 |
| » CRM | 1 | 78 |
| » cross media | 12 | 67 |
| » demographics | 6 | 73 |
| » direct marketing | 8 | 71 |
| » domain names | 17 | 62 |
| » don't believe the hype | 3 | 76 |
| » e-commerce | 13 | 66 |
| » email marketing | 9 | 70 |
| » entertainment | 30 | 49 |
| » Europe | 2 | 77 |
| » events | 4 | 75 |
| » finance | 2 | 77 |
| » instant messaging marketing | 1 | 78 |
| » intrusive formats | 1 | 78 |
| » legal, government & regulation | 3 | 76 |
| » loyalty & retention | 8 | 71 |
| » major account moves | 2 | 77 |
| » major brands | 34 | 45 |
| » major players news | 22 | 57 |
| » measurement & analytics | 7 | 72 |
| » media convergence | 11 | 68 |
| » mobile marketing | 9 | 70 |
| » multi-channel marketing | 10 | 69 |
| » new and improved | 6 | 73 |
| » pearls of wisdom | 4 | 75 |
| » people | 6 | 73 |
| » personalization | 5 | 74 |
| » political parties & organizations | 2 | 77 |
| » privacy | 1 | 78 |
| » publishing | 16 | 63 |
| » real estate | 1 | 78 |
| » research & stats | 13 | 66 |
| » rich media | 17 | 62 |
| » search engine marketing | 7 | 72 |
| » sex sells | 1 | 78 |
| » signs of doom | 2 | 77 |
| » signs of recovery | 1 | 78 |
| » signs of what's to come | 24 | 55 |
| » small business | 3 | 76 |
| » spam & anti-spam | 2 | 77 |
| » Spanish-speaking | 1 | 78 |
| » syndication & RSS | 6 | 73 |
| » technical innovation | 6 | 73 |
| » telecom | 3 | 76 |
| » text ads | 6 | 73 |
| » tools & software | 10 | 69 |
| » top stories | 7 | 72 |
| » user experience | 20 | 59 |
| » viral marketing & social media | 14 | 65 |
| » weblog marketing | 7 | 72 |
| » women | 5 | 74 |
| » worst practices | 5 | 74 |
| » Youth | 15 | 64 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Have You Considered the White Label Daily Deal Market?
OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel [...]
Posted: Monday, March 28th 2011
Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |
CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the [...]
Posted: Wednesday, January 5th 2011
Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market [...]
Posted: Friday, February 26th 2010
Valpak Preps New Augmented Reality Envelope
Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code.
The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX.
The company has been avidly following developments with this technology in the marketing space - including the rece [...]
Posted: Thursday, January 28th 2010
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009
Luxury Brands Move Online to Compete with Discounters
Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event†sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy.
Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i [...]
Posted: Wednesday, November 4th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Target Tests Localization in Promotional Emails
In promotional emails directed to regular customers, retailer Target has begun testing localization features -- meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store.
"For instance, the emails feature the name of the subscriber’s local store in the header, complete with the store’s telephone number and store-specific links to its clinic, photo center and other departments," writes [...]
Posted: Friday, June 5th 2009
Majority of Physicians Prefer ePromo to Face-to-Face
Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies.
And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps, according to (pdf) an annual study on ePromotion from SDI ( [...]
Posted: Tuesday, April 28th 2009
'Deadliest Catch' Spans Mobile, Internet, Gaming
Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner.
The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa [...]
Posted: Tuesday, April 21st 2009
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Kroger Targets Coupons with Customer-Loyalty Data
Even through a recession, and despite a strong reported preference for them, US consumers redeem just 1-3% of paper coupons.
But coupon distributors take heart: up to half the coupons that Kroger sends to its customers are redeemed, courtesy of the data-mining firm it uses (and part-owns) to target specific customers, [...]
Posted: Friday, January 9th 2009
Dunkin' Donuts Bows $100MM "You Kin' Do It!" Campaign
Last Monday Dunkin' Donuts bowed a $100+ million integrated ad campaign with a rallying cry for consumers hard-hit by the economy: "You Kin' Do It!"
The national "You Kin' Do It" campaign broke with three TV spots aired during network primetime and national cable programming, [...]
Posted: Friday, January 9th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009