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Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]
Posted: Wednesday, January 5th 2011

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]
Posted: Monday, December 7th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Startups Explore 'Interactive' Alternatives to Old-Fashioned Banners

Slowdown in the online ad market has many startups -- which count on ad revenue to push otherwise unprofitable ideas onto the production floor -- seeking alternatives, reports the Wall Street Journal. Models of particular interest are ad formats that add "value" to the "user experience" instead of operating on a pure pay-per-click basis. meebo, for example, makes it   [...]
Posted: Tuesday, May 6th 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

NRDC Launches 'Trackable' Widget

The National Resource Defense Council has updated six-month-old social site ItsYourNature.org with the inclusion of a widget that tracks user activity. Geared toward "cultural creatives," the widget features a calendar of concerts with options to order tickets, send messages to friends via mobile and email, and save events to a personal calendar. There is also a news section,   [...]
Posted: Monday, November 12th 2007

$100 Laptop Turns to Public for Help

Beginning November 12 and for two weeks thereafter, Nicholas Negroponte's $100 laptop be available for public purchase. Called G1G1, consumers can pay US$ 399 for two laptops: one for themselves, and one for a child in the developing world, according to BBC News. Though the creators' goal is to  [...]
Posted: Monday, September 24th 2007

JJ Abrams Launches Alternate-Reality Puzzle Promo for Sci-Fi Thriller

This summer, an alternate reality promotion began for a JJ Abrams film, about a New York monster invasion, slated for a winter release. Codenamed "Cloverfield," strange websites are popping up everywhere. One mysterious url in particular shows up at the end of a trailer for the film currently running in theaters, reports Wired.  [...]
Posted: Thursday, July 12th 2007

Ralph Lauren Unveils 'Window Shopping' Touch Screen in London

Ralph Lauren has launched a 24-hour "window shopping" touch screen at its Polo Ralph Lauren store in London, granting customers the ability to shop without ever actually entering the store, reports USA Today. The 78 inch lighweight touch foil screen was applied directly to the store's glass and is a special promotion for Wimbledon. Ralph Lauren launched a si  [...]
Posted: Thursday, June 21st 2007

Lexus Launches Interactive Outdoor Campaign

Lexus is launching a new interactive campaign that puts pedestrians in the middle of a virtual car wreck, reports PROMO Magazine. The campaign uses video screens installed in storefronts that show a car accident that seems to crash through the store window. Passers-by can then use body language to undo those wrecks. The technology for the outdoor displays was created by   [...]
Posted: Friday, March 23rd 2007

Teens Embrace Innovative Mobile, Interactive Marketing

Teen-focused shopping tech is hitting the marketplace, and teenagers are adopting it to get the automotic cool-factor associated with a new technology, according to USA Today. For a recent mobile pull coupon campaign, for example, in which shoppers text a code found on store signs to get the coupon and then show it displayed on their phone at checkout, the coupons had a   [...]
Posted: Wednesday, March 21st 2007

'Big Gaming' Combines Virtual and Physical in Promotions

Big Games, "large-scale, real-world games," are a counterbalance to the virtual-world mania, and ultimately their mantra is that people "who share space should share experiences" - and games should have computers in them, and not the other way around - according to Kevin Slavin of area/code. Presenting on "Big Games" at the   [...]
Posted: Friday, March 9th 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

FCBi Pushes Promotions Tech to Clients

Foote Cone's interactive division is getting into the promotions sales business, partnering with PaperClick to proffer to FCBi clients a coupon UPC code reading technology that lets users easily enter into contests and promotions with their mobile phones. Mobile users who have previously installed PaperClick software on their handsets can use them to read UPC, ISBN and other standard product codes, allowing advertisers to incorporate them into their efforts. Financial terms for the joint effort   [...]
Posted: Wednesday, March 30th 2005

PointRoll Tech Links Banners to Viewers' Email, Calendar

ClickZ: PointRoll Ads Get 'Note to Self' Reminders PointRoll released new technology that allows advertisers using its various forms of rich media formats to give viewers the options of getting email reminders, adding bookmarks and even adding items to their Outlook calendars without leaving the web page. The company sells these "PointRoll Reminder" applications as a means to inspire greater response for time-sensitive advertising cam  [...]
Posted: Wednesday, September 29th 2004

Democrats and Republicans Having Fun With Streaming Video

Turnto10.com: Parties Use Internet To Spread Their Messages Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet. As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro  [...]
Posted: Tuesday, March 30th 2004