Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 93 | 121 |
| » ad pricing | 10 | 204 |
| » ad selling | 31 | 183 |
| » ad targeting | 47 | 167 |
| » ad technologies & vendors | 26 | 188 |
| » advertainment | 85 | 129 |
| » affiliate marketing | 3 | 211 |
| » agencies & ad departments | 43 | 171 |
| » Asia/Pacific | 4 | 210 |
| » automotive | 14 | 200 |
| » b2b | 3 | 211 |
| » best practices | 26 | 188 |
| » biz buzz | 37 | 177 |
| » branding | 70 | 144 |
| » broadband | 31 | 183 |
| » campaigns & creatives of note | 114 | 100 |
| » case studies | 15 | 199 |
| » co-op marketing & partnerships | 50 | 164 |
| » computers & tech | 15 | 199 |
| » consumer packaged goods | 21 | 193 |
| » CRM | 1 | 213 |
| » cross media | 53 | 161 |
| » demographics | 39 | 175 |
| » direct marketing | 20 | 194 |
| » domain names | 10 | 204 |
| » don't believe the hype | 2 | 212 |
| » e-commerce | 21 | 193 |
| » email marketing | 4 | 210 |
| » entertainment | 127 | 87 |
| » Europe | 13 | 201 |
| » events | 7 | 207 |
| » global | 3 | 211 |
| » How-to | 1 | 213 |
| » I-PR & business communications | 3 | 211 |
| » instant messaging marketing | 3 | 211 |
| » interviews | 1 | 213 |
| » intrusive formats | 2 | 212 |
| » Latin America | 2 | 212 |
| » legal, government & regulation | 5 | 209 |
| » loyalty & retention | 6 | 208 |
| » major account moves | 1 | 213 |
| » major brands | 69 | 145 |
| » major players news | 68 | 146 |
| » measurement & analytics | 7 | 207 |
| » media convergence | 27 | 187 |
| » minorities | 3 | 211 |
| » mobile marketing | 21 | 193 |
| » multi-channel marketing | 19 | 195 |
| » new and improved | 15 | 199 |
| » nonsense & parodies | 15 | 199 |
| » online ad market | 23 | 191 |
| » pearls of wisdom | 2 | 212 |
| » people | 8 | 206 |
| » personalization | 11 | 203 |
| » political parties & organizations | 7 | 207 |
| » privacy | 2 | 212 |
| » publishing | 50 | 164 |
| » research & stats | 14 | 200 |
| » rich media | 25 | 189 |
| » search engine marketing | 7 | 207 |
| » sex sells | 1 | 213 |
| » signs of doom | 2 | 212 |
| » signs of recovery | 1 | 213 |
| » signs of what's to come | 40 | 174 |
| » small business | 1 | 213 |
| » Spanish-speaking | 2 | 212 |
| » syndication & RSS | 7 | 207 |
| » technical innovation | 10 | 204 |
| » telecom | 6 | 208 |
| » text ads | 5 | 209 |
| » tools & software | 14 | 200 |
| » top stories | 20 | 194 |
| » travel | 2 | 212 |
| » user experience | 48 | 166 |
| » viral marketing & social media | 75 | 139 |
| » weblog marketing | 14 | 200 |
| » women | 12 | 202 |
| » worst practices | 10 | 204 |
| » Youth | 30 | 184 |
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Valpak Preps New Augmented Reality Envelope
Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code.
The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX.
The company has been avidly following developments with this technology in the marketing space - including the rece [...]
Posted: Thursday, January 28th 2010
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
Mars Extends NASCAR Sponsorship
Mars North America will extend its contract as official NASCAR partner. The multiyear sponsorship commitment designates four Mars products as official NASCAR brands:
M&M's as Official Chocolate of NASCAR
Snickers as Official Chocolate Bar of NASCAR
Combos as Official Cheese-Filled Snack of NASCAR
Pedigree as Official Pet Food of NASCAR
The partnership complements Mars [...]
Posted: Tuesday, December 23rd 2008
There.com, Club Penguin Do Their Part for Charity
Virtual worlds There.com and Club Penguin organized online drives to encourage users to think charitably, reports Virtual World News. The sites target young adults and children, respectively.
There.com set it [...]
Posted: Thursday, December 11th 2008
Online Campaigns Bring Irony to Gift-Giving
UPS tapped agency T3 to produce UPSRegifter.com, a site that enables users to pass unwanted gifts off to others, just in time for the holidays.
"Regifting" is the process of recycling bad presents. It entered the lexicon in a 1995 episode of Seinfeld, according to MediaPost.
On UPSRegifter.com, users upload images of gifts they don't want, or choose fro [...]
Posted: Friday, November 28th 2008
Six Apart's 'Bailout Plan' for Hard-Up Digital Journalists
Media firm Six Apart -- the founders and former owners of blog site LiveJournal -- has introduced a "bailout plan" for once-pro bloggers that have lost their jobs.
The TypePad Journalist Bailout Program is offering 20 to 30 bloggers and journalists a [...]
Posted: Tuesday, November 25th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Pizza Hut Weds MP3s to Online Ordering Experience
Beginning today, users that make orders on PizzaHut.com can download 75 MP3s at no cost, courtesy of eMusic.
Free tracks come with an order of either the Pizza Mia, Tuscani Pasta, WingStreet Wings or any other Pizza Hut specials. The music has no digital rights management protection -- meaning users can play them on any MP3 player or share them with friends.
"The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural [...]
Posted: Monday, November 10th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
90210 Invades Mobile Units
For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A "virtual billboard" will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, [...]
Posted: Wednesday, September 3rd 2008
Adidas Spreads Ultraviolet Sound with 'New School of Thought'
"The New School of Thought," Adidas Originals' back-to-school campaign, goes live this week with the Ultraviolet Sound widget, which gives users access to free Ultraviolet Sound music and a 30 percent discount on Adidas Originals items.
The incentives are expected to encourage fans to put the widget on their websites or social networking profiles, thereby driving the campaign viral:
[...]
Posted: Wednesday, August 6th 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
Mobile Photos, SMS Used to Customize Nike Footwear
Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos.
"Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.
NIKE PHOTOiD selects [...]
Posted: Friday, June 27th 2008
Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along
The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut.
The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo [...]
Posted: Tuesday, June 24th 2008
Borrell: 'Traditional' Online Ad Spend Gives Way to Online Sponsorships, Promotions
Spend on online sponsorships and other promotions are rising at the expense of "traditonal" display advertising, reports Borrell Associates.
Borrell says spending on "online promotions" reached $8 billion this year and is expected to hit $22.8 billion in five years. National advertisers are leading the charge toward promotions and sponsorships, with local advertisers following suit.
Meanwhile, display ad spend has remained fla [...]
Posted: Wednesday, April 30th 2008
Digital Media Screens in Quick-Service Restaurants Get Attention
Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores, [...]
Posted: Thursday, April 10th 2008