Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	29	37
» ad pricing	1	65
» ad selling	11	55
» ad targeting	16	50
» ad technologies & vendors	9	57
» advertainment	22	44
» agencies & ad departments	9	57
» alternative marketing	27	39
» automotive	7	59
» b2b	2	64
» best practices	7	59
» biz buzz	19	47
» branding	22	44
» broadband	22	44
» campaigns & creatives of note	29	37
» case studies	2	64
» co-op marketing & partnerships	13	53
» computers & tech	1	65
» consumer packaged goods	5	61
» cross media	37	29
» demographics	15	51
» direct marketing	10	56
» domain names	5	61
» don't believe the hype	1	65
» e-commerce	10	56
» email marketing	2	64
» entertainment	44	22
» events	3	63
» How-to	1	65
» instant messaging marketing	1	65
» loyalty & retention	3	63
» major brands	21	45
» major players news	31	35
» measurement & analytics	2	64
» mobile marketing	5	61
» multi-channel marketing	10	56
» new and improved	3	63
» online ad market	11	55
» pearls of wisdom	1	65
» people	3	63
» personalization	2	64
» political parties & organizations	1	65
» privacy	1	65
» publishing	17	49
» real estate	1	65
» research & stats	12	54
» rich media	22	44
» search engine marketing	4	62
» seniors	1	65
» signs of recovery	2	64
» signs of what's to come	24	42
» syndication & RSS	4	62
» technical innovation	4	62
» tools & software	1	65
» top stories	9	57
» travel	1	65
» user experience	11	55
» viral marketing & social media	16	50
» weblog marketing	6	60
» women	4	62
» Youth	9	57

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Websites, Apps Root Out Black-Friday Deals

As Black Friday and Cyber Monday draw near, a slew of new online websites and tools are springing up to help consumers locate the bargains they want. Deal News and BlackFriday.org are two examples of sites that have recently made improvements. Deal News, which has tracked Black Friday offers online for several years, has tweaked its iPhone App that does the same. Version 2 adds a number of new features, including deals that both been leaked and confirmed for  [...]
Posted: Tuesday, November 10th 2009

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession, and despite a strong reported preference for them, US consumers redeem just 1-3% of paper coupons. But coupon distributors take heart: up to half the coupons that Kroger sends to its customers are redeemed, courtesy of the data-mining firm it uses (and part-owns) to target specific customers,   [...]
Posted: Friday, January 9th 2009

American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show

Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting. "This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost  [...]
Posted: Monday, January 5th 2009

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet

US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year's $816.69, according to the National Retail Federation's 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports   [...]
Posted: Monday, November 3rd 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Adidas Spreads Ultraviolet Sound with 'New School of Thought'

"The New School of Thought," Adidas Originals' back-to-school campaign, goes live this week with the Ultraviolet Sound widget, which gives users access to free Ultraviolet Sound music and a 30 percent discount on Adidas Originals items. The incentives are expected to encourage fans to put the widget on their websites or social networking profiles, thereby driving the campaign viral:   [...]
Posted: Wednesday, August 6th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Wyndstorm Widgets Promote Virtual Worlds, Social Networks

Wyndstorm Corporation launched Socialframes, which enables users to interact with a social network or virtual world without leaving the website they are visiting. Video and in-scene Internet Protocol Television and also appear in the widget.  [...]
Posted: Thursday, June 26th 2008

Newspaper Ads Help Drive Consumers to the Web

44 percent of people who saw a product or service advertised in a newspaper in the past month researched it. And two-thirds (67 percent) of that group went online to find more information, according to a Google-commissioned survey from Clark, Martire & Bartolomeo,   [...]
Posted: Monday, June 16th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

Newspaper Ads Drive Online Research, In-Store Purchases

Print newspaper ads reach people at all stages of the buying cycle, inspiring web research at the beginning, and prompting in-store/web purchases at the end, said the Newspaper Association of America (NAA), citing a Google study (  [...]
Posted: Tuesday, April 22nd 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

GM, Toyota Vie for Top Online Advertiser among Auto Manufacturers

GM delivered 27 percent more online display ads than Toyota in January. However, Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore's Ad Metrix service, in this case for onli  [...]
Posted: Monday, March 31st 2008

Mobile Advertising Brand Recall Up 20 Percent in Q1

Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand. That's up 20 percent from three months ago, when 34 percent recalled at least one brand, according to Limbo's "Mobile Advertising Report Q1 2008," --   [...]
Posted: Friday, March 28th 2008