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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Have You Considered the White Label Daily Deal Market?

OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel  [...]
Posted: Monday, March 28th 2011

Palm Gets One-Upped By Customer's Ad

It is hard not to pity Palm these days: the company is projecting very poor sales for its upcoming quarter and analysts have abandoned any pretense of liking the stock. Worst, Palm’s attempts to reconnect with its customers - arguably it's main problem - have been overshadowed by a head-turning ad created by Palm aficionado Heiko Thies. The ad, writes Wired, "manages to be both exciting and s  [...]
Posted: Friday, March 26th 2010

Target Unveils Scannable Mobile Coupon Campaign

Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout. Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for   [...]
Posted: Friday, March 12th 2010

Top Jan. ‘10 Coupons: Kohl’s, Gap

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market  [...]
Posted: Friday, February 26th 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Six Apart's 'Bailout Plan' for Hard-Up Digital Journalists

Media firm Six Apart -- the founders and former owners of blog site LiveJournal -- has introduced a "bailout plan" for once-pro bloggers that have lost their jobs. The TypePad Journalist Bailout Program is offering 20 to 30 bloggers and journalists a  [...]
Posted: Tuesday, November 25th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Confirmed: Obama Running In-Game Ads in 10 Swing States

Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill. Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im  [...]
Posted: Wednesday, October 15th 2008

Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]
Posted: Wednesday, October 1st 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Microsoft Ups Business Search Efforts

Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting. Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort. He   [...]
Posted: Thursday, August 21st 2008

Public Feedback Wanted on Global Mobile Ad Guidelines

The Mobile Marketing Association is soliciting public feedback for its global Mobile Advertising Guidelines. Like the Interactive Ad Bureau (IAB), which releases guidelines for various forms of interactive marketing, the MMA believes unified guid  [...]
Posted: Monday, August 11th 2008

Russian Female Audience Enjoys Online Growth Spurt

As of today, Russian search site/widget creator Quintura's monthly audience hit eight million unique users across the globe -- three million of which are referred from woman-targeting Russian websites. Part of what Quintura does is build search widgets, which many woman-oriented sites, such as those below, employ on their homepages: Cosmo.ru: The online Russian home of Cosmopolitan maga  [...]
Posted: Friday, August 8th 2008